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NEWS
Privatised spas in Serbia to take advantage of tourism possibilities
POSTED 01 Sep 2014 . BY Helen Andrews
Aleksandar Vulin, minister of employment for Serbia, said strategic partnership or employee shareholding programmes could improve spa resorts' profitability Credit: spc.rs
A working group has been set up by the Serbian government to draw up possible solutions to problems faced by spa resorts and healthcare centres, privatised and owned by the Republic’s Pension and Disability Insurance Fund (PIO).

The working group will focus on improving spa resorts by employing more people and taking advantage of their potential as tourist destinations. The group will comprise representatives of the ministry of labour and the ministry of economy, PIO and the tourism sector.

Serbian minister of employment Aleksandar Vulin told inserbia.info that ownership of the Zlatar Rehabilitation Centre had changed frequently since it was founded, with many employees "working for years" without remuneration. The mayor of Nova Varos, Dimitrije Paunovic – where the centre is located – said it could employ 100 more people once its operation capabilities are maximised.

In addition to privatisation, Vulin noted spa resort and healthcare centre inefficiency problems could be resolved via strategic partnerships or employee shareholding programmes. The group’s plan is to make the most of health tourism, emulating the success of nearby European countries.

Paunovic recalled that 6,000 Nova Varos citizens emigrated between 2002 to 2012. He said he sees the opening of new positions for locals as an opportunity to prevent further migrations from the area.
RELATED STORIES
  Serbia identifies spa sector as a key driver for tourism


Speaking at the opening of the third annual Balkan Spa Summit, Nebojša Stefanovic, Serbian Parliament speaker, said that the Serbian spa industry represents “a chance for the creation of a new tourist product, which will be attractive for tourists in search of new destinations.”
  Marriott to open first Serbian hotel


Marriott International plans to open a 107-room Courtyard by Marriott hotel in the Serbian capital Belgrade in early 2014.
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Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Privatised spas in Serbia to take advantage of tourism possibilities
POSTED 01 Sep 2014 . BY Helen Andrews
Aleksandar Vulin, minister of employment for Serbia, said strategic partnership or employee shareholding programmes could improve spa resorts' profitability Credit: spc.rs
A working group has been set up by the Serbian government to draw up possible solutions to problems faced by spa resorts and healthcare centres, privatised and owned by the Republic’s Pension and Disability Insurance Fund (PIO).

The working group will focus on improving spa resorts by employing more people and taking advantage of their potential as tourist destinations. The group will comprise representatives of the ministry of labour and the ministry of economy, PIO and the tourism sector.

Serbian minister of employment Aleksandar Vulin told inserbia.info that ownership of the Zlatar Rehabilitation Centre had changed frequently since it was founded, with many employees "working for years" without remuneration. The mayor of Nova Varos, Dimitrije Paunovic – where the centre is located – said it could employ 100 more people once its operation capabilities are maximised.

In addition to privatisation, Vulin noted spa resort and healthcare centre inefficiency problems could be resolved via strategic partnerships or employee shareholding programmes. The group’s plan is to make the most of health tourism, emulating the success of nearby European countries.

Paunovic recalled that 6,000 Nova Varos citizens emigrated between 2002 to 2012. He said he sees the opening of new positions for locals as an opportunity to prevent further migrations from the area.
RELATED STORIES
Serbia identifies spa sector as a key driver for tourism


Speaking at the opening of the third annual Balkan Spa Summit, Nebojša Stefanovic, Serbian Parliament speaker, said that the Serbian spa industry represents “a chance for the creation of a new tourist product, which will be attractive for tourists in search of new destinations.”
Marriott to open first Serbian hotel


Marriott International plans to open a 107-room Courtyard by Marriott hotel in the Serbian capital Belgrade in early 2014.
MORE NEWS
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]
+ More featured suppliers  
COMPANY PROFILES
Klafs GmbH

Founded in 1928, Klafs is known as an award winning, world-leading trendsetter in wellness and spa. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS