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NEWS
Brunswick names Jason Worthy as president of fitness division ahead of spin-off
POSTED 02 Nov 2018 . BY Tom Walker
Worthy is now set to run FitnessCo, when the expected spin-off takes place in early 2019
US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life Fitness, as president of its fitness division – just months before the brand's planned spin-off.

Worthy replaces Jaime Irick – who had held the role since January 2017 – and will report to Brunswick directors David Everitt and David Singer.

Earlier this year, Brunswick announced plans to spin off its fitness business and to run its five wellness brands – Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT – under an independent, standalone, publicly traded company called FitnessCo.

The company said the move would allow the new company to better focus on “driving product leadership, operational excellence and technology development to address evolving commercial fitness marketplace trends”.

Worthy is now set to run FitnessCo, when the expected spin-off takes place in early 2019.

Before joining Life Fitness in 2012, Worthy led global procurement for the UK's then largest fitness chain, Fitness First.

While with Fitness First, he also co-led the creation and launch of its budget club chain Klick Fitness.

Earlier in his career, he helped build and scale a small internet-based fitness startup and secured investment for its growth.

"We thank Jaime for his contributions to Brunswick, including leading the Fitness business amid a changing commercial fitness environment and for his work to advance the business's technology and digital strategy," said Mark Schwabero, Brunswick chair and CEO.
RELATED STORIES
  Brunswick sells Life Fitness to KPS Capital Partners for US$490m


Manufacturing conglomerate Brunswick Corporation is selling its entire fitness business to private equity firm KPS Capital Partners.
  Dallaglio RugbyWorks appoints fitness sector veteran Jason Worthy as CEO


Sports charity Dallaglio RugbyWorks has appointed Jason Worthy as its new CEO.
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Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
+ More news   

FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
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COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
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Since 1991, the International SPA Association has been recognised worldwide as the professional orga [more...]
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CATALOGUE GALLERY
 

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DIRECTORY
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Brunswick names Jason Worthy as president of fitness division ahead of spin-off
POSTED 02 Nov 2018 . BY Tom Walker
Worthy is now set to run FitnessCo, when the expected spin-off takes place in early 2019
US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life Fitness, as president of its fitness division – just months before the brand's planned spin-off.

Worthy replaces Jaime Irick – who had held the role since January 2017 – and will report to Brunswick directors David Everitt and David Singer.

Earlier this year, Brunswick announced plans to spin off its fitness business and to run its five wellness brands – Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT – under an independent, standalone, publicly traded company called FitnessCo.

The company said the move would allow the new company to better focus on “driving product leadership, operational excellence and technology development to address evolving commercial fitness marketplace trends”.

Worthy is now set to run FitnessCo, when the expected spin-off takes place in early 2019.

Before joining Life Fitness in 2012, Worthy led global procurement for the UK's then largest fitness chain, Fitness First.

While with Fitness First, he also co-led the creation and launch of its budget club chain Klick Fitness.

Earlier in his career, he helped build and scale a small internet-based fitness startup and secured investment for its growth.

"We thank Jaime for his contributions to Brunswick, including leading the Fitness business amid a changing commercial fitness environment and for his work to advance the business's technology and digital strategy," said Mark Schwabero, Brunswick chair and CEO.
RELATED STORIES
Brunswick sells Life Fitness to KPS Capital Partners for US$490m


Manufacturing conglomerate Brunswick Corporation is selling its entire fitness business to private equity firm KPS Capital Partners.
Dallaglio RugbyWorks appoints fitness sector veteran Jason Worthy as CEO


Sports charity Dallaglio RugbyWorks has appointed Jason Worthy as its new CEO.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS