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NEWS
Rosewood’s Asaya wellness concept to debut in Seoul in 2027
POSTED 16 May 2023 . BY Megan Whitby
The hotel will open in Seoul – the capital city of South Korea – and mark Rosewood's first foray into the Korean market Credit: Rosewood Hotels & Resorts
Rosewood Hotels & Resorts has been appointed by Eleven D&C, one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new-build ultra-luxury hotel in South Korea set to open in 2027.

Situated beside Yongsan Park in the heart of the city, the global hospitality brand’s flagship South Korean hotel will satisfy the needs of urban wellness enthusiasts with its 4,500sq m Asaya spa.

Asaya is Rosewood’s signature wellness concept focused on the intersections between physical, mental and emotional wellbeing. The Asaya brand was originally launched at Rosewood Phuket, Asaya and is founded on five pillars – Emotional Balance, Fitness and Nutrition, Physical Therapies, Skin Health and Community.

Rosewood says this upcoming expression of Asaya will be designed to incorporate offerings that speak to Korea’s cutting-edge approach and commitment to health and beauty.

The spa will have multiple treatment rooms, hydrotherapy and relaxation areas, an indoor pool, luxury locker rooms and saunas, as well as a state-of-the-art fitness centre and an indoor golfing facility.

Although K-Pop and K-Beauty have hit the mainstream, much of Korean culture is still under-represented, including Korean wellness, says native Leekyung Han who specialises in hospitality real estate and development projects.

Check out the most recent issue of Spa Business to hear more about why Korea has so much potential to take off as an exciting new destination for spas and wellness facilities.

Urban hospitality
The new Rosewood hotel will exist within The Parkside Seoul, a significant development occupying the former site of the United Nations Command.

Akin to Central Park in New York or Hyde Park in London, the hotel’s neighbouring Yongsan Park will serve as a new hub that stretches from the banks of the Han River to the foot of Namsan Mountain and includes noteworthy attractions such as the National Museum of Korea.

Led by Kohn Pedersen Fox Associates – a prestigious American architecture firm that has guided several of Rosewood’s most prolific projects across Asia – Rosewood Seoul’s design will channel Rosewood’s guiding A Sense of Place philosophy.

This principle ensures that each property’s destination serves to inform the entirety of the guest experience. Inspired by Seoul’s famed architecture, known for its futuristic lines and eye-catching facades, the new hotel will blend seamlessly into the sleek and contemporary skyline of the city. Designed by interior design firm Space Copenhagen, Rosewood Seoul will feature approximately 250 rooms and suites, making it one of the largest hotels in the city.

The urban property will boast a selection of amenities curated to welcome both guests and locals, including seven restaurants, multi-purpose event space and Rosewood Explorers, the brand’s culturally inspired kids club concept.
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NEWS
Rosewood’s Asaya wellness concept to debut in Seoul in 2027
POSTED 16 May 2023 . BY Megan Whitby
The hotel will open in Seoul – the capital city of South Korea – and mark Rosewood's first foray into the Korean market Credit: Rosewood Hotels & Resorts
Rosewood Hotels & Resorts has been appointed by Eleven D&C, one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new-build ultra-luxury hotel in South Korea set to open in 2027.

Situated beside Yongsan Park in the heart of the city, the global hospitality brand’s flagship South Korean hotel will satisfy the needs of urban wellness enthusiasts with its 4,500sq m Asaya spa.

Asaya is Rosewood’s signature wellness concept focused on the intersections between physical, mental and emotional wellbeing. The Asaya brand was originally launched at Rosewood Phuket, Asaya and is founded on five pillars – Emotional Balance, Fitness and Nutrition, Physical Therapies, Skin Health and Community.

Rosewood says this upcoming expression of Asaya will be designed to incorporate offerings that speak to Korea’s cutting-edge approach and commitment to health and beauty.

The spa will have multiple treatment rooms, hydrotherapy and relaxation areas, an indoor pool, luxury locker rooms and saunas, as well as a state-of-the-art fitness centre and an indoor golfing facility.

Although K-Pop and K-Beauty have hit the mainstream, much of Korean culture is still under-represented, including Korean wellness, says native Leekyung Han who specialises in hospitality real estate and development projects.

Check out the most recent issue of Spa Business to hear more about why Korea has so much potential to take off as an exciting new destination for spas and wellness facilities.

Urban hospitality
The new Rosewood hotel will exist within The Parkside Seoul, a significant development occupying the former site of the United Nations Command.

Akin to Central Park in New York or Hyde Park in London, the hotel’s neighbouring Yongsan Park will serve as a new hub that stretches from the banks of the Han River to the foot of Namsan Mountain and includes noteworthy attractions such as the National Museum of Korea.

Led by Kohn Pedersen Fox Associates – a prestigious American architecture firm that has guided several of Rosewood’s most prolific projects across Asia – Rosewood Seoul’s design will channel Rosewood’s guiding A Sense of Place philosophy.

This principle ensures that each property’s destination serves to inform the entirety of the guest experience. Inspired by Seoul’s famed architecture, known for its futuristic lines and eye-catching facades, the new hotel will blend seamlessly into the sleek and contemporary skyline of the city. Designed by interior design firm Space Copenhagen, Rosewood Seoul will feature approximately 250 rooms and suites, making it one of the largest hotels in the city.

The urban property will boast a selection of amenities curated to welcome both guests and locals, including seven restaurants, multi-purpose event space and Rosewood Explorers, the brand’s culturally inspired kids club concept.
RELATED STORIES
Construction marches ahead for Saudi giga-projects Amaala and The Red Sea


The Red Sea Development Company (TRSDC), the developer behind ultra-luxury Saudi tourism destination Amaala, has now signed over 300 contracts worth more than SAR 6.62 bn (US$1.7bn, €1.7bn £1.5bn).
Rosewood set to make Venetian debut following restoration of Hotel Bauer


Rosewood Hotels & Resorts is continuing its strategic global growth plan and will open its first property in Venice, Italy, in 2025.
Rosewood Le Guanahani St. Barth unveils rebranded spa offering ancestral Caribbean healing rituals


Rosewood’s Caribbean island retreat on St. Barth has undergone an extensive four-year overhaul and rebranded its wellness facility into a Rosewood Sense spa.
Sweet dreams: Rosewood rolls out Alchemy of Sleep retreats


Rosewood Hotels & Resorts has launched a global sleep retreat collection designed to promote rest through sleep-inducing treatments, movement-driven activities and special amenities.
MORE NEWS
Wellbeing strategist Dr Glenda Rivoallan to keynote Spa Life UK 2023
Industry event Spa Life UK is back for 2023 from 2-4 July at the De Vere Cotswold Water Park Hotel.
Kelleye Martin named spa director of The Houstonian’s Trellis Spa
Iconic Texas hotel and wellness destination Texas The Houstonian Hotel, Club & Spa has announced the appointment of Kelleye Martin as the new director of its Trellis Spa.
The Carlton Cannes opens the doors to Le C Club wellness retreat on the French Riviera
Just in time for the 2023 Cannes Film Festival, premium beachside hotel The Carlton Cannes in Cannes, France, has opened its brand new spa and fitness centre, Le C Club.
Peter Anderson joins HVS as managing director, wellness consulting practice leader
Hospitality consulting and intelligence firm HVS* has appointed Peter Anderson as a managing director and wellness practice leader within the Americas region.
Robust revenue growth at hotels with wellness offerings worldwide during 2022, finds RLA Global
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NWTO: Mountain tourism now accounts for up to 16 per cent of international tourist arrivals
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FEATURED SUPPLIERS

Make the most of your bookings with Book4Time’s innovative yield management features
Book4Time is the leading cloud-based spa and amenity management software for the world’s top hotels and resorts, used by more Forbes Five-Star resorts than any other vendor. [more...]

Introducing Living Earth Crafts' new Conforma Lux™ Adaptive Chest Comfort System
The spa industry’s most renowned manufacturer of premium spa equipment Living Earth Crafts is proud to introduce the Conforma Lux™ Adaptive Chest Comfort System, a new optional feature for its award-winning treatment tables. [more...]
+ More featured suppliers  
COMPANY PROFILES
Universal Companies

The ultimate spa and wellness resource, Universal Companies is an international distributor of produ [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

01-01 Jun 2023

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
01-04 Jun 2023

Rimini Wellness

Rimini Exhibition Center, Rimini, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS