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Gold company profile
Life Fitness/Hammer Strength
Life Fitness/Hammer Strength: News and press releases
14 Apr 2026
Life Fitness / Hammer Strength have announced the global launch of their new Atmos cardio
series, purpose-built for select-service hotels and residential fitness spaces.
07 Apr 2026
Health club operators across Europe are under pressure to do more with less - retain members
longer, maximize floor space, and deliver experiences that justify every square meter.
05 Feb 2026
Life Fitness / Hammer Strength has officially unveiled the Nieto-Jones
Innovation Center in
Illinois, which will be a centre of excellence for product development and
performance.
28 Jan 2026
Life Fitness / Hammer Strength officially unveiled the Nieto-Jones Innovation Center, a
centre of excellence for product development and performance.
22 Oct 2024
Life Fitness/Hammer Strength has been a long-time partner of choice for Hyatt Regency Chicago,
supporting its fitness facility for more than 15 years.
25 Jan 2024
EGYM, the global fitness technology and corporate health innovation leader, and Life
Fitness, the global leader in commercial fitness equipment, are thrilled to announce the
expansion of their strategic partnership, further elevating the cardio workout experience.
25 Jan 2024
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive
experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
25 Jan 2024
Life Fitness, the global leader in commercial fitness equipment has launched its cardio
line, Symbio, an immersive, four-machine collection.
26 Jul 2023
Life Fitness has appointed Jim Pisani as its new chief executive officer.
17 Nov 2021
Life Fitness has appointed Paul Stoneham as its new CEO, replacing Chris
Clawson and effective
immediately.
27 Oct 2021
Life Fitness today has unveiled a new free-to-download mobile app that offers advanced workout
tracking capabilities and on-demand classes.
25 Oct 2021
Las Vegas’ vast new integrated mega-resort called Resorts World Las Vegas recently launched
its 26,000sq ft wellness facility called Awana Spa & Wellness.
18 Jun 2021
Life Fitness has signed a partnership deal with digital coaching tech specialist Pear Sports.
20 Apr 2020
A luxury Turkish spa which overlooks an archaeological excavation spanning 13 civilisations, has
recently been unveiled at The Museum Hotel Antakya, Turkey.
24 Mar 2020
Life Fitness has launched a series of at-home on-demand workouts to keep users active in
the wake of the coronavirus.
12 Mar 2020
Fitness equipment giant Life Fitness has signed a deal to make Samsung Galaxy Watch devices
compatible with a full line of premium Life Fitness cardio equipment.
11 Mar 2020
Sports charity Dallaglio RugbyWorks has appointed Jason Worthy as its new CEO.
16 Dec 2019
Equipment supplier Life Fitness has created on-demand digital programming for its commercial CV
equipment.
07 Oct 2019
The company behind a health club concept designed to "transform Saudi Arabia's fitness sector" has
signed a US$20m equipment deal with Life Fitness.
06 Sep 2019
Fitness equipment giant Life Fitness has continued a reshuffle of its leadership team with three new
appointments.
02 Sep 2019
Armathwaite Hall Hotel & Spa in the Lake District, UK, is investing £100,000 in the
redevelopment of its gym facilities.
18 Jul 2019
Life Fitness has appointed Chris Clawson as its CEO, succeeding the outgoing Jason
Worthy.
03 Jul 2019
The acquisition of commercial fitness equipment manufacturer Life Fitness by KPS Capital
Partners has completed, following the initial announcement of its sale in May this year.
28 May 2019
Brazilian gym chain SmartFit is set to speed up its expansion across South America.
07 May 2019
Manufacturing conglomerate Brunswick Corporation is selling its entire fitness business to
private equity firm KPS Capital Partners.
08 Mar 2019
Total Fitness says it's aiming to take its member experience to "the next level", through a major
investment in new kit and staff training.
02 Nov 2018
US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life
Fitness, as president of its fitness division – just months before the brand's planned spin-off.
03 Jul 2018
Budget club operator Buzz Gym has signed a deal with equipment supplier Life Fitness,
which will see the company introduce a "transformed business model" as it sets out on a
UK-wide expansion.
27 Apr 2018
Fitness equipment giant Life Fitness has made a trio of appointments as the business prepares
to spin off from its parent company Brunswick.
03 Apr 2018
Ukactive has named the 11 fitness tech disruptors that have made it to the industry body's
start-up accelerator programme ActiveLab.
02 Mar 2018
US-based manufacturing conglomerate Brunswick has announced plans to spin off its
fitness
business, forming a independent, standalone, publicly traded company called FitnessCo.
22 Jan 2018
Independent hotel group Macdonald Hotels and Resorts has revealed plans to spend £2.5m on
upgrading the health and wellness clubs across its portfolio.
08 Nov 2017
Fledgling fit-tech startups will have their products and services nurtured in the second
round of ukactive’s ActiveLab programme.
01 Nov 2017
Failure to get older adults active could prove “catastrophic” for the health service and
society, according to a new report to be released today (Wednesday 1 November).
30 Jan 2017
Brunswick Corporation has appointed Jaime Irick as president of the Fitness Division.
05 Sep 2016
Life Fitness' acquisition of the Indoor Cycling Group (ICG) for an undisclosed sum has been given the
green light by the German competition authority.
29 Jul 2016
US-based Brunswick Corporation – the parent company of fitness equipment supplier Life Fitness –
has acquired Germany-based Indoor Cycling Group (ICG) for an undisclosed sum.
14 Apr 2016
Airth Castle Hotel & Spa in Stirlingshire is currently
undergoing a major transformation with a massive
investment of GB£4m.
27 Aug 2015
Leading fitness equipment suppliers are turning to partnerships with training providers to
offer their clients a wider range of fitness solutions.
17 Jul 2015
Life Fitness has expanded its presence into the fast-growing active ageing fitness market
through parent company Brunswick Corporation’s acquisition of specialist equipment
supplier SCIFIT.
01 Jun 2015
A competition has been launched today (1 June) to find the world’s best personal trainer,
with an expenses-paid trip to the grand final and a US$5,000 (€4,583, £3,286) prize up
for grabs.
19 Mar 2015
German operator Linzenich Fitnessgruppe has introduced a new brand into its
estate – a women-only offering called LADYlike.
10 Mar 2015
utimeFitness recently opened its first health and
fitness club, located in the Happy Valley
area of Hong Kong.
09 Mar 2015
Leading Canadian health club operation GoodLife Fitness recently opened its latest club in
downtown Calgary, within the Bank of Montreal building.
24 Feb 2015
An indie club in Solihull which has attracted 20 per cent of its members through its
commitment to the GP Exercise Referral Programme, has added a wide range of new kit as
part of a two-phase investment programme.
06 Feb 2015
Lithuanian market leader Impuls, which operates 11 premium clubs in the country, will
open its first low-cost club this month, in the capital city of Vilnius – said to be the first
budget gym in the country.
02 Feb 2015
Finland’s GoGo Express budget chain opened its latest club on 1 January 2015,
taking its estate to a total of 10 clubs.
19 Jan 2015
The gym facilities at the Bedford Lodge Hotel and Spa in Newmarket have been
given a major upgrade as the country property seeks to exude a “luxury ethos.”
01 Dec 2014
SATS – part of the Health & Fitness Nordic Group –
has launched a new club in central Stockholm,
Sweden.
05 Nov 2014
A mixed-martial arts (MMA) themed independent gym in Kings Lynn is hoping to
provide members with a knock-out experience at its new 13,000sq ft (1,208sq
m) site, which was formerly a laser quest.
Life Fitness/Hammer Strength: featured in our publications
HCM magazine 2025 issue 11
The world of strength training is evolving at a rapid
pace, driven by robust consumer demand. Juile Cramer
speaks to suppliers about their latest launches
HCM magazine 2025 issue 5
With the popularity of strength and resistance training
driving change on the gym floor, Julie Cramer asks
suppliers what innovations they’re bringing to market
HCM magazine 2024 issue 11
We talk to strength suppliers about making
the gym floor accessible and enjoyable for all
HCM magazine 2024 issue 6
Indoor bikes may remain stationary, but the discipline is in constant motion.
Innovators tell Steph Eaves how they’re keeping pace with the latest trends
HCM magazine 2024 issue 5
Life Fitness has reimagined cardio with the launch of its Symbio line which has been
designed with advanced biomechanics and offers deep levels of customisation
HCM magazine 2023 issue 11
Using research that revealed three key pillars for cardio exercisers,
Life Fitness has created its greatest-ever console: the Discover SE4
HCM magazine 2023 issue 10
Mars Athletic in Turkey turned to
Life Fitness and Myzone to create a
compelling new HIIT zone for its clubs
HCM magazine 2023 issue 9
LFX customisable experiences are the next step in the
evolution of the Life Fitness functional training offering
HCM magazine 2023 issue 6
The Formula 1 World Championship team Williams Racing has
partnered with Life Fitness to create a world-class training
facility, designed to drive performance on and off the track
HCM magazine 2023 issue 5
The growth of digital options and integrations is opening up new
functionality for health clubs, as Frances Marcellin discovers
HCM magazine 2023 issue 4
As the industry in the UK
gears up for this annual trade
event, HCM gives the lowdown
on what you can expect
About Life Fitness/Hammer Strength
Background
Life Fitness / Hammer Strength works with some of the world’s most recognised hospitality brands, supporting premium fitness experiences. Our global hospitality partners include Hyatt, Hilton, Marriott, and Pan Pacific, alongside independent boutique hotels and regional operators. We understand that in hospitality, the fitness space is not just an amenity—it’s an extension of the guest experience and your brand promise.
About us
Life Fitness, Hammer Strength, and ICG are global leaders in premium fitness solutions, trusted by hospitality operators worldwide to deliver consistent, high-quality guest experiences.
We don’t view hotel fitness facilities as a box ticking exercise, but as an important extension of the overall guest experience and one that can drive revenue. When designed thoughtfully, they can become spaces that reflect the same level of care and brand identity as a hotel’s lobby, restaurant or guest rooms.
A well-designed fitness space doesn’t just function better; it reinforces the hotel’s brand story. Equipment such as the Life Fitness Symbio cardio series and Hammer Strength products signal quality, innovation, and a genuine investment in guest wellbeing.
The ability to customise our equipment, from paint finish to upholstery, allows it to blend seamlessly into the hotel’s overall aesthetic. It’s these details that shape how guests perceive the experience and contribute to lasting impressions long after checkout.
Product range
Life Fitness delivers state-of-the-art cardio, selectorised strength, and functional training systems with fully connected digital consoles and monitoring on all cardio equipment.
Hammer Strength brings elite-level plate-loaded, rack, and accessory strength training solutions backed by performance engineering and rugged durability.
ICG offers premium indoor cycling solutions with an immersive digital experience designed to inspire and engage riders worldwide.
Gym Design is a key to providing a premium guest experience. Our team work alongside you to select the right equipment, create training zones that flow, and maximise your space.
Digital & Connected Experiences
Our digital ecosystem supports both guests and operators:
• Life Fitness On Demand+ offers immersive, trainer-led workouts.
• Facility Connect allows for real-time equipment monitoring and analytics, and
• the Connect Kit for seamless integration with strength equipment.
Service Contracts allow you to keep your equipment in optimal condition and minimise downtime and prolong the life of your equipment.
Events Attending in 2026:
• FIBO
• Hotel Industry Forum UK
• Hotel Summit UK
• Hotel Designs – Meet Up North
• Hotel designs – Meet Up London
View our Hospitality brochure - HERE.
Book a meeting - HERE.
Life Fitness Symbio™ is a trademark
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Testimonial
“For the past 5 years we have been working with Life Fitness, and the relationship and the trust we’ve built is second to none. For us, building a partnership and a collaboration is building a friendship. We don’t see having a supplier as a transaction but a long-lasting relationship for the future to come.”
– Robbie Leung, director of wellbeing, Pan Pacific London
“We wanted to work with a company that was going to take our needs and our goals really seriously, and we really felt like Life Fitness / Hammer Strength were the right people to do that.”
– Georgina Tyson, director of leisure & spa, Foxhills Country Club
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