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NEWS
Sexist attitudes affecting men working in beauty sector
POSTED 09 Dec 2013 . BY Tom Anstey
The survey showed a number of people do not trust men working in the beauty industry
More than one in five people feel that men should not work as beauty therapists, according to a recent study looking at gender perception in certain job roles.

The Attitudes in the Workplace study, which surveyed 2,000 people and was commissioned by WorldPay Zinc, revealed that when asked about what jobs men should not do, beauty therapy came top of the list, with 26 per cent of men and 16 per cent of women agreeing with the statement.

Of the participants, 18 per cent also said that they wouldn’t trust a male beauty therapist. and 32 per cent said they were suspicious of men choosing to work as a beautician.

The UK-based study discovered that on the whole people are prone to stereotyping men and women based on their gender. Strong opinions still exist today on which jobs are for men and which are for women, with the belief being that men would be better suited to a position as a plumber or an electrician, whilst women make better nurses, florists and beauty therapists.

The study did show a noticeable difference between the opinions of men and women. In both cases it is men who appear to be more conservative about men working in the beauty sector, while women appear to be more receptive to the idea of men taking on the role of what is traditionally a female role and vice versa.

“While the study suggests there is still a way to go before we are able to achieve equality in the workplace, attitudes are changing for the better,” said Geraldine Wilson, managing director of WorldPay Zinc. “While the study shows that some stereotypes are hard to shift, it’s great to see these preconceptions being challenged by some people.”
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Sexist attitudes affecting men working in beauty sector
POSTED 09 Dec 2013 . BY Tom Anstey
The survey showed a number of people do not trust men working in the beauty industry
More than one in five people feel that men should not work as beauty therapists, according to a recent study looking at gender perception in certain job roles.

The Attitudes in the Workplace study, which surveyed 2,000 people and was commissioned by WorldPay Zinc, revealed that when asked about what jobs men should not do, beauty therapy came top of the list, with 26 per cent of men and 16 per cent of women agreeing with the statement.

Of the participants, 18 per cent also said that they wouldn’t trust a male beauty therapist. and 32 per cent said they were suspicious of men choosing to work as a beautician.

The UK-based study discovered that on the whole people are prone to stereotyping men and women based on their gender. Strong opinions still exist today on which jobs are for men and which are for women, with the belief being that men would be better suited to a position as a plumber or an electrician, whilst women make better nurses, florists and beauty therapists.

The study did show a noticeable difference between the opinions of men and women. In both cases it is men who appear to be more conservative about men working in the beauty sector, while women appear to be more receptive to the idea of men taking on the role of what is traditionally a female role and vice versa.

“While the study suggests there is still a way to go before we are able to achieve equality in the workplace, attitudes are changing for the better,” said Geraldine Wilson, managing director of WorldPay Zinc. “While the study shows that some stereotypes are hard to shift, it’s great to see these preconceptions being challenged by some people.”
MORE NEWS
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
Palazzo di Varignana, in the Emilia Romagna region of Italy, has created a new tailored health programme designed specifically for families.
Ansana Wellness and Spa debuts at Patmos Aktis as it joins Marriott
Patmos Aktis, a Luxury Collection Resort and Spa, has opened in Greece, with a renovated and rebranded wellness offering called Ansana Wellness and Spa.
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Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]

Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

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+ More directory  
DIARY

 

26-27 Jun 2026

The Longevity Show

Tobacco Docks, London, United Kingdom
03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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