Entrepreneur Tom Gustoff is planning to open a second Massage Heights-branded day spa in Atlanta, Georgia, US with the help of Randy Merrill, Gustoff's strategic partner.

The site will be the second of 20 Massage Heights spas planned to open in and around the city of Atlanta by 2015.

The spas are operated on monthly membership scheme and offer members a range of massages as well as aromatherapy, hot stone therapy, foot scrubs and hot towel, cold stone facial massages.

Massage Heights is a franchise company based in San Antonio. A spokesperson said that the group sees Atlanta as a key growth area for the brand.

"Atlanta is a prime location for expansion - based on 34 key components of research showing an ideal match to Atlanta's population, psychographics, demographics, economic climate, spending habits, competitive landscape and real estate," he added.

Founded in 2004, Massage Heights currently has more than 60 operating franchises. Details: www.massageheights.com