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Rugby Expo: RFU execs lift the lid on artificial grass pitch programme
POSTED 04 Nov 2016 . BY Matthew Campelli
Steve Grainger said the the partnership would increase footfall, and the potential for people to engage with rugby
Twenty-seven clubs and partners have been lined up by the Rugby Football Union (RFU) as part of the first phases of its £50m artificial grass pitch (AGP) programme.

During a session at Rugby Expo, executives from the governing body lifted the lid on the project, which is expected to bring 16,000 regular players into the sport by 2020.

AGP project manager Rory Price told delegates that 22 clubs had been identified as part of the RFU’s Rugby Turf model, with 20 pitches expected to be complete by summer 2018. Of that 20, five are part of a pilot phase, with three completed already in Aylesbury, Preston and Weston-super-Mare.

Another 40 will be built by 2020 to bring that number up to 60, with the RFU will investing £750,000 in each site in exchange for 30-year leases.

Clubs are not able to make expressions of interest for the funding as the programme is being “solicited” by the RFU, which is looking for specific criteria such as land ownership, quality of amenities and local provision.

However, the organisation with fund a third of 40 further community pitches in collaboration with other partners in areas where rugby clubs don’t own pitches and where there is significant need.

Five sites are in development in this Rugby Share scheme, according to facilities investment manager Ross Baxter, who added that the RFU was “not precious” about who the partners were as long as they made participation and maintenance commitments.

Last month, Sports Management revealed that the body was working with the Football Association on a Rugby Share site in Liverpool.

Parts of the country such as Gloucester and London were highlighted as areas of need, with the latter having 50 rugby clubs, although only three own their pitches.

Baxter revealed that Rugby Share agreements will last for the life of the pitch, which is expected to be around 8-10 years.

While the rate of participation will be the main metric the RFU uses to decide the success of the facilities, Price said that the body would survey players to get an idea of their experience.

He added that he was also keen to make a “cultural shift” in terms of encouraging flexible playing times and codes such as 7s and touch rugby, getting more people involved.

To read more about the RFU’s artificial pitch programme, read Sports Management’s interview with the organisation’s director of development Steve Grainger in November’s edition.
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Aylesbury, Preston and Weston-super-Mare are the first towns to benefit from floodlit artificial pitches under the Rugby Football Union’s (RFU) four-year development plan.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Rugby Expo: RFU execs lift the lid on artificial grass pitch programme
POSTED 04 Nov 2016 . BY Matthew Campelli
Steve Grainger said the the partnership would increase footfall, and the potential for people to engage with rugby
Twenty-seven clubs and partners have been lined up by the Rugby Football Union (RFU) as part of the first phases of its £50m artificial grass pitch (AGP) programme.

During a session at Rugby Expo, executives from the governing body lifted the lid on the project, which is expected to bring 16,000 regular players into the sport by 2020.

AGP project manager Rory Price told delegates that 22 clubs had been identified as part of the RFU’s Rugby Turf model, with 20 pitches expected to be complete by summer 2018. Of that 20, five are part of a pilot phase, with three completed already in Aylesbury, Preston and Weston-super-Mare.

Another 40 will be built by 2020 to bring that number up to 60, with the RFU will investing £750,000 in each site in exchange for 30-year leases.

Clubs are not able to make expressions of interest for the funding as the programme is being “solicited” by the RFU, which is looking for specific criteria such as land ownership, quality of amenities and local provision.

However, the organisation with fund a third of 40 further community pitches in collaboration with other partners in areas where rugby clubs don’t own pitches and where there is significant need.

Five sites are in development in this Rugby Share scheme, according to facilities investment manager Ross Baxter, who added that the RFU was “not precious” about who the partners were as long as they made participation and maintenance commitments.

Last month, Sports Management revealed that the body was working with the Football Association on a Rugby Share site in Liverpool.

Parts of the country such as Gloucester and London were highlighted as areas of need, with the latter having 50 rugby clubs, although only three own their pitches.

Baxter revealed that Rugby Share agreements will last for the life of the pitch, which is expected to be around 8-10 years.

While the rate of participation will be the main metric the RFU uses to decide the success of the facilities, Price said that the body would survey players to get an idea of their experience.

He added that he was also keen to make a “cultural shift” in terms of encouraging flexible playing times and codes such as 7s and touch rugby, getting more people involved.

To read more about the RFU’s artificial pitch programme, read Sports Management’s interview with the organisation’s director of development Steve Grainger in November’s edition.
RELATED STORIES
RFU and FA discuss Liverpool grassroots facility partnership


The Rugby Football Union (RFU) is planning to develop an artificial grass pitch in Liverpool on the site of one of the Football Association’s (FA) prospective Parklife hubs.
RFU’s £50m artificial pitch rollout begins in Aylesbury, Preston and Weston-super-Mare


Aylesbury, Preston and Weston-super-Mare are the first towns to benefit from floodlit artificial pitches under the Rugby Football Union’s (RFU) four-year development plan.
MORE NEWS
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
Sauna advocate Becky Pelkonen drafts global public sauna-bathing charter
Becky Pelkonen, the sauna advocate and researcher, has unveiled the draft of a global public sauna-bathing charter.
Marriott International partners with Fitwel for wellness solutions across its residential portfolio
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23-26 Aug 2026

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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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