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NEWS
Serenbe spa more than doubled in size to accommodate boom in demand
POSTED 29 Jun 2023 . BY Megan Whitby
The new offerings are helping encourage guests to book additional services and stay longer Credit: Serenbe

Credit: Serenbe
Over the last two years, our business at the spa doubled and we were sold out every weekend
– Garnie Nygren
Award-winning US wellness community Serenbe in Atlanta, Georgia, has expanded its spa following a jump in business over the past two years.

Thanks to the update, The Spa at Serenbe has grown from eight treatment rooms to 12 and expanded its footprint by nearly 60 per cent (from 1,900sq ft to 3,198 sq ft).

"Over the last two years, our business at the spa doubled and we were sold out every weekend,” said Garnie Nygren, Serenbe co-managing partner and owner of the Spa at Serenbe, speaking exclusively to Spa Business.

“The increased demand for signature wellness services at Serenbe that guests have come to know and love, especially post-pandemic, fostered the need to grow our space and expand our offerings.”

Demand for spa services in the US has boomed since the pandemic according to recent research from the International Spa Association(ISPA), which found the US spa market is in its strongest ever position and worth over a record-breaking US$20.1bn (€18.3bn, £15.9bn).

Following the update, the Spa at Serenbe now features a new private couples lounge and treatment room accompanied by corresponding premium couple’s packages. The refresh has also added a new second lounge, a walk-in sauna, lockers for guests to store personal items, updated outdoor lounge space, an additional restroom, plus a walk-in steamroom.

The spa offers a selection of treatments supplied by Osea, Naturopathica, HydraFacial and Laurel Skin. To mark the refresh, Serenbe will also create new couples and spa buy-out packages.

“With the new expansion capacity, we’re increasing business by 33 per cent with the additional rooms, new lounges and sauna and steamroom amenities,” Nygren added.

“These new services are encouraging guests to book additional services and stay longer for a more relaxing full spa experience versus our historical single service bookings.”
Credit: Serenbe
Credit: Serenbe
Credit: Serenbe
Credit: Serenbe
Credit: Serenbe
RELATED STORIES
  Playfulness to inspire Serenbe’s new wellness community launching in 2023


Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.
  Serenbe wellness community expands with new group wellness retreat


Award-winning US wellness community Serenbe has unveiled a brand new spa and wellness Portal Retreat that accommodates between six to 12 guests.
  FEATURE: Living the dream


Eliza Bacot and her husband Benton talk about living at Serenbe with their family
  FEATURE: Global Research: Living With Wellness


Wellness real estate is now worth US$134bn, and wellness communities look poised for growth worldwide
MORE NEWS
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.
Orangetheory and Self Esteem Brands are to merge to form a $3.5 billion business
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
Tennis legend Andre Agassi joins Life Time as company announces record revenues
In the same week as tennis legend, Andre Agassi, was appointed to the board of Life Time, the company has released strong year-end profits, achieving record revenues and EBITDA.
+ More news   

FEATURED SUPPLIERS

Putting down new roots: VOYA expands into the Middle East
Irish marine seaweed brand Voya is celebrating a significant development in its global expansion, having entered the GCC market. [more...]

Keep your groups booked and busy with SpaSoft
Hotels, resorts and spas often work with guest groups of all sizes, from small bachelorette parties to large corporate gatherings. [more...]
+ More featured suppliers  
COMPANY PROFILES
Book4Time Inc.

Founded in 2004, Book4Time is a global leader in spa, wellness and leisure activity management solut [more...]
JK Health & Beauty Technologies Group

Wellsystem is a wholly owned subsidiary of JK Group GmbH with an established UK heritage of 30+ ye [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 
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©Cybertrek 2024
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Serenbe spa more than doubled in size to accommodate boom in demand
POSTED 29 Jun 2023 . BY Megan Whitby
The new offerings are helping encourage guests to book additional services and stay longer Credit: Serenbe
Credit: Serenbe
Over the last two years, our business at the spa doubled and we were sold out every weekend
– Garnie Nygren
Award-winning US wellness community Serenbe in Atlanta, Georgia, has expanded its spa following a jump in business over the past two years.

Thanks to the update, The Spa at Serenbe has grown from eight treatment rooms to 12 and expanded its footprint by nearly 60 per cent (from 1,900sq ft to 3,198 sq ft).

