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NEWS
Sereno Hotels opening second Lake Como property in stunning 16th century Italian palazzo
POSTED 25 Feb 2016 . BY Jane Kitchen
Sereno Hotels is opening a second property on the shores of Lake Como at Villa Pliniana, a 16th century Italian palazzo set on 18 waterfront acres
Sereno Hotels is opening a second property on the shores of Lake Como at Villa Pliniana, a 16th century Italian palazzo set on 18 waterfront acres.

This marks Sereno Hotels’ third location, and second on Lake Como after the recently-announced Il Sereno, Lago di Como, located less than 1,000 yards from Villa Pliniana and set to open in July 2016. The company also owns Le Sereno in St. Barths.

Villa Pliniana is due to open on 1 March, and will feature 19 bedrooms in the main villa as well as three additional stand-alone villas that can accommodate up to 39 guests. The villa will also have event halls, vast gardens and its own private spa with large swimming pool, whirlpool, rain showers, sauna, steam bath, solarium and relaxing lounge mezzanine.

The villa’s site is filled with history, having acquired its name from its first mention by Pliny the Elder in the 1st century. Villa Pliniana’s land was originally built on by Count Giovanni Anguissola in 1573, and has been visited by the likes of Lord Byron and Napoleon.

“We are thrilled to add Villa Pliniana to Il Sereno Lago di Como less than a mile away, and to its sister property in St. Barth’s,” said Luis Contreras, owner of Sereno Hotels. “Villa Pliniana is the perfect complement to Il Sereno, where our guests can now enjoy both the newest and oldest great buildings in Lake Como.”

Sereno Hotels has once again partnered with Milan-based designer Patricia Urquiola – who is also working on Il Sereno – to redesign Villa Pliniana’s interiors. Full restoration of the existing buildings has just been completed, and Urquiola’s designs will be unveiled later this year.

The villas feature 21st century comforts mixed with historical details such as frescoes, boiseries, terrazzos and fireplaces. A highlight is the piano where Gioachino Rossini wrote the Opera Tancredi in 1813, which still rests in the same spot where he once sat.
Sereno Hotels has once again partnered with Milan-based designer Patricia Urquiola – who is also working on Il Sereno – to redesign Villa Pliniana’s interiors
The villa will have event halls, vast gardens and its own private spa with large swimming pool, whirlpool, rain showers, sauna, steam bath, solarium and relaxing lounge mezzanine
Villa Pliniana’s land was originally built on by Count Giovanni Anguissola in 1573, and has been visited by the likes of Lord Byron and Napoleon
RELATED STORIES
  Arrive by traditional wooden Vaporina at Urquiola-designed contemporary sanctuary on the shores of Italy’s Lake Como


Ten years after opening luxury boutique hotel le Sereno in St. Barths, Sereno Properties is set to open a new location, il Sereno Lago di Como, on the shores of Italy’s legendary Lake Como.
  New spa for Saint Barthélemy hotel


A new beachfront spa is to be created at the independently owned Le Sereno hotel on the Caribbean island of Saint Barthélemy as part of a wider US$10m (£6.4m, EUR7.7m) investment plan.
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Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
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NEWS
Sereno Hotels opening second Lake Como property in stunning 16th century Italian palazzo
POSTED 25 Feb 2016 . BY Jane Kitchen
Sereno Hotels is opening a second property on the shores of Lake Como at Villa Pliniana, a 16th century Italian palazzo set on 18 waterfront acres
Sereno Hotels is opening a second property on the shores of Lake Como at Villa Pliniana, a 16th century Italian palazzo set on 18 waterfront acres.

This marks Sereno Hotels’ third location, and second on Lake Como after the recently-announced Il Sereno, Lago di Como, located less than 1,000 yards from Villa Pliniana and set to open in July 2016. The company also owns Le Sereno in St. Barths.

Villa Pliniana is due to open on 1 March, and will feature 19 bedrooms in the main villa as well as three additional stand-alone villas that can accommodate up to 39 guests. The villa will also have event halls, vast gardens and its own private spa with large swimming pool, whirlpool, rain showers, sauna, steam bath, solarium and relaxing lounge mezzanine.

The villa’s site is filled with history, having acquired its name from its first mention by Pliny the Elder in the 1st century. Villa Pliniana’s land was originally built on by Count Giovanni Anguissola in 1573, and has been visited by the likes of Lord Byron and Napoleon.

“We are thrilled to add Villa Pliniana to Il Sereno Lago di Como less than a mile away, and to its sister property in St. Barth’s,” said Luis Contreras, owner of Sereno Hotels. “Villa Pliniana is the perfect complement to Il Sereno, where our guests can now enjoy both the newest and oldest great buildings in Lake Como.”

Sereno Hotels has once again partnered with Milan-based designer Patricia Urquiola – who is also working on Il Sereno – to redesign Villa Pliniana’s interiors. Full restoration of the existing buildings has just been completed, and Urquiola’s designs will be unveiled later this year.

The villas feature 21st century comforts mixed with historical details such as frescoes, boiseries, terrazzos and fireplaces. A highlight is the piano where Gioachino Rossini wrote the Opera Tancredi in 1813, which still rests in the same spot where he once sat.
Sereno Hotels has once again partnered with Milan-based designer Patricia Urquiola – who is also working on Il Sereno – to redesign Villa Pliniana’s interiors
The villa will have event halls, vast gardens and its own private spa with large swimming pool, whirlpool, rain showers, sauna, steam bath, solarium and relaxing lounge mezzanine
Villa Pliniana’s land was originally built on by Count Giovanni Anguissola in 1573, and has been visited by the likes of Lord Byron and Napoleon
RELATED STORIES
Arrive by traditional wooden Vaporina at Urquiola-designed contemporary sanctuary on the shores of Italy’s Lake Como


Ten years after opening luxury boutique hotel le Sereno in St. Barths, Sereno Properties is set to open a new location, il Sereno Lago di Como, on the shores of Italy’s legendary Lake Como.
New spa for Saint Barthélemy hotel


A new beachfront spa is to be created at the independently owned Le Sereno hotel on the Caribbean island of Saint Barthélemy as part of a wider US$10m (£6.4m, EUR7.7m) investment plan.
MORE NEWS
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myrtha Wellness

Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Wellness has become a global pioneer [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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