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NEWS
PureGym goes global and considers IPO after 'rapid recovery'
POSTED 27 Aug 2021 . BY Tom Walker
PureGym aims to accelerate expansion in 2022 and take the brand global Credit: PureGym
PureGym says it is looking to expand its operations into the Middle East and the US
IPO could also be on the cards, as company looks to raise capital to fund expansion and ease debt
The group returned to profit in May, after membership levels reached 94 per cent of pre-pandemic levels
The group also continued its expansion, opening 15 new gyms in the first half of 2021 – including 13 in the UK
PureGym says it is looking to expand its operations beyond Europe, after experiencing a strong recovery in business performance since reopening its clubs in April 2021.

Reporting its first half results for 2021, the budget fitness operator said the six months to 30 June had been a "game of two halves" with Q1 characterised by losses running at more than £0.5m per day.

This was followed by a "powerful bounce back in performance" once business was restarted.

Membership levels have recovered rapidly and currently stand at 94 per cent of pre-pandemic levels.

This allowed the group to return to profit in May.

PureGym said the recovery has been driven by pent up demand and a "clear, renewed focus on activity, health and wellbeing" – and that the delivery of good results has continued into June and July.

The group has also continued with its expansion plans, opening 15 new gyms in the first half of 2021 – including 13 in the UK.

According to Humphrey Cobbold, memberships in the newly opened gyms are growing faster, on average, than new gyms opened before the pandemic.

The Group now plans to open a further dozen sites in the second half 2021 across the UK.

It is also aiming to accelerate expansion in 2022 – and take the brand global.

The company currently runs 506 clubs in Europe, under the PureGym brand in the UK and Switzerland and the Fitness World brand in Denmark.

Cobbold said: "We believe this is a propitious time to expand particularly in the UK and Switzerland.

"Changing work and leisure patterns against the backdrop of fallout in the retail sector are presenting favourable opportunities for commercial property tenants like PureGym.

“While Europe remains our core-market, we see opportunities to provide affordable fitness further afield.

"We expect that before the end of the year the first four PureGym locations will open in the Middle East in Saudi Arabia.

"This marks the start of our strategic franchise partnership with the Al Hokair Group and later this year or early next three trial sites are expected to open in the USA."

There have also been suggestions that PureGym has retabled plans to go public and list on the London Stock Exchange, as it explores its options for raising capital and ease its debts.

PureGym's net debt currently stands at around £810m.

The company is owned by Leonard Green & Partners, a US-based private equity firm that acquired it in 2017 in a deal worth £600m.

PureGym initially planned an Initial Public Offering (IPO) in 2016, but abandoned the plans due to "weak investor enthusiasm for new listings" in the wake of the Brexit vote.

The company has appointed Morgan Stanley and Barclays as lead advisers for the possible IPO, with RBC, Jefferies and Berenberg lined up as bookrunners.
RELATED STORIES
  Humphrey Cobbold says Pingdemic is a huge challenge for the sector as up to a quarter of staff are isolating


The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of contact with COVID-19 cases, is threatening to create staff shortages across health clubs and fitness studios in England and Wales.
  PureGym's Rebecca Passmore: bounceback since lockdown 'much better than expected'


The number of health club members returning to gyms since lockdown has beaten all expectations, according to Rebecca Passmore, UK managing director of PureGym.
  PureGym describes 'brutal' pandemic year as revenue fell by £177m


PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
PureGym goes global and considers IPO after 'rapid recovery'
POSTED 27 Aug 2021 . BY Tom Walker
PureGym aims to accelerate expansion in 2022 and take the brand global Credit: PureGym
PureGym says it is looking to expand its operations into the Middle East and the US
IPO could also be on the cards, as company looks to raise capital to fund expansion and ease debt
The group returned to profit in May, after membership levels reached 94 per cent of pre-pandemic levels
The group also continued its expansion, opening 15 new gyms in the first half of 2021 – including 13 in the UK
PureGym says it is looking to expand its operations beyond Europe, after experiencing a strong recovery in business performance since reopening its clubs in April 2021.

Reporting its first half results for 2021, the budget fitness operator said the six months to 30 June had been a "game of two halves" with Q1 characterised by losses running at more than £0.5m per day.

This was followed by a "powerful bounce back in performance" once business was restarted.

Membership levels have recovered rapidly and currently stand at 94 per cent of pre-pandemic levels.

This allowed the group to return to profit in May.

PureGym said the recovery has been driven by pent up demand and a "clear, renewed focus on activity, health and wellbeing" – and that the delivery of good results has continued into June and July.

The group has also continued with its expansion plans, opening 15 new gyms in the first half of 2021 – including 13 in the UK.

According to Humphrey Cobbold, memberships in the newly opened gyms are growing faster, on average, than new gyms opened before the pandemic.

The Group now plans to open a further dozen sites in the second half 2021 across the UK.

It is also aiming to accelerate expansion in 2022 – and take the brand global.

The company currently runs 506 clubs in Europe, under the PureGym brand in the UK and Switzerland and the Fitness World brand in Denmark.

Cobbold said: "We believe this is a propitious time to expand particularly in the UK and Switzerland.

"Changing work and leisure patterns against the backdrop of fallout in the retail sector are presenting favourable opportunities for commercial property tenants like PureGym.

“While Europe remains our core-market, we see opportunities to provide affordable fitness further afield.

"We expect that before the end of the year the first four PureGym locations will open in the Middle East in Saudi Arabia.

"This marks the start of our strategic franchise partnership with the Al Hokair Group and later this year or early next three trial sites are expected to open in the USA."

There have also been suggestions that PureGym has retabled plans to go public and list on the London Stock Exchange, as it explores its options for raising capital and ease its debts.

PureGym's net debt currently stands at around £810m.

The company is owned by Leonard Green & Partners, a US-based private equity firm that acquired it in 2017 in a deal worth £600m.

PureGym initially planned an Initial Public Offering (IPO) in 2016, but abandoned the plans due to "weak investor enthusiasm for new listings" in the wake of the Brexit vote.

The company has appointed Morgan Stanley and Barclays as lead advisers for the possible IPO, with RBC, Jefferies and Berenberg lined up as bookrunners.
RELATED STORIES
Humphrey Cobbold says Pingdemic is a huge challenge for the sector as up to a quarter of staff are isolating


The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of contact with COVID-19 cases, is threatening to create staff shortages across health clubs and fitness studios in England and Wales.
PureGym's Rebecca Passmore: bounceback since lockdown 'much better than expected'


The number of health club members returning to gyms since lockdown has beaten all expectations, according to Rebecca Passmore, UK managing director of PureGym.
PureGym describes 'brutal' pandemic year as revenue fell by £177m


PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Fenix Group srl

Founded in Italy by Gianluca Cavalletti, Fenix Group introduced Endospheres with the aim of redefini [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS