US-based technology company SelfOptima has joined forces with Canadian software business ResortSuite to develop a new property and guest experience management system.

Once launched, the as yet unnamed product will be marketed to spa and resort operators as a tool to streamline all aspects of customer relationship management.

The new product will integrate SelfOptima's GEMS system with ResortSuite's spa and wellness software.

Frank Pitsikalis, ResortSuite Founder & CEO: "Combining the wealth of data in our property and spa management system and the in-depth guest data in SelfOptima's system enables our clients to truly deliver unmatched personalized experiences to their guests."

"We will be able to deliver a new dimension of knowledge about guests' wellness goals, wellbeing and level of engagement."