"Over the last two years, our business at the spa doubled and we were sold out every weekend,” said Garnie Nygren, Serenbe co-managing partner and owner of the Spa at Serenbe, speaking exclusively to Spa Business.

“The increased demand for signature wellness services at Serenbe that guests have come to know and love, especially post-pandemic, fostered the need to grow our space and expand our offerings.”

Demand for spa services in the US has boomed since the pandemic according to recent research from the International Spa Association(ISPA), which found the US spa market is in its strongest ever position and worth over a record-breaking US$20.1bn (€18.3bn, £15.9bn).

Following the update, the Spa at Serenbe now features a new private couples lounge and treatment room accompanied by corresponding premium couple’s packages. The refresh has also added a new second lounge, a walk-in sauna, lockers for guests to store personal items, updated outdoor lounge space, an additional restroom, plus a walk-in steamroom.

The spa offers a selection of treatments supplied by Osea, Naturopathica, HydraFacial and Laurel Skin. To mark the refresh, Serenbe will also create new couples and spa buy-out packages.

“With the new expansion capacity, we’re increasing business by 33 per cent with the additional rooms, new lounges and sauna and steamroom amenities,” Nygren added.

“These new services are encouraging guests to book additional services and stay longer for a more relaxing full spa experience versus our historical single service bookings.”
Credit: Serenbe
Credit: Serenbe
Credit: Serenbe
Credit: Serenbe
Credit: Serenbe
RELATED STORIES
Playfulness to inspire Serenbe’s new wellness community launching in 2023


Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.
Serenbe wellness community expands with new group wellness retreat


Award-winning US wellness community Serenbe has unveiled a brand new spa and wellness Portal Retreat that accommodates between six to 12 guests.
FEATURE: Living the dream


Eliza Bacot and her husband Benton talk about living at Serenbe with their family
FEATURE: Global Research: Living With Wellness


Wellness real estate is now worth US$134bn, and wellness communities look poised for growth worldwide
MORE NEWS
Second edition of UK Aufguss Championships set to heat up Galgorm Resort
The ancient art of aufguss will be celebrated this April with the Second UK Aufguss Championships at destination spa and hotel Galgorm Resort in Northern Ireland.
Xponential’s first Kinrgy dance fitness studio opens in West Hollywood
The first bricks and mortar Kinrgy studio opens today (1 March) in West Hollywood. Founded by Emmy Award-winning dancer, Julianne Hough, the brand started as a dance and fitness platform.
Orangetheory and Self Esteem Brands are to merge to form a $3.5 billion business
Orangetheory and Self Esteem Brands have revealed plans to merge 'as equals' creating a new company with around US$3.5 billion a year in sales and 7,000 franchises in 50 countries.
Tennis legend Andre Agassi joins Life Time as company announces record revenues
In the same week as tennis legend, Andre Agassi, was appointed to the board of Life Time, the company has released strong year-end profits, achieving record revenues and EBITDA.
Yale study shows HIIT can reverse nerve damage caused by Parkinson’s
According to a pilot study by Yale School of Medicine, exercise can not only slow down the neurodegeneration associated with Parkinson’s Disease, there is evidence it can even reverse the damage.
Mountain wellness retreat to open among US$2.4bn Omani Mountain Destination
Oman’s Ministry of Housing and Urban Planning (MoHUP) has revealed plans for an ambitious high-altitude mixed-used development project called Omani Mountain Destination (OMD) on Jabal al Akhdar.
+ More news   
 
FEATURED SUPPLIERS

Putting down new roots: VOYA expands into the Middle East
Irish marine seaweed brand Voya is celebrating a significant development in its global expansion, having entered the GCC market. [more...]

Keep your groups booked and busy with SpaSoft
Hotels, resorts and spas often work with guest groups of all sizes, from small bachelorette parties to large corporate gatherings. [more...]
+ More featured suppliers  
COMPANY PROFILES
Book4Time Inc.

Founded in 2004, Book4Time is a global leader in spa, wellness and leisure activity management solut [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

02-04 Mar 2024

World Spa & Wellness Conference

Excel exhibition and conference centre , London, United Kingdom
03-05 Mar 2024

IBS New York

Javits Convention Center, New York, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS