Rosewood Hotels & Resorts has been appointed by real estate firm Antirion SGR to manage Rosewood Rome, opening in 2023 in the heart of the capital city.
Located in the former headquarters of Italy’s Banca Nazionale del Lavoro (BNL) overlooking the iconic Via Veneto, the new hotel will encompass three historic buildings, each originally built in the early 1900s and designed by renowned Italian architect Marcello Piacentini.
Rosewood Rome will offer 157 accommodations, including 44 suites, alongside a unique subterranean Roman bathhouse within the bank’s original vault.
Guests will also be offered one of Rosewood's signature Sense Spas, located on the rooftop with four treatment rooms and a wellness terrace with a reflecting pool and dynamic fitness centre.
The property’s transformation will be managed by Colliers International, led by global architecture and engineering firm, Jacobs, and Australian interior design firm, BAR Studio.
The design will take influence from the hotel’s location overlooking Via Veneto, one of Rome’s most elegant streets and a symbol of the celebrated Federico Fellini film, La Dolce Vita.
In keeping with Rosewood’s guiding A Sense of Place philosophy, Rome’s relaxed ambience will influence the hotel’s design concept, which will mix traditional architectural elements with modern décor to create a sophisticated environment.
“We’ve been searching for the right opportunities to evolve our European footprint and bring the Rosewood brand to new corners of the continent,” said Sonia Cheng, Rosewood Hotel Group CEO.
“As one of Italy’s most vibrant cities, Rome has long been at the top of the list of priority destinations in which to set the Rosewood flag.”
Upon completion, the destination will be home to three meeting rooms, a grand ballroom and three dining outlets, including a rooftop bar with a terrace offering sweeping views of the city.
Rosewood Rome will be the brand’s fourth Italian property, joining Rosewood Castiglion del Bosco in Tuscany and the upcoming Rosewood Porto Cervo and Rosewood Venice, set to open in 2022 and 2023, respectively.
The brand’s global pipeline now comprises 11 projects in Europe including projects in the UK, Germany, Austria, Spain and the Netherlands.
