Swedish-owned boutique hotel Pelican Grand Beach Resort has opened Pure Spa, the property’s first on-site spa, taking full advantage of the panoramic Atlantic Ocean views from its Fort Lauderdale beachfront location.
Located on the 11th floor rooftop and with a theme of “where Scandinavia meets South Florida,” the nearly 3,000sq ft (279sq m) spa is carrying Maria Åkerberg's full line of organic skincare as well as products from Babor, Coola, SpaRitual, Tara Spa Products and SoyDelicious.
"After so many years of working in the industry, it is refreshing to be able to provide something new and exciting for our guests,” said George Powell-Lopez, director of spa services. “The possibility of truly tailoring to our guests’ needs in each and every treatment is new and progressive for our industry, and Pure Spa is providing this exceptional opportunity to our guests."
Swedish company Jefast Pelican Grand owns the 156-bedroom property, which is part of the Noble House Hotels & Resorts collection, and Jefast’s Cassandra Jertshagen designed the spa, which features three indoor treatment rooms, two outdoor spa cabanas, a relaxation room with hanging chairs, two oceanfront manicure/pedicure stations and an outdoor shower. In keeping with the minimalist Scandinavian theme, Pure Spa is decorated with whitewashed wooden floors, green accented walls and floor-to-ceiling glass windows.
Pure Spa offers rooftop yoga, massage, body scrubs, facials, nail care, waxing and makeup services, as well as a signature treatment, Pure You, where therapist and guest work together to personalise the service. The Madison Collection is supplying the spa with its luxury linen.
Other enhancements made to the property at the same time as the spa was added include a 1,400sq ft (130sq m) Atlantic ballroom and terrace and the creation of a 12th floor penthouse with a 75ft (23m) terrace, scheduled to be completed next month. Fort Lauderdale-based FSMY Architects and Planners were responsible for the property’s multimillion dollar expansion.
"With the resort's recent multimillion dollar enhancement project, Pure Spa is an important cornerstone, adding a new element of luxury lifestyle that aligns impeccably with Pelican Grand's fresh environment of casual elegance,” said general manager Bob Keesler.
