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NEWS
Sexist attitudes affecting men working in beauty sector
POSTED 09 Dec 2013 . BY Tom Anstey
The survey showed a number of people do not trust men working in the beauty industry
More than one in five people feel that men should not work as beauty therapists, according to a recent study looking at gender perception in certain job roles.

The Attitudes in the Workplace study, which surveyed 2,000 people and was commissioned by WorldPay Zinc, revealed that when asked about what jobs men should not do, beauty therapy came top of the list, with 26 per cent of men and 16 per cent of women agreeing with the statement.

Of the participants, 18 per cent also said that they wouldn’t trust a male beauty therapist. and 32 per cent said they were suspicious of men choosing to work as a beautician.

The UK-based study discovered that on the whole people are prone to stereotyping men and women based on their gender. Strong opinions still exist today on which jobs are for men and which are for women, with the belief being that men would be better suited to a position as a plumber or an electrician, whilst women make better nurses, florists and beauty therapists.

The study did show a noticeable difference between the opinions of men and women. In both cases it is men who appear to be more conservative about men working in the beauty sector, while women appear to be more receptive to the idea of men taking on the role of what is traditionally a female role and vice versa.

“While the study suggests there is still a way to go before we are able to achieve equality in the workplace, attitudes are changing for the better,” said Geraldine Wilson, managing director of WorldPay Zinc. “While the study shows that some stereotypes are hard to shift, it’s great to see these preconceptions being challenged by some people.”
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Sexist attitudes affecting men working in beauty sector
POSTED 09 Dec 2013 . BY Tom Anstey
The survey showed a number of people do not trust men working in the beauty industry
More than one in five people feel that men should not work as beauty therapists, according to a recent study looking at gender perception in certain job roles.

The Attitudes in the Workplace study, which surveyed 2,000 people and was commissioned by WorldPay Zinc, revealed that when asked about what jobs men should not do, beauty therapy came top of the list, with 26 per cent of men and 16 per cent of women agreeing with the statement.

Of the participants, 18 per cent also said that they wouldn’t trust a male beauty therapist. and 32 per cent said they were suspicious of men choosing to work as a beautician.

The UK-based study discovered that on the whole people are prone to stereotyping men and women based on their gender. Strong opinions still exist today on which jobs are for men and which are for women, with the belief being that men would be better suited to a position as a plumber or an electrician, whilst women make better nurses, florists and beauty therapists.

The study did show a noticeable difference between the opinions of men and women. In both cases it is men who appear to be more conservative about men working in the beauty sector, while women appear to be more receptive to the idea of men taking on the role of what is traditionally a female role and vice versa.

“While the study suggests there is still a way to go before we are able to achieve equality in the workplace, attitudes are changing for the better,” said Geraldine Wilson, managing director of WorldPay Zinc. “While the study shows that some stereotypes are hard to shift, it’s great to see these preconceptions being challenged by some people.”
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Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
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Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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Turkey is crowned the best massage nation at world championship
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Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
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Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
We Work Well Inc

In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS