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NEWS
Privatised spas in Serbia to take advantage of tourism possibilities
POSTED 01 Sep 2014 . BY Helen Andrews
Aleksandar Vulin, minister of employment for Serbia, said strategic partnership or employee shareholding programmes could improve spa resorts' profitability Credit: spc.rs
A working group has been set up by the Serbian government to draw up possible solutions to problems faced by spa resorts and healthcare centres, privatised and owned by the Republic’s Pension and Disability Insurance Fund (PIO).

The working group will focus on improving spa resorts by employing more people and taking advantage of their potential as tourist destinations. The group will comprise representatives of the ministry of labour and the ministry of economy, PIO and the tourism sector.

Serbian minister of employment Aleksandar Vulin told inserbia.info that ownership of the Zlatar Rehabilitation Centre had changed frequently since it was founded, with many employees "working for years" without remuneration. The mayor of Nova Varos, Dimitrije Paunovic – where the centre is located – said it could employ 100 more people once its operation capabilities are maximised.

In addition to privatisation, Vulin noted spa resort and healthcare centre inefficiency problems could be resolved via strategic partnerships or employee shareholding programmes. The group’s plan is to make the most of health tourism, emulating the success of nearby European countries.

Paunovic recalled that 6,000 Nova Varos citizens emigrated between 2002 to 2012. He said he sees the opening of new positions for locals as an opportunity to prevent further migrations from the area.
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  Serbia identifies spa sector as a key driver for tourism


Speaking at the opening of the third annual Balkan Spa Summit, Nebojša Stefanovic, Serbian Parliament speaker, said that the Serbian spa industry represents “a chance for the creation of a new tourist product, which will be attractive for tourists in search of new destinations.”
  Marriott to open first Serbian hotel


Marriott International plans to open a 107-room Courtyard by Marriott hotel in the Serbian capital Belgrade in early 2014.
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Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
Privatised spas in Serbia to take advantage of tourism possibilities
POSTED 01 Sep 2014 . BY Helen Andrews
Aleksandar Vulin, minister of employment for Serbia, said strategic partnership or employee shareholding programmes could improve spa resorts' profitability Credit: spc.rs
A working group has been set up by the Serbian government to draw up possible solutions to problems faced by spa resorts and healthcare centres, privatised and owned by the Republic’s Pension and Disability Insurance Fund (PIO).

The working group will focus on improving spa resorts by employing more people and taking advantage of their potential as tourist destinations. The group will comprise representatives of the ministry of labour and the ministry of economy, PIO and the tourism sector.

Serbian minister of employment Aleksandar Vulin told inserbia.info that ownership of the Zlatar Rehabilitation Centre had changed frequently since it was founded, with many employees "working for years" without remuneration. The mayor of Nova Varos, Dimitrije Paunovic – where the centre is located – said it could employ 100 more people once its operation capabilities are maximised.

In addition to privatisation, Vulin noted spa resort and healthcare centre inefficiency problems could be resolved via strategic partnerships or employee shareholding programmes. The group’s plan is to make the most of health tourism, emulating the success of nearby European countries.

Paunovic recalled that 6,000 Nova Varos citizens emigrated between 2002 to 2012. He said he sees the opening of new positions for locals as an opportunity to prevent further migrations from the area.
RELATED STORIES
Serbia identifies spa sector as a key driver for tourism


Speaking at the opening of the third annual Balkan Spa Summit, Nebojša Stefanovic, Serbian Parliament speaker, said that the Serbian spa industry represents “a chance for the creation of a new tourist product, which will be attractive for tourists in search of new destinations.”
Marriott to open first Serbian hotel


Marriott International plans to open a 107-room Courtyard by Marriott hotel in the Serbian capital Belgrade in early 2014.
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
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Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
FEATURED SUPPLIERS

Spa Life – where spa leaders grow together
The Spa Life UK Convention returns from 21–23 June 2026 at Whittlebury Park Hotel, Spa & Golf Resort, bringing together spa managers, directors and owners for two days of focused education, meaningful connection and commercial insight. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
Elemis

Elemis was founded in London in 1989 by Linda Steiner whose vision was to create a skincare range as [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS