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NEWS
Rosewood's Asaya portfolio to expand with lakeside Austrian spa, opening in July
POSTED 28 Mar 2024 . BY Megan Whitby
Rosewood Schloss Fuschl will feature a branded Asaya spa – one of Rosewood's two signature in-house spa and wellness concepts Credit: Rosewood Hotels and Resorts
Rosewood is preparing to launch a new lakeside property in Salzburger Land in Austria
Rosewood Schloss Fuschl will be home to Rosewood's second Asaya spa in Austria
The eight-treatment-room spa is part of Rosewood's global expansion rollout plans for the Asaya, which includes 16 more Asaya spas worldwide
Introduced in 2017, Asaya represents Rosewood's second foray into spa and wellness, complementing its initial wellness brand called Sense
Reservations are now open for Rosewood Hotels and Resorts' second Austrian property in Salzburger Land, called Rosewood Schloss Fuschl.

Launching on 1 July, the luxury lakeside property is situated on the banks of Lake Fuschl and overlooked by the majestic Austrian Alps.

The all-season hotel will be home to Rosewood’s second Asaya wellness outpost in the country. The facility will be complete with eight treatment rooms, a private outdoor lounge area, indoor and outdoor swimming pools and a fitness centre.

Rosewood says the wellness facility will be a holistic retreat that transcends conventional notions of relaxation, offering a sanctuary-like retreat enhanced by views of the lake and mountain ranges.

Rosewood has picked up the pace in the global rollout of its Asaya concept in recent years.

Asaya goes global
Asaya launched in 2017 as Rosewood’s second in-house spa offering under the direction of Niamh O'Connell, Rosewood’s former group VP of guest experience and wellness.

It focuses on the intersections between physical, mental and emotional wellbeing and is founded on five pillars – Emotional Balance, Fitness and Nutrition, Physical Therapies, Skin Health and Community.

The group’s original concept, Sense, A Rosewood Spa brand, still forms a major part of the brand’s wellness portfolio (18 open and five in development). However, Asaya now includes a portfolio of seven spas.

The group has a further 16 Asaya spas planned across the world, all the way from Mexico and the Netherlands to South Korea.

Rosewood manages 36 luxury hotels, resorts and residences across Europe, North America, South America, Asia Pacific and the Middle East, with 25 new properties under development.

More about Rosewood Schloss Fuschl
Rosewood's upcoming hotel – marking the operator's second Austrian outpost – will come to fruition following a sensitive restoration of a historic hotel.

First used as a hotel in 1954, the five-star Hotel Schloss Fuschl was initially constructed as a castle to serve as a country escape for Austrian royalty, with its original structure dating back to 1450.

Rosewood is sensitively updating the property's offering with 98 guestrooms, including 42 suites and six chalets, as well as multiple restaurants and lounges.

The operator was appointed to manage the property by Arabella Hospitality – a subsidiary of Schörghuber Corporate Group.

This is the second partnership between Arabella Hospitality and Rosewood after the brands joined forces to realise Rosewood Munich (opened in October 2023).
Credit: Rosewood Hotels and Resorts
Credit: Rosewood Hotels and Resorts
Credit: Rosewood Hotels and Resorts
RELATED STORIES
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A new spa dedicated to hair longevity has launched in the heart of Madrid at Sense, A Rosewood Spa at Rosewood Villa Magna.
  2023 World Spa Awards celebrate industry’s best and brightest


The World Spa Awards – the global initiative designed to celebrate and reward excellence in the spa and wellness sector – has announced the winners of its ninth annual programme.
  Rosewood’s second Austrian Asaya spa to open in restored 15th-century castle


Rosewood Hotels & Resorts will unveil a brand new Asaya wellness spa in 2024 at a lakeside castle in the Austrian countryside.
  Rosewood’s Asaya wellness concept to debut in Seoul in 2027


Rosewood Hotels & Resorts has been appointed by Eleven D&C, one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new-build ultra-luxury hotel set to open in 2027.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Rosewood's Asaya portfolio to expand with lakeside Austrian spa, opening in July
POSTED 28 Mar 2024 . BY Megan Whitby
Rosewood Schloss Fuschl will feature a branded Asaya spa – one of Rosewood's two signature in-house spa and wellness concepts Credit: Rosewood Hotels and Resorts
Rosewood is preparing to launch a new lakeside property in Salzburger Land in Austria
Rosewood Schloss Fuschl will be home to Rosewood's second Asaya spa in Austria
The eight-treatment-room spa is part of Rosewood's global expansion rollout plans for the Asaya, which includes 16 more Asaya spas worldwide
Introduced in 2017, Asaya represents Rosewood's second foray into spa and wellness, complementing its initial wellness brand called Sense
Reservations are now open for Rosewood Hotels and Resorts' second Austrian property in Salzburger Land, called Rosewood Schloss Fuschl.

Launching on 1 July, the luxury lakeside property is situated on the banks of Lake Fuschl and overlooked by the majestic Austrian Alps.

The all-season hotel will be home to Rosewood’s second Asaya wellness outpost in the country. The facility will be complete with eight treatment rooms, a private outdoor lounge area, indoor and outdoor swimming pools and a fitness centre.

Rosewood says the wellness facility will be a holistic retreat that transcends conventional notions of relaxation, offering a sanctuary-like retreat enhanced by views of the lake and mountain ranges.

Rosewood has picked up the pace in the global rollout of its Asaya concept in recent years.

Asaya goes global
Asaya launched in 2017 as Rosewood’s second in-house spa offering under the direction of Niamh O'Connell, Rosewood’s former group VP of guest experience and wellness.

It focuses on the intersections between physical, mental and emotional wellbeing and is founded on five pillars – Emotional Balance, Fitness and Nutrition, Physical Therapies, Skin Health and Community.

The group’s original concept, Sense, A Rosewood Spa brand, still forms a major part of the brand’s wellness portfolio (18 open and five in development). However, Asaya now includes a portfolio of seven spas.

The group has a further 16 Asaya spas planned across the world, all the way from Mexico and the Netherlands to South Korea.

Rosewood manages 36 luxury hotels, resorts and residences across Europe, North America, South America, Asia Pacific and the Middle East, with 25 new properties under development.

More about Rosewood Schloss Fuschl
Rosewood's upcoming hotel – marking the operator's second Austrian outpost – will come to fruition following a sensitive restoration of a historic hotel.

First used as a hotel in 1954, the five-star Hotel Schloss Fuschl was initially constructed as a castle to serve as a country escape for Austrian royalty, with its original structure dating back to 1450.

Rosewood is sensitively updating the property's offering with 98 guestrooms, including 42 suites and six chalets, as well as multiple restaurants and lounges.

The operator was appointed to manage the property by Arabella Hospitality – a subsidiary of Schörghuber Corporate Group.

This is the second partnership between Arabella Hospitality and Rosewood after the brands joined forces to realise Rosewood Munich (opened in October 2023).
Credit: Rosewood Hotels and Resorts
Credit: Rosewood Hotels and Resorts
Credit: Rosewood Hotels and Resorts
RELATED STORIES
Hair wellbeing spa launches at Rosewood Villa Magna in Spain


A new spa dedicated to hair longevity has launched in the heart of Madrid at Sense, A Rosewood Spa at Rosewood Villa Magna.
2023 World Spa Awards celebrate industry’s best and brightest


The World Spa Awards – the global initiative designed to celebrate and reward excellence in the spa and wellness sector – has announced the winners of its ninth annual programme.
Rosewood’s second Austrian Asaya spa to open in restored 15th-century castle


Rosewood Hotels & Resorts will unveil a brand new Asaya wellness spa in 2024 at a lakeside castle in the Austrian countryside.
Rosewood’s Asaya wellness concept to debut in Seoul in 2027


Rosewood Hotels & Resorts has been appointed by Eleven D&C, one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new-build ultra-luxury hotel set to open in 2027.
MORE NEWS
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
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+ More news   
 
FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
Yon-Ka

As pioneers in aromatherapy since 1954 and founders of the Yon-Ka brand, the Multaler Laboratories, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS