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NEWS
Snapchat partners Disney, Universal and Six Flags on in-park augmented reality
POSTED 04 Jul 2018 . BY Alice Davis
Park-goers can now enjoy AR characters using the Snapchat app Credit: Shutterstock / Thomas Andreas
The popular multimedia messaging app Snapchat has unveiled brand new augmented reality experiences for visitors to some of the US’ biggest theme parks.

Working with Disney, Universal and Six Flags, Snapchat has developed lenses for each of their parks, so that guests can engage with AR versions of their favourite characters during their visit.

When using the app and looking through their device, guests will see augmented reality Minions running around Universal’s Hollywood and Orlando parks, or will see augmented reality Superman at Six Flags’ properties.

According to the Hollywood Reporter, Snapchat is aiming to expand these park-specific lenses worldwide.

“We love working with our partners Disney, Universal and Warner Bros. to create augmented reality experiences that allow our users to connect with some of their favourite characters in a totally new way,” Snap’s Ben Schwerin told the website. “We can't wait for Snapchatters to have fun with these lenses when they visit the parks this summer.”
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Snapchat partners Disney, Universal and Six Flags on in-park augmented reality
POSTED 04 Jul 2018 . BY Alice Davis
Park-goers can now enjoy AR characters using the Snapchat app Credit: Shutterstock / Thomas Andreas
The popular multimedia messaging app Snapchat has unveiled brand new augmented reality experiences for visitors to some of the US’ biggest theme parks.

Working with Disney, Universal and Six Flags, Snapchat has developed lenses for each of their parks, so that guests can engage with AR versions of their favourite characters during their visit.

When using the app and looking through their device, guests will see augmented reality Minions running around Universal’s Hollywood and Orlando parks, or will see augmented reality Superman at Six Flags’ properties.

According to the Hollywood Reporter, Snapchat is aiming to expand these park-specific lenses worldwide.

“We love working with our partners Disney, Universal and Warner Bros. to create augmented reality experiences that allow our users to connect with some of their favourite characters in a totally new way,” Snap’s Ben Schwerin told the website. “We can't wait for Snapchatters to have fun with these lenses when they visit the parks this summer.”
RELATED STORIES
Snapchat signs up Jeff Koons for augmented reality art project


American artist Jeff Koons has teamed up Snapchat to create virtual art installations using augmented reality.
MORE NEWS
The Good Spa Guide sets up event for modified Good Spa Guide Awards
The UK spa review and discovery platform for consumers, the Good Spa Guide, has announced it will host the Good Spa Guide Awards 2026 during an event on 16 November at Sopwell House Hotel in St Albans, UK.
McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
22-22 Jun 2026

World Bathing Day

Worldwide,
+ More diary  
 


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Tel: +44 (0)1462 431385

©Cybertrek 2026

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