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NEWS
Retrain to Retain job retention scheme to help 25,000 fitness and sports professionals after tough year
POSTED 19 May 2021 . BY Tom Walker
Retrain to Retain will be administered by CIMSPA and partners including UK Coaching and EMD UK Credit: Sport England
A new job retention scheme, backed by National Lottery funding, has been launched to support fitness and sports professionals in England.

Retrain to Retain is designed to support up to 25,000 fitness and sports coaches who’ve have had to find work outside the sector during the COVID-19 pandemic and will prioritise those working in areas of economic deprivation or supporting under-represented groups.

Sport England is investing £5m in the programme, which will provide training, resources, and tools to help coaches and fitness professionals return to work.

It will also offer support up to 5,000 self-employed people or micro-businesses and more than 500 employers to reopen their businesses, by reducing the cost of operation and addressing skills shortages by funding the costs of essential training.

Retrain to Retain will be administered by CIMSPA and a consortium of partners, including UK Coaching and EMD UK.

It will include funding professional accreditations and insurance, investing in specific training programmes and courses and offer access to a wide range of additional resources such as a ‘Workforce Support Line’ and a skills and employability network.

It will also establish an online community of learning which will include blogs, podcasts, advice, and factsheets.

Tara Dillon, chief executive of CIMSPA, said Retrain to Retain will be a major boost to the sport and physical activity workforce, enabling many thousands of professionals to stay in, or return to, the sector.

“From sports coaches to personal trainers, swimming teachers and group exercise instructors, this highly skilled workforce has a vital role in keeping the nation physically and mentally healthy as we emerge from COVID-19,” Dillon said.

Around 30 per cent of sports and fitness coaches are self-employed, with 71 per cent of them having had to find alternative work to ensure income during the pandemic.

Tim Hollingsworth, Sport England CEO, said Retrain to Retain would support a professional workforce who have helped other people to be physically active, but have had to step away from their roles due to the pandemic.

“While it’s been fantastic to see people embrace the return and reopening of sport and physical activity, we must ensure that the sports and fitness professionals who make so much of that happen are supported in every way possible,” Hollingsworth said.

“It has been an extremely tough year for this part of our workforce, and I am delighted we’re able to confirm this investment and this programme as part of our ongoing COVID-19 recovery work.”
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Retrain to Retain job retention scheme to help 25,000 fitness and sports professionals after tough year
POSTED 19 May 2021 . BY Tom Walker
Retrain to Retain will be administered by CIMSPA and partners including UK Coaching and EMD UK Credit: Sport England
A new job retention scheme, backed by National Lottery funding, has been launched to support fitness and sports professionals in England.

Retrain to Retain is designed to support up to 25,000 fitness and sports coaches who’ve have had to find work outside the sector during the COVID-19 pandemic and will prioritise those working in areas of economic deprivation or supporting under-represented groups.

Sport England is investing £5m in the programme, which will provide training, resources, and tools to help coaches and fitness professionals return to work.

It will also offer support up to 5,000 self-employed people or micro-businesses and more than 500 employers to reopen their businesses, by reducing the cost of operation and addressing skills shortages by funding the costs of essential training.

Retrain to Retain will be administered by CIMSPA and a consortium of partners, including UK Coaching and EMD UK.

It will include funding professional accreditations and insurance, investing in specific training programmes and courses and offer access to a wide range of additional resources such as a ‘Workforce Support Line’ and a skills and employability network.

It will also establish an online community of learning which will include blogs, podcasts, advice, and factsheets.

Tara Dillon, chief executive of CIMSPA, said Retrain to Retain will be a major boost to the sport and physical activity workforce, enabling many thousands of professionals to stay in, or return to, the sector.

“From sports coaches to personal trainers, swimming teachers and group exercise instructors, this highly skilled workforce has a vital role in keeping the nation physically and mentally healthy as we emerge from COVID-19,” Dillon said.

Around 30 per cent of sports and fitness coaches are self-employed, with 71 per cent of them having had to find alternative work to ensure income during the pandemic.

Tim Hollingsworth, Sport England CEO, said Retrain to Retain would support a professional workforce who have helped other people to be physically active, but have had to step away from their roles due to the pandemic.

“While it’s been fantastic to see people embrace the return and reopening of sport and physical activity, we must ensure that the sports and fitness professionals who make so much of that happen are supported in every way possible,” Hollingsworth said.

“It has been an extremely tough year for this part of our workforce, and I am delighted we’re able to confirm this investment and this programme as part of our ongoing COVID-19 recovery work.”
RELATED STORIES
New online Active Recovery Hub to help get children active


Sport England has teamed up with Youth Sport Trust to develop a new online resource designed to help more children become physically active.
FEATURE: The Health Agenda: Talking point – Healthy collaboration


The pandemic has highlighted the fitness sector’s role in protecting the health service. How can the industry make the most of this opportunity?
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myndstream

The Stream, Myndstream's purpose-built streaming service enables you to personalise the music to sui [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

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Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS