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NEWS
Rosewood’s Asaya wellness concept to debut in Seoul in 2027
POSTED 16 May 2023 . BY Megan Whitby
The hotel will open in Seoul – the capital city of South Korea – and mark Rosewood's first foray into the Korean market Credit: Rosewood Hotels & Resorts
Rosewood Hotels & Resorts has been appointed by Eleven D&C, one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new-build ultra-luxury hotel in South Korea set to open in 2027.

Situated beside Yongsan Park in the heart of the city, the global hospitality brand’s flagship South Korean hotel will satisfy the needs of urban wellness enthusiasts with its 4,500sq m Asaya spa.

Asaya is Rosewood’s signature wellness concept focused on the intersections between physical, mental and emotional wellbeing. The Asaya brand was originally launched at Rosewood Phuket, Asaya and is founded on five pillars – Emotional Balance, Fitness and Nutrition, Physical Therapies, Skin Health and Community.

Rosewood says this upcoming expression of Asaya will be designed to incorporate offerings that speak to Korea’s cutting-edge approach and commitment to health and beauty.

The spa will have multiple treatment rooms, hydrotherapy and relaxation areas, an indoor pool, luxury locker rooms and saunas, as well as a state-of-the-art fitness centre and an indoor golfing facility.

Although K-Pop and K-Beauty have hit the mainstream, much of Korean culture is still under-represented, including Korean wellness, says native Leekyung Han who specialises in hospitality real estate and development projects.

Check out the most recent issue of Spa Business to hear more about why Korea has so much potential to take off as an exciting new destination for spas and wellness facilities.

Urban hospitality
The new Rosewood hotel will exist within The Parkside Seoul, a significant development occupying the former site of the United Nations Command.

Akin to Central Park in New York or Hyde Park in London, the hotel’s neighbouring Yongsan Park will serve as a new hub that stretches from the banks of the Han River to the foot of Namsan Mountain and includes noteworthy attractions such as the National Museum of Korea.

Led by Kohn Pedersen Fox Associates – a prestigious American architecture firm that has guided several of Rosewood’s most prolific projects across Asia – Rosewood Seoul’s design will channel Rosewood’s guiding A Sense of Place philosophy.

This principle ensures that each property’s destination serves to inform the entirety of the guest experience. Inspired by Seoul’s famed architecture, known for its futuristic lines and eye-catching facades, the new hotel will blend seamlessly into the sleek and contemporary skyline of the city. Designed by interior design firm Space Copenhagen, Rosewood Seoul will feature approximately 250 rooms and suites, making it one of the largest hotels in the city.

The urban property will boast a selection of amenities curated to welcome both guests and locals, including seven restaurants, multi-purpose event space and Rosewood Explorers, the brand’s culturally inspired kids club concept.
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©Cybertrek 2023
Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Rosewood’s Asaya wellness concept to debut in Seoul in 2027
POSTED 16 May 2023 . BY Megan Whitby
The hotel will open in Seoul – the capital city of South Korea – and mark Rosewood's first foray into the Korean market Credit: Rosewood Hotels & Resorts
Rosewood Hotels & Resorts has been appointed by Eleven D&C, one of Korea’s leading real estate developers, to manage Rosewood Seoul, a new-build ultra-luxury hotel in South Korea set to open in 2027.

Situated beside Yongsan Park in the heart of the city, the global hospitality brand’s flagship South Korean hotel will satisfy the needs of urban wellness enthusiasts with its 4,500sq m Asaya spa.

Asaya is Rosewood’s signature wellness concept focused on the intersections between physical, mental and emotional wellbeing. The Asaya brand was originally launched at Rosewood Phuket, Asaya and is founded on five pillars – Emotional Balance, Fitness and Nutrition, Physical Therapies, Skin Health and Community.

Rosewood says this upcoming expression of Asaya will be designed to incorporate offerings that speak to Korea’s cutting-edge approach and commitment to health and beauty.

The spa will have multiple treatment rooms, hydrotherapy and relaxation areas, an indoor pool, luxury locker rooms and saunas, as well as a state-of-the-art fitness centre and an indoor golfing facility.

Although K-Pop and K-Beauty have hit the mainstream, much of Korean culture is still under-represented, including Korean wellness, says native Leekyung Han who specialises in hospitality real estate and development projects.

Check out the most recent issue of Spa Business to hear more about why Korea has so much potential to take off as an exciting new destination for spas and wellness facilities.

Urban hospitality
The new Rosewood hotel will exist within The Parkside Seoul, a significant development occupying the former site of the United Nations Command.

Akin to Central Park in New York or Hyde Park in London, the hotel’s neighbouring Yongsan Park will serve as a new hub that stretches from the banks of the Han River to the foot of Namsan Mountain and includes noteworthy attractions such as the National Museum of Korea.

Led by Kohn Pedersen Fox Associates – a prestigious American architecture firm that has guided several of Rosewood’s most prolific projects across Asia – Rosewood Seoul’s design will channel Rosewood’s guiding A Sense of Place philosophy.

This principle ensures that each property’s destination serves to inform the entirety of the guest experience. Inspired by Seoul’s famed architecture, known for its futuristic lines and eye-catching facades, the new hotel will blend seamlessly into the sleek and contemporary skyline of the city. Designed by interior design firm Space Copenhagen, Rosewood Seoul will feature approximately 250 rooms and suites, making it one of the largest hotels in the city.

The urban property will boast a selection of amenities curated to welcome both guests and locals, including seven restaurants, multi-purpose event space and Rosewood Explorers, the brand’s culturally inspired kids club concept.
RELATED STORIES
Construction marches ahead for Saudi giga-projects Amaala and The Red Sea


The Red Sea Development Company (TRSDC), the developer behind ultra-luxury Saudi tourism destination Amaala, has now signed over 300 contracts worth more than SAR 6.62 bn (US$1.7bn, €1.7bn £1.5bn).
Rosewood set to make Venetian debut following restoration of Hotel Bauer


Rosewood Hotels & Resorts is continuing its strategic global growth plan and will open its first property in Venice, Italy, in 2025.
Rosewood Le Guanahani St. Barth unveils rebranded spa offering ancestral Caribbean healing rituals


Rosewood’s Caribbean island retreat on St. Barth has undergone an extensive four-year overhaul and rebranded its wellness facility into a Rosewood Sense spa.
MORE NEWS
The Peninsula London unveils Peter Marino-designed spa inspired by London’s famous parks
London has gained a substantial new urban spa in Belgravia following The Peninsula London’s grand unveiling of its subterranean Spa & Wellness Centre.
Auberge Resorts channels mindful movement for 2024 with exclusive Sanctum retreats
Global mindful movement specialist Sanctum will debut in the US in 2024 thanks to a new year-long partnership with Auberge Resorts Collection.
Google launches Gemini AI – its ChatGPT killer
Google has just released Gemini, a new AI which is being billed as a "ChatGPT Killer".
Bear Grylls launches meditation app for men
Survivalist, Bear Grylls has partnered with four mental health heavyweights and former TV producer, Neil Smith, to create an app targeted directly at men. Mettle is designed to promote sleep, help people manage stress and improve mental focus.
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Dynamic 2024 ISPA Conference Power Session keynotes unveiled
ISPA has unveiled a trio of extraordinary 2024 ISPA Conference Power Session keynotes featuring leadership development authority Ryan Leak, innovation and resilience scholar Suneel Gupta and MMA expert-turned-philanthropist Justin Wren. [more...]

Iyashi Dôme’s original Japanese sauna clinically proven to accelerate detoxification
A pioneer for over 20 years, Paris-based Iyashi Dôme has never followed trends but always stayed committed to true detoxification by championing the benefits of the original Japanese sauna: the Iyashi Dôme. [more...]
+ More featured suppliers  
COMPANY PROFILES
SKINHAPTICS

Founded by biochemist Sandrine Dahan in 2010 in Paris, Skinhaptics is an expert French skincare br [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

08-11 Jan 2024

Hot Springs Connection Conference

Murrieta Hot Springs, United States
25-28 Jan 2024

Les Thermalies, the water & well-being exhibition

Carrousel du Louvre, Paris, France
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2023

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS