A set of benchmark studies from PriceWaterhouseCooper, charting the spa markets in Beirut, the Dead Sea (Jordan) and Doha (Qatar), has portrayed an encouraging picture for the territory.

Tracking 11 key metrics from internationally branded hotels in the three Middle Eastern regions, the report shows that spas in Doha are recovering particularly well, with many of the 2011 key indicators well above 2010 levels.

The average treatment revenue per treatment sold from January to August 2011 was US$133 (€104, £86), an increase of 11 per cent over the first ten months of 2010.

Within Jordan's Dead Sea region, spas on average created revenues of US$77 (€60, £50) for each treatment sold during 2011, only slightly above 2010 levels.

The spa sector in Jordan recovered from a poor start to the year during 2011, but recovered with five straight months of growth between June and October.

In Beirut, the data was collected for the first time, so no comparison was possible. The report shows that average treatment revenue per treatment sold from January to October 2011 was US$83 (€65, £54). Details: www.pwc.com/m1/en/publications/