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NEWS
Revealed: What Chinese visitors want from a UK hotel
POSTED 05 Aug 2014 . BY Chris Dodd
Chinese visitors to the UK have doubled since 2005 Credit: Shutterstock.com/Kzenon
Chinese tourists have shed some light on the type of hotels they value in the UK, with visitors numbers from the Middle Kingdom having doubled since 2005.

According to results published by Booking.com, Chinese tourists have rated Birmingham’s three-star Holiday Inn Express as the best place to stay in the country – handing the offering a rating of 9.6 out of 10.

Other hotels that made up the top five hotels in the UK according to Chinese visitors were Old Town Chambers, Edinburgh, Bath Paradise House, Bath, Broadlands Guest House, Windermere and Tower Guest House, York.

The Chinese tourists’ first choice – the £49 per night Holiday Inn – was praised for a number of different qualities, including the size of its bath, complimentary breakfast, pillows on offer and proximity to attractions.

“In line with industry trends, we have experienced a 50 per cent increase in UK bookings by Chinese tourists in the first quarter of 2014 compared to the same timeframe in 2013,” said Jason Grist, the UK area manager of Booking.com.

“In addition, we have seen the range of accommodations stayed in increase by almost a third. We believe this growth is just the beginning.

Chinese tourists have proven to be increasingly important to the UK’s tourism industry, with visitors spending £492m across the country last year.

Such is the impact tourists from the country could have on Britain, the UK Chancellor launched a pilot scheme last October to allow a select group of Chinese tour operators to use a Schengen form when applying for a UK visa, in order to increase visitors numbers by making the visiting process easier.
RELATED STORIES
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British landmarks Giant’s Causeway, Hadrian’s Wall and Kensington Palace are among 101 points of interest to be given Chinese names as VisitBritain continues its concerted campaign to court tourists from the Asian superpower.
  UK could be missing out on £1.2bn in Chinese tourism spend each year, says new report


Leisure and hospitality industries in the UK could continue to lose ground on France and Germany in attracting high-spending Chinese tourists unless the UK government is to simplify its visa application process, according to a new report.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Revealed: What Chinese visitors want from a UK hotel
POSTED 05 Aug 2014 . BY Chris Dodd
Chinese visitors to the UK have doubled since 2005 Credit: Shutterstock.com/Kzenon
Chinese tourists have shed some light on the type of hotels they value in the UK, with visitors numbers from the Middle Kingdom having doubled since 2005.

According to results published by Booking.com, Chinese tourists have rated Birmingham’s three-star Holiday Inn Express as the best place to stay in the country – handing the offering a rating of 9.6 out of 10.

Other hotels that made up the top five hotels in the UK according to Chinese visitors were Old Town Chambers, Edinburgh, Bath Paradise House, Bath, Broadlands Guest House, Windermere and Tower Guest House, York.

The Chinese tourists’ first choice – the £49 per night Holiday Inn – was praised for a number of different qualities, including the size of its bath, complimentary breakfast, pillows on offer and proximity to attractions.

“In line with industry trends, we have experienced a 50 per cent increase in UK bookings by Chinese tourists in the first quarter of 2014 compared to the same timeframe in 2013,” said Jason Grist, the UK area manager of Booking.com.

“In addition, we have seen the range of accommodations stayed in increase by almost a third. We believe this growth is just the beginning.

Chinese tourists have proven to be increasingly important to the UK’s tourism industry, with visitors spending £492m across the country last year.

Such is the impact tourists from the country could have on Britain, the UK Chancellor launched a pilot scheme last October to allow a select group of Chinese tour operators to use a Schengen form when applying for a UK visa, in order to increase visitors numbers by making the visiting process easier.
RELATED STORIES
British landmarks to be renamed in Chinese as part of tourism drive


British landmarks Giant’s Causeway, Hadrian’s Wall and Kensington Palace are among 101 points of interest to be given Chinese names as VisitBritain continues its concerted campaign to court tourists from the Asian superpower.
UK could be missing out on £1.2bn in Chinese tourism spend each year, says new report


Leisure and hospitality industries in the UK could continue to lose ground on France and Germany in attracting high-spending Chinese tourists unless the UK government is to simplify its visa application process, according to a new report.
MORE NEWS
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
Belgin Aksoy marks 15 years of Global Wellness Day
Global Wellness Day (GWD) marked its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N launches longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
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FEATURED SUPPLIERS

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Oakworks Inc

Oakworks is a US-based FSC-certified manufacturer of spa, massage, and medical equipment. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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LEISURE MEDIA PRODUCT SEARCH
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