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NEWS
Privatised spas in Serbia to take advantage of tourism possibilities
POSTED 01 Sep 2014 . BY Helen Andrews
Aleksandar Vulin, minister of employment for Serbia, said strategic partnership or employee shareholding programmes could improve spa resorts' profitability Credit: spc.rs
A working group has been set up by the Serbian government to draw up possible solutions to problems faced by spa resorts and healthcare centres, privatised and owned by the Republic’s Pension and Disability Insurance Fund (PIO).

The working group will focus on improving spa resorts by employing more people and taking advantage of their potential as tourist destinations. The group will comprise representatives of the ministry of labour and the ministry of economy, PIO and the tourism sector.

Serbian minister of employment Aleksandar Vulin told inserbia.info that ownership of the Zlatar Rehabilitation Centre had changed frequently since it was founded, with many employees "working for years" without remuneration. The mayor of Nova Varos, Dimitrije Paunovic – where the centre is located – said it could employ 100 more people once its operation capabilities are maximised.

In addition to privatisation, Vulin noted spa resort and healthcare centre inefficiency problems could be resolved via strategic partnerships or employee shareholding programmes. The group’s plan is to make the most of health tourism, emulating the success of nearby European countries.

Paunovic recalled that 6,000 Nova Varos citizens emigrated between 2002 to 2012. He said he sees the opening of new positions for locals as an opportunity to prevent further migrations from the area.
RELATED STORIES
  Serbia identifies spa sector as a key driver for tourism


Speaking at the opening of the third annual Balkan Spa Summit, Nebojša Stefanovic, Serbian Parliament speaker, said that the Serbian spa industry represents “a chance for the creation of a new tourist product, which will be attractive for tourists in search of new destinations.”
  Marriott to open first Serbian hotel


Marriott International plans to open a 107-room Courtyard by Marriott hotel in the Serbian capital Belgrade in early 2014.
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Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Privatised spas in Serbia to take advantage of tourism possibilities
POSTED 01 Sep 2014 . BY Helen Andrews
Aleksandar Vulin, minister of employment for Serbia, said strategic partnership or employee shareholding programmes could improve spa resorts' profitability Credit: spc.rs
A working group has been set up by the Serbian government to draw up possible solutions to problems faced by spa resorts and healthcare centres, privatised and owned by the Republic’s Pension and Disability Insurance Fund (PIO).

The working group will focus on improving spa resorts by employing more people and taking advantage of their potential as tourist destinations. The group will comprise representatives of the ministry of labour and the ministry of economy, PIO and the tourism sector.

Serbian minister of employment Aleksandar Vulin told inserbia.info that ownership of the Zlatar Rehabilitation Centre had changed frequently since it was founded, with many employees "working for years" without remuneration. The mayor of Nova Varos, Dimitrije Paunovic – where the centre is located – said it could employ 100 more people once its operation capabilities are maximised.

In addition to privatisation, Vulin noted spa resort and healthcare centre inefficiency problems could be resolved via strategic partnerships or employee shareholding programmes. The group’s plan is to make the most of health tourism, emulating the success of nearby European countries.

Paunovic recalled that 6,000 Nova Varos citizens emigrated between 2002 to 2012. He said he sees the opening of new positions for locals as an opportunity to prevent further migrations from the area.
RELATED STORIES
Serbia identifies spa sector as a key driver for tourism


Speaking at the opening of the third annual Balkan Spa Summit, Nebojša Stefanovic, Serbian Parliament speaker, said that the Serbian spa industry represents “a chance for the creation of a new tourist product, which will be attractive for tourists in search of new destinations.”
Marriott to open first Serbian hotel


Marriott International plans to open a 107-room Courtyard by Marriott hotel in the Serbian capital Belgrade in early 2014.
MORE NEWS
Taking GLP-1s is linked to falls in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
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Mauna Kea Beach Hotel launches destination spa with sacred Hawaiian cultural concept
The Mauna Kea Beach Hotel, an Autograph Collection property in Hawaii, US, has opened its 22,000 sq ft indoor-outdoor Spa at Mauna Kea as the final step in the property’s overall renovation, which has cost more than US$180 million (€166 million, £140 mill
+ More news   
 
FEATURED SUPPLIERS

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]
+ More featured suppliers  
COMPANY PROFILES
TLEE Spas + Wellness

TLEE Spas + Wellness is a globally acclaimed spa design and consulting firm created in 2010 by Tracy [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS