A new customised spa vacation company based called Pure Maui has launched in Wailea, Maui.

A sister organisation to the Hawaii-based Pure Kauai, Pure Maui has been established to offer wellness experiences across Maui and will feature local products such as Hawaiian sea salt and mango alongside Maui-based therapists.

One of the treatments offered has been specifically created for the company by massage therapist Rebecca Goff. Called AquaCranial Therapy, it involves gentle massage of the skull.