Background
Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, supporting premium fitness experiences. Our global hospitality partners include Hyatt, Hilton, Marriott, and Pan Pacific, alongside independent boutique hotels and regional operators. We understand that in hospitality, the fitness space is not just an amenity—it’s an extension of the guest experience and your brand promise.
About us
Life Fitness, Hammer Strength, and ICG are global leaders in premium fitness solutions, trusted by hospitality operators worldwide to deliver consistent, high-quality guest experiences.
We don’t view hotel fitness facilities as a box ticking exercise, but as an important extension of the overall guest experience and one that can drive revenue. When designed thoughtfully, they can become spaces that reflect the same level of care and brand identity as a hotel’s lobby, restaurant or guest rooms.
A well-designed fitness space doesn’t just function better; it reinforces the hotel’s brand story. Equipment such as the Life Fitness Symbio cardio series and Hammer Strength products signal quality, innovation, and a genuine investment in guest wellbeing.
The ability to customise our equipment, from paint finish to upholstery, allows it to blend seamlessly into the hotel’s overall aesthetic. It’s these details that shape how guests perceive the experience and contribute to lasting impressions long after checkout.
Product range
Life Fitness delivers state-of-the-art cardio, selectorised strength, and functional training systems with fully connected digital consoles and monitoring on all cardio equipment.
Hammer Strength brings elite-level plate-loaded, rack, and accessory strength training solutions backed by performance engineering and rugged durability.
ICG offers premium indoor cycling solutions with an immersive digital experience designed to inspire and engage riders worldwide.
Gym Design is a key to providing a premium guest experience. Our team work alongside you to select the right equipment, create training zones that flow, and maximise your space.
Digital & Connected Experiences
Our digital ecosystem supports both guests and operators:
• Life Fitness On Demand+ offers immersive, trainer-led workouts.
• Facility Connect allows for real-time equipment monitoring and analytics, and
• the Connect Kit for seamless integration with strength equipment.
Service Contracts allow you to keep your equipment in optimal condition and minimise downtime and prolong the life of your equipment.
Events Attending in 2026:
• FIBO
• Hotel Industry Forum UK
• Hotel Summit UK
• Hotel Designs – Meet Up North
• Hotel designs – Meet Up London
View our Hospitality brochure -
HERE.
Book a meeting -
HERE.
Life Fitness Symbio™ is a trademark
