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NEWS
Revealed: What Chinese visitors want from a UK hotel
POSTED 05 Aug 2014 . BY Chris Dodd
Chinese visitors to the UK have doubled since 2005 Credit: Shutterstock.com/Kzenon
Chinese tourists have shed some light on the type of hotels they value in the UK, with visitors numbers from the Middle Kingdom having doubled since 2005.

According to results published by Booking.com, Chinese tourists have rated Birmingham’s three-star Holiday Inn Express as the best place to stay in the country – handing the offering a rating of 9.6 out of 10.

Other hotels that made up the top five hotels in the UK according to Chinese visitors were Old Town Chambers, Edinburgh, Bath Paradise House, Bath, Broadlands Guest House, Windermere and Tower Guest House, York.

The Chinese tourists’ first choice – the £49 per night Holiday Inn – was praised for a number of different qualities, including the size of its bath, complimentary breakfast, pillows on offer and proximity to attractions.

“In line with industry trends, we have experienced a 50 per cent increase in UK bookings by Chinese tourists in the first quarter of 2014 compared to the same timeframe in 2013,” said Jason Grist, the UK area manager of Booking.com.

“In addition, we have seen the range of accommodations stayed in increase by almost a third. We believe this growth is just the beginning.

Chinese tourists have proven to be increasingly important to the UK’s tourism industry, with visitors spending £492m across the country last year.

Such is the impact tourists from the country could have on Britain, the UK Chancellor launched a pilot scheme last October to allow a select group of Chinese tour operators to use a Schengen form when applying for a UK visa, in order to increase visitors numbers by making the visiting process easier.
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British landmarks Giant’s Causeway, Hadrian’s Wall and Kensington Palace are among 101 points of interest to be given Chinese names as VisitBritain continues its concerted campaign to court tourists from the Asian superpower.
  UK could be missing out on £1.2bn in Chinese tourism spend each year, says new report


Leisure and hospitality industries in the UK could continue to lose ground on France and Germany in attracting high-spending Chinese tourists unless the UK government is to simplify its visa application process, according to a new report.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Revealed: What Chinese visitors want from a UK hotel
POSTED 05 Aug 2014 . BY Chris Dodd
Chinese visitors to the UK have doubled since 2005 Credit: Shutterstock.com/Kzenon
Chinese tourists have shed some light on the type of hotels they value in the UK, with visitors numbers from the Middle Kingdom having doubled since 2005.

According to results published by Booking.com, Chinese tourists have rated Birmingham’s three-star Holiday Inn Express as the best place to stay in the country – handing the offering a rating of 9.6 out of 10.

Other hotels that made up the top five hotels in the UK according to Chinese visitors were Old Town Chambers, Edinburgh, Bath Paradise House, Bath, Broadlands Guest House, Windermere and Tower Guest House, York.

The Chinese tourists’ first choice – the £49 per night Holiday Inn – was praised for a number of different qualities, including the size of its bath, complimentary breakfast, pillows on offer and proximity to attractions.

“In line with industry trends, we have experienced a 50 per cent increase in UK bookings by Chinese tourists in the first quarter of 2014 compared to the same timeframe in 2013,” said Jason Grist, the UK area manager of Booking.com.

“In addition, we have seen the range of accommodations stayed in increase by almost a third. We believe this growth is just the beginning.

Chinese tourists have proven to be increasingly important to the UK’s tourism industry, with visitors spending £492m across the country last year.

Such is the impact tourists from the country could have on Britain, the UK Chancellor launched a pilot scheme last October to allow a select group of Chinese tour operators to use a Schengen form when applying for a UK visa, in order to increase visitors numbers by making the visiting process easier.
RELATED STORIES
British landmarks to be renamed in Chinese as part of tourism drive


British landmarks Giant’s Causeway, Hadrian’s Wall and Kensington Palace are among 101 points of interest to be given Chinese names as VisitBritain continues its concerted campaign to court tourists from the Asian superpower.
UK could be missing out on £1.2bn in Chinese tourism spend each year, says new report


Leisure and hospitality industries in the UK could continue to lose ground on France and Germany in attracting high-spending Chinese tourists unless the UK government is to simplify its visa application process, according to a new report.
MORE NEWS
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
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One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
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FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
WDT Werner Dosiertechnik GmbH & Co. KG

WDT was founded 40 years ago by Dietmar Werner with the invention of a dosing system for calcium hyp [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS