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NEWS
Dallaglio RugbyWorks appoints fitness sector veteran Jason Worthy as CEO
POSTED 11 Mar 2020 . BY Tom Walker
In his previous role, Worthy led all of Life Fitness' five wellness brands – Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT Credit: Life Fitness/Jason Worthy
Sports charity Dallaglio RugbyWorks has appointed Jason Worthy as its new CEO.

Worthy, who until July 2019 was president and CEO of fitness equipment giant Life Fitness, replaces Rachel Roxburgh, who is leaving the role after nine years.

Roxburgh has been CEO since the launch of RugbyWorks in 2011. During her tenure, she has overseen the growth of the organisation, including the development of a three-year skills-led programme which is now being delivered to more than 2,000 young people across eight regions in England and Wales.

The programme helps marginalised teenagers, at risk of being left behind by society, to aspire for and achieve a better future.

Worthy joined Life Fitness in 2012 and was promoted to run all of Life Fitness' five wellness brands – Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT – in 2018 under an independent, publicly-traded company called FitnessCo.

Before Life Fitness, Worthy led global procurement for the UK's then-largest fitness chain, Fitness First. While at Fitness First, he also co-led the creation and launch of its budget club chain Klick Fitness.

Earlier in his career, Worthy helped build and scale a small internet-based fitness startup and secured investment for its growth.

He is also a founding trustee of the Scotty’s Little Soldiers charity, which provides support, counselling and guidance for children who have sadly lost a parent who served in the British Armed Forces.

Former England rugby captain Lawrence Dallaglio, founder of RugbyWorks, said: “This is a key moment for me. I never envisaged 10 years ago when I set up the charity, we would have achieved so much and become such an important player in the sport for development space.

“In Jason, I know we have recruited an outstanding successor for Rachel and he will now take us forward to the next stage of our development and I am incredibly excited to see what he brings."

Commenting on his appointment, Worthy said: “From the moment I learned more about the mission I was immediately compelled to get involved.

"I have been extremely impressed with the work the team has done to date under Rachel’s leadership and am excited to start working with the Staff and Board of Trustees to continue the evolution of this fantastic charity.”

• To read more about Dallaglio's RugbyWorks, click here for Sports Management issue 2 2018.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Dallaglio RugbyWorks appoints fitness sector veteran Jason Worthy as CEO
POSTED 11 Mar 2020 . BY Tom Walker
In his previous role, Worthy led all of Life Fitness' five wellness brands – Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT Credit: Life Fitness/Jason Worthy
Sports charity Dallaglio RugbyWorks has appointed Jason Worthy as its new CEO.

Worthy, who until July 2019 was president and CEO of fitness equipment giant Life Fitness, replaces Rachel Roxburgh, who is leaving the role after nine years.

Roxburgh has been CEO since the launch of RugbyWorks in 2011. During her tenure, she has overseen the growth of the organisation, including the development of a three-year skills-led programme which is now being delivered to more than 2,000 young people across eight regions in England and Wales.

The programme helps marginalised teenagers, at risk of being left behind by society, to aspire for and achieve a better future.

Worthy joined Life Fitness in 2012 and was promoted to run all of Life Fitness' five wellness brands – Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT – in 2018 under an independent, publicly-traded company called FitnessCo.

Before Life Fitness, Worthy led global procurement for the UK's then-largest fitness chain, Fitness First. While at Fitness First, he also co-led the creation and launch of its budget club chain Klick Fitness.

Earlier in his career, Worthy helped build and scale a small internet-based fitness startup and secured investment for its growth.

He is also a founding trustee of the Scotty’s Little Soldiers charity, which provides support, counselling and guidance for children who have sadly lost a parent who served in the British Armed Forces.

Former England rugby captain Lawrence Dallaglio, founder of RugbyWorks, said: “This is a key moment for me. I never envisaged 10 years ago when I set up the charity, we would have achieved so much and become such an important player in the sport for development space.

“In Jason, I know we have recruited an outstanding successor for Rachel and he will now take us forward to the next stage of our development and I am incredibly excited to see what he brings."

Commenting on his appointment, Worthy said: “From the moment I learned more about the mission I was immediately compelled to get involved.

"I have been extremely impressed with the work the team has done to date under Rachel’s leadership and am excited to start working with the Staff and Board of Trustees to continue the evolution of this fantastic charity.”

• To read more about Dallaglio's RugbyWorks, click here for Sports Management issue 2 2018.
RELATED STORIES
Brunswick names Jason Worthy as president of fitness division ahead of spin-off


US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life Fitness, as president of its fitness division – just months before the brand's planned spin-off.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
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+ More catalogues  

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+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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