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NEWS
Rockliffe Hall spa director Liz Holmes lands Virgin Active role
POSTED 25 Feb 2015 . BY Jak Phillips
Having joined Rockliffe in 2009, Holmes grew the team to over 60 and scooped a slew of spa industry awards in the process
Spa director Liz Holmes is to leave Darlington, UK's, Rockliffe Hall after six years at the helm to take up the role of national health and beauty manager with health club chain Virgin Active.

Holmes is to replace Emma Williams, who after nine years at Virgin is heading to The Joshua Tree day spa in Nottingham. Williams met Holmes on an education panel at a beauty event and – having announced her intention to step down late last year – decided that the Rockliffe Hall spa director would be her ideal successor.

For Holmes, the new role offers a fresh set of challenges and enables her to hand over to the “amazing team” at Rockliffe.

“While the scope and scale of the new role will change with 38 sites, many of the opportunities and challenges will be exactly the same,” Holmes told Leisure Opportunities.

“Key for me will be to get to the hearts and minds of the already successful team and identify how we can make a positive impact on the business results together.”

Having joined Rockliffe in 2009, Holmes grew the team to over 60 and scooped a slew of spa industry awards in the process. While she’s eager to harness her extensive experience in the new role, she says the first couple of months will see her take stock and assess opportunities.

“I will initially be consolidating the great work which Emma has done at Virgin to ensure consistent customer service and sales success,” added Holmes.

“(We’ll look).... to re-evaluate the plan for health and beauty at Virgin once opportunities have been identified.

• To read an article by Liz Holmes on what health clubs can learn from spas – first featured in the August 2013 edition of Health Club Management – click here.
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Today's multi-faceted spas have important lessons to teach health clubs about the customer experience, says Liz Holmes
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Smaller wellness hotels recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Rockliffe Hall spa director Liz Holmes lands Virgin Active role
POSTED 25 Feb 2015 . BY Jak Phillips
Having joined Rockliffe in 2009, Holmes grew the team to over 60 and scooped a slew of spa industry awards in the process
Spa director Liz Holmes is to leave Darlington, UK's, Rockliffe Hall after six years at the helm to take up the role of national health and beauty manager with health club chain Virgin Active.

Holmes is to replace Emma Williams, who after nine years at Virgin is heading to The Joshua Tree day spa in Nottingham. Williams met Holmes on an education panel at a beauty event and – having announced her intention to step down late last year – decided that the Rockliffe Hall spa director would be her ideal successor.

For Holmes, the new role offers a fresh set of challenges and enables her to hand over to the “amazing team” at Rockliffe.

“While the scope and scale of the new role will change with 38 sites, many of the opportunities and challenges will be exactly the same,” Holmes told Leisure Opportunities.

“Key for me will be to get to the hearts and minds of the already successful team and identify how we can make a positive impact on the business results together.”

Having joined Rockliffe in 2009, Holmes grew the team to over 60 and scooped a slew of spa industry awards in the process. While she’s eager to harness her extensive experience in the new role, she says the first couple of months will see her take stock and assess opportunities.

“I will initially be consolidating the great work which Emma has done at Virgin to ensure consistent customer service and sales success,” added Holmes.

“(We’ll look).... to re-evaluate the plan for health and beauty at Virgin once opportunities have been identified.

• To read an article by Liz Holmes on what health clubs can learn from spas – first featured in the August 2013 edition of Health Club Management – click here.
RELATED STORIES
FEATURE: Health club spa: Embracing spa


Today's multi-faceted spas have important lessons to teach health clubs about the customer experience, says Liz Holmes
MORE NEWS
Smaller wellness hotels recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
+ More news   
 
FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
marocMaroc

Since its creation in 2007, MarocMaroc has invited the world to explore Moroccan beauty through a u [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS