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NEWS
Sexist attitudes affecting men working in beauty sector
POSTED 09 Dec 2013 . BY Tom Anstey
The survey showed a number of people do not trust men working in the beauty industry
More than one in five people feel that men should not work as beauty therapists, according to a recent study looking at gender perception in certain job roles.

The Attitudes in the Workplace study, which surveyed 2,000 people and was commissioned by WorldPay Zinc, revealed that when asked about what jobs men should not do, beauty therapy came top of the list, with 26 per cent of men and 16 per cent of women agreeing with the statement.

Of the participants, 18 per cent also said that they wouldn’t trust a male beauty therapist. and 32 per cent said they were suspicious of men choosing to work as a beautician.

The UK-based study discovered that on the whole people are prone to stereotyping men and women based on their gender. Strong opinions still exist today on which jobs are for men and which are for women, with the belief being that men would be better suited to a position as a plumber or an electrician, whilst women make better nurses, florists and beauty therapists.

The study did show a noticeable difference between the opinions of men and women. In both cases it is men who appear to be more conservative about men working in the beauty sector, while women appear to be more receptive to the idea of men taking on the role of what is traditionally a female role and vice versa.

“While the study suggests there is still a way to go before we are able to achieve equality in the workplace, attitudes are changing for the better,” said Geraldine Wilson, managing director of WorldPay Zinc. “While the study shows that some stereotypes are hard to shift, it’s great to see these preconceptions being challenged by some people.”
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Sexist attitudes affecting men working in beauty sector
POSTED 09 Dec 2013 . BY Tom Anstey
The survey showed a number of people do not trust men working in the beauty industry
More than one in five people feel that men should not work as beauty therapists, according to a recent study looking at gender perception in certain job roles.

The Attitudes in the Workplace study, which surveyed 2,000 people and was commissioned by WorldPay Zinc, revealed that when asked about what jobs men should not do, beauty therapy came top of the list, with 26 per cent of men and 16 per cent of women agreeing with the statement.

Of the participants, 18 per cent also said that they wouldn’t trust a male beauty therapist. and 32 per cent said they were suspicious of men choosing to work as a beautician.

The UK-based study discovered that on the whole people are prone to stereotyping men and women based on their gender. Strong opinions still exist today on which jobs are for men and which are for women, with the belief being that men would be better suited to a position as a plumber or an electrician, whilst women make better nurses, florists and beauty therapists.

The study did show a noticeable difference between the opinions of men and women. In both cases it is men who appear to be more conservative about men working in the beauty sector, while women appear to be more receptive to the idea of men taking on the role of what is traditionally a female role and vice versa.

“While the study suggests there is still a way to go before we are able to achieve equality in the workplace, attitudes are changing for the better,” said Geraldine Wilson, managing director of WorldPay Zinc. “While the study shows that some stereotypes are hard to shift, it’s great to see these preconceptions being challenged by some people.”
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
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FEATURED SUPPLIERS

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]
+ More featured suppliers  
COMPANY PROFILES
Charme D'Orient

Charme d’Orient is a cosmetics and wellness brand deeply inspired by the ancestral beauty and wellne [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
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ABOUT LEISURE MEDIA
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