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NEWS
Rosewood’s Asaya wellness concept to debut in Seoul in 2027
POSTED 16 May 2023 . BY Megan Whitby
The hotel will open in Seoul – the capital city of South Korea – and mark Rosewood's first foray into the Korean market Credit: Rosewood Hotels & Resorts
Rosewood Hotels & Resorts has been appointed by Eleven D&C, one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new-build ultra-luxury hotel in South Korea set to open in 2027.

Situated beside Yongsan Park in the heart of the city, the global hospitality brand’s flagship South Korean hotel will satisfy the needs of urban wellness enthusiasts with its 4,500sq m Asaya spa.

Asaya is Rosewood’s signature wellness concept focused on the intersections between physical, mental and emotional wellbeing. The Asaya brand was originally launched at Rosewood Phuket, Asaya and is founded on five pillars – Emotional Balance, Fitness and Nutrition, Physical Therapies, Skin Health and Community.

Rosewood says this upcoming expression of Asaya will be designed to incorporate offerings that speak to Korea’s cutting-edge approach and commitment to health and beauty.

The spa will have multiple treatment rooms, hydrotherapy and relaxation areas, an indoor pool, luxury locker rooms and saunas, as well as a state-of-the-art fitness centre and an indoor golfing facility.

Although K-Pop and K-Beauty have hit the mainstream, much of Korean culture is still under-represented, including Korean wellness, says native Leekyung Han who specialises in hospitality real estate and development projects.

Check out the most recent issue of Spa Business to hear more about why Korea has so much potential to take off as an exciting new destination for spas and wellness facilities.

Urban hospitality
The new Rosewood hotel will exist within The Parkside Seoul, a significant development occupying the former site of the United Nations Command.

Akin to Central Park in New York or Hyde Park in London, the hotel’s neighbouring Yongsan Park will serve as a new hub that stretches from the banks of the Han River to the foot of Namsan Mountain and includes noteworthy attractions such as the National Museum of Korea.

Led by Kohn Pedersen Fox Associates – a prestigious American architecture firm that has guided several of Rosewood’s most prolific projects across Asia – Rosewood Seoul’s design will channel Rosewood’s guiding A Sense of Place philosophy.

This principle ensures that each property’s destination serves to inform the entirety of the guest experience. Inspired by Seoul’s famed architecture, known for its futuristic lines and eye-catching facades, the new hotel will blend seamlessly into the sleek and contemporary skyline of the city. Designed by interior design firm Space Copenhagen, Rosewood Seoul will feature approximately 250 rooms and suites, making it one of the largest hotels in the city.

The urban property will boast a selection of amenities curated to welcome both guests and locals, including seven restaurants, multi-purpose event space and Rosewood Explorers, the brand’s culturally inspired kids club concept.
RELATED STORIES
MORE NEWS
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
+ More news   

FEATURED SUPPLIERS

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]
+ More featured suppliers  
COMPANY PROFILES
International SPA Association

Since 1991, the International SPA Association has been recognised worldwide as the professional orga [more...]
Cariitti Oy

Cariitti is a Finnish family business founded by Kari Ruokonen in 1998 that offers versatile lightin [more...]
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CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Rosewood’s Asaya wellness concept to debut in Seoul in 2027
POSTED 16 May 2023 . BY Megan Whitby
The hotel will open in Seoul – the capital city of South Korea – and mark Rosewood's first foray into the Korean market Credit: Rosewood Hotels & Resorts
Rosewood Hotels & Resorts has been appointed by Eleven D&C, one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new-build ultra-luxury hotel in South Korea set to open in 2027.

Situated beside Yongsan Park in the heart of the city, the global hospitality brand’s flagship South Korean hotel will satisfy the needs of urban wellness enthusiasts with its 4,500sq m Asaya spa.

Asaya is Rosewood’s signature wellness concept focused on the intersections between physical, mental and emotional wellbeing. The Asaya brand was originally launched at Rosewood Phuket, Asaya and is founded on five pillars – Emotional Balance, Fitness and Nutrition, Physical Therapies, Skin Health and Community.

Rosewood says this upcoming expression of Asaya will be designed to incorporate offerings that speak to Korea’s cutting-edge approach and commitment to health and beauty.

The spa will have multiple treatment rooms, hydrotherapy and relaxation areas, an indoor pool, luxury locker rooms and saunas, as well as a state-of-the-art fitness centre and an indoor golfing facility.

Although K-Pop and K-Beauty have hit the mainstream, much of Korean culture is still under-represented, including Korean wellness, says native Leekyung Han who specialises in hospitality real estate and development projects.

Check out the most recent issue of Spa Business to hear more about why Korea has so much potential to take off as an exciting new destination for spas and wellness facilities.

Urban hospitality
The new Rosewood hotel will exist within The Parkside Seoul, a significant development occupying the former site of the United Nations Command.

Akin to Central Park in New York or Hyde Park in London, the hotel’s neighbouring Yongsan Park will serve as a new hub that stretches from the banks of the Han River to the foot of Namsan Mountain and includes noteworthy attractions such as the National Museum of Korea.

Led by Kohn Pedersen Fox Associates – a prestigious American architecture firm that has guided several of Rosewood’s most prolific projects across Asia – Rosewood Seoul’s design will channel Rosewood’s guiding A Sense of Place philosophy.

This principle ensures that each property’s destination serves to inform the entirety of the guest experience. Inspired by Seoul’s famed architecture, known for its futuristic lines and eye-catching facades, the new hotel will blend seamlessly into the sleek and contemporary skyline of the city. Designed by interior design firm Space Copenhagen, Rosewood Seoul will feature approximately 250 rooms and suites, making it one of the largest hotels in the city.

The urban property will boast a selection of amenities curated to welcome both guests and locals, including seven restaurants, multi-purpose event space and Rosewood Explorers, the brand’s culturally inspired kids club concept.
RELATED STORIES
MORE NEWS
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
Paul Hawco, a seasoned figure in the international wellness industry, has assumed the role of executive director – integrated wellbeing at independent, hospitality group Banyan Group.
Ritz-Carlton Reynolds, Lake Oconee, unveils new-look lakeside destination spa
The Ritz-Carlton Reynolds, Lake Oconee in the southeastern US state of Georgia is celebrating a new milestone after unveiling its newly renovated 27,000sq ft destination spa.
Art-inspired urban spa to launch at stylish new London hotel, Art’otel London Hoxton
Art’otel, Radisson’s contemporary art-inspired lifestyle hotel brand, has strengthened its presence in London with a new hotel in Hoxton fusing art, design and hospitality.
+ More news   
 
FEATURED SUPPLIERS

Book4Time unveils enhanced day and resort pass functionality
With an increasing number of luxury hotels and resorts offering day and resort passes to drive staycation business, Book4Time, a leader in innovative spa and wellness solutions, is thrilled to announce the launch of Day & Resort Passes on its award-winning platform. [more...]

Step into a world of wellness with the Himalayan Source Salt Capsule
Himalayan Source has launched the Himalayan Salt Capsule to help spa, wellness and fitness facilities or residences upgrade their offering with halotherapy. [more...]
+ More featured suppliers  
COMPANY PROFILES
International SPA Association

Since 1991, the International SPA Association has been recognised worldwide as the professional orga [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

18-22 May 2024

Eco Resort Network

The Ravenala Attitude Hotel, Mauritius
23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS