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NEWS
PureGym goes global and considers IPO after 'rapid recovery'
POSTED 27 Aug 2021 . BY Tom Walker
PureGym aims to accelerate expansion in 2022 and take the brand global Credit: PureGym
PureGym says it is looking to expand its operations into the Middle East and the US
IPO could also be on the cards, as company looks to raise capital to fund expansion and ease debt
The group returned to profit in May, after membership levels reached 94 per cent of pre-pandemic levels
The group also continued its expansion, opening 15 new gyms in the first half of 2021 – including 13 in the UK
PureGym says it is looking to expand its operations beyond Europe, after experiencing a strong recovery in business performance since reopening its clubs in April 2021.

Reporting its first half results for 2021, the budget fitness operator said the six months to 30 June had been a "game of two halves" with Q1 characterised by losses running at more than £0.5m per day.

This was followed by a "powerful bounce back in performance" once business was restarted.

Membership levels have recovered rapidly and currently stand at 94 per cent of pre-pandemic levels.

This allowed the group to return to profit in May.

PureGym said the recovery has been driven by pent up demand and a "clear, renewed focus on activity, health and wellbeing" – and that the delivery of good results has continued into June and July.

The group has also continued with its expansion plans, opening 15 new gyms in the first half of 2021 – including 13 in the UK.

According to Humphrey Cobbold, memberships in the newly opened gyms are growing faster, on average, than new gyms opened before the pandemic.

The Group now plans to open a further dozen sites in the second half 2021 across the UK.

It is also aiming to accelerate expansion in 2022 – and take the brand global.

The company currently runs 506 clubs in Europe, under the PureGym brand in the UK and Switzerland and the Fitness World brand in Denmark.

Cobbold said: "We believe this is a propitious time to expand particularly in the UK and Switzerland.

"Changing work and leisure patterns against the backdrop of fallout in the retail sector are presenting favourable opportunities for commercial property tenants like PureGym.

“While Europe remains our core-market, we see opportunities to provide affordable fitness further afield.

"We expect that before the end of the year the first four PureGym locations will open in the Middle East in Saudi Arabia.

"This marks the start of our strategic franchise partnership with the Al Hokair Group and later this year or early next three trial sites are expected to open in the USA."

There have also been suggestions that PureGym has retabled plans to go public and list on the London Stock Exchange, as it explores its options for raising capital and ease its debts.

PureGym's net debt currently stands at around £810m.

The company is owned by Leonard Green & Partners, a US-based private equity firm that acquired it in 2017 in a deal worth £600m.

PureGym initially planned an Initial Public Offering (IPO) in 2016, but abandoned the plans due to "weak investor enthusiasm for new listings" in the wake of the Brexit vote.

The company has appointed Morgan Stanley and Barclays as lead advisers for the possible IPO, with RBC, Jefferies and Berenberg lined up as bookrunners.
RELATED STORIES
  Humphrey Cobbold says Pingdemic is a huge challenge for the sector as up to a quarter of staff are isolating


The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of contact with COVID-19 cases, is threatening to create staff shortages across health clubs and fitness studios in England and Wales.
  PureGym's Rebecca Passmore: bounceback since lockdown 'much better than expected'


The number of health club members returning to gyms since lockdown has beaten all expectations, according to Rebecca Passmore, UK managing director of PureGym.
  PureGym describes 'brutal' pandemic year as revenue fell by £177m


PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.
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Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
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News   Products   Magazine   Subscribe
NEWS
PureGym goes global and considers IPO after 'rapid recovery'
POSTED 27 Aug 2021 . BY Tom Walker
PureGym aims to accelerate expansion in 2022 and take the brand global Credit: PureGym
PureGym says it is looking to expand its operations into the Middle East and the US
IPO could also be on the cards, as company looks to raise capital to fund expansion and ease debt
The group returned to profit in May, after membership levels reached 94 per cent of pre-pandemic levels
The group also continued its expansion, opening 15 new gyms in the first half of 2021 – including 13 in the UK
PureGym says it is looking to expand its operations beyond Europe, after experiencing a strong recovery in business performance since reopening its clubs in April 2021.

Reporting its first half results for 2021, the budget fitness operator said the six months to 30 June had been a "game of two halves" with Q1 characterised by losses running at more than £0.5m per day.

This was followed by a "powerful bounce back in performance" once business was restarted.

Membership levels have recovered rapidly and currently stand at 94 per cent of pre-pandemic levels.

This allowed the group to return to profit in May.

PureGym said the recovery has been driven by pent up demand and a "clear, renewed focus on activity, health and wellbeing" – and that the delivery of good results has continued into June and July.

The group has also continued with its expansion plans, opening 15 new gyms in the first half of 2021 – including 13 in the UK.

According to Humphrey Cobbold, memberships in the newly opened gyms are growing faster, on average, than new gyms opened before the pandemic.

The Group now plans to open a further dozen sites in the second half 2021 across the UK.

It is also aiming to accelerate expansion in 2022 – and take the brand global.

The company currently runs 506 clubs in Europe, under the PureGym brand in the UK and Switzerland and the Fitness World brand in Denmark.

Cobbold said: "We believe this is a propitious time to expand particularly in the UK and Switzerland.

"Changing work and leisure patterns against the backdrop of fallout in the retail sector are presenting favourable opportunities for commercial property tenants like PureGym.

“While Europe remains our core-market, we see opportunities to provide affordable fitness further afield.

"We expect that before the end of the year the first four PureGym locations will open in the Middle East in Saudi Arabia.

"This marks the start of our strategic franchise partnership with the Al Hokair Group and later this year or early next three trial sites are expected to open in the USA."

There have also been suggestions that PureGym has retabled plans to go public and list on the London Stock Exchange, as it explores its options for raising capital and ease its debts.

PureGym's net debt currently stands at around £810m.

The company is owned by Leonard Green & Partners, a US-based private equity firm that acquired it in 2017 in a deal worth £600m.

PureGym initially planned an Initial Public Offering (IPO) in 2016, but abandoned the plans due to "weak investor enthusiasm for new listings" in the wake of the Brexit vote.

The company has appointed Morgan Stanley and Barclays as lead advisers for the possible IPO, with RBC, Jefferies and Berenberg lined up as bookrunners.
RELATED STORIES
Humphrey Cobbold says Pingdemic is a huge challenge for the sector as up to a quarter of staff are isolating


The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of contact with COVID-19 cases, is threatening to create staff shortages across health clubs and fitness studios in England and Wales.
PureGym's Rebecca Passmore: bounceback since lockdown 'much better than expected'


The number of health club members returning to gyms since lockdown has beaten all expectations, according to Rebecca Passmore, UK managing director of PureGym.
PureGym describes 'brutal' pandemic year as revenue fell by £177m


PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
+ More news   
 
FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS