Health and fitness industry networking event SIBEC UK 2014 has kicked off at championship golf course The Belfry in Birmingham.
Now in its 10th year, the event began with an informal round of golf yesterday, while the business end of proceedings began this morning (20 May) with a live question and answer session hosted by ukactive CEO David Stalker.
Approximately 130 buyers and suppliers (combined) will engage in a rigorous schedule of 20-minute meetings over the next day and a half, in pursuit of new business connections and opportunities.
Health Club Management will be reporting live updates for the duration of the event, with a full round-up appearing in an upcoming edition of the magazine.