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NEWS
Brunswick names Jason Worthy as president of fitness division ahead of spin-off
POSTED 02 Nov 2018 . BY Tom Walker
Worthy is now set to run FitnessCo, when the expected spin-off takes place in early 2019
US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life Fitness, as president of its fitness division – just months before the brand's planned spin-off.

Worthy replaces Jaime Irick – who had held the role since January 2017 – and will report to Brunswick directors David Everitt and David Singer.

Earlier this year, Brunswick announced plans to spin off its fitness business and to run its five wellness brands – Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT – under an independent, standalone, publicly traded company called FitnessCo.

The company said the move would allow the new company to better focus on “driving product leadership, operational excellence and technology development to address evolving commercial fitness marketplace trends”.

Worthy is now set to run FitnessCo, when the expected spin-off takes place in early 2019.

Before joining Life Fitness in 2012, Worthy led global procurement for the UK's then largest fitness chain, Fitness First.

While with Fitness First, he also co-led the creation and launch of its budget club chain Klick Fitness.

Earlier in his career, he helped build and scale a small internet-based fitness startup and secured investment for its growth.

"We thank Jaime for his contributions to Brunswick, including leading the Fitness business amid a changing commercial fitness environment and for his work to advance the business's technology and digital strategy," said Mark Schwabero, Brunswick chair and CEO.
RELATED STORIES
  Brunswick sells Life Fitness to KPS Capital Partners for US$490m


Manufacturing conglomerate Brunswick Corporation is selling its entire fitness business to private equity firm KPS Capital Partners.
  Dallaglio RugbyWorks appoints fitness sector veteran Jason Worthy as CEO


Sports charity Dallaglio RugbyWorks has appointed Jason Worthy as its new CEO.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
+ More news   

FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
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COMPANY PROFILES
Aquaform

With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
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Beautylizer brings its deep aesthetic expertise and strong R&D focus to holistic wellness, offeri [more...]
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09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
+ More diary  
 
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Brunswick names Jason Worthy as president of fitness division ahead of spin-off
POSTED 02 Nov 2018 . BY Tom Walker
Worthy is now set to run FitnessCo, when the expected spin-off takes place in early 2019
US-based manufacturing conglomerate Brunswick has named Jason Worthy, vice president of Life Fitness, as president of its fitness division – just months before the brand's planned spin-off.

Worthy replaces Jaime Irick – who had held the role since January 2017 – and will report to Brunswick directors David Everitt and David Singer.

Earlier this year, Brunswick announced plans to spin off its fitness business and to run its five wellness brands – Life Fitness, Hammer Strength, Cybex, Indoor Cycling Group and SCIFIT – under an independent, standalone, publicly traded company called FitnessCo.

The company said the move would allow the new company to better focus on “driving product leadership, operational excellence and technology development to address evolving commercial fitness marketplace trends”.

Worthy is now set to run FitnessCo, when the expected spin-off takes place in early 2019.

Before joining Life Fitness in 2012, Worthy led global procurement for the UK's then largest fitness chain, Fitness First.

While with Fitness First, he also co-led the creation and launch of its budget club chain Klick Fitness.

Earlier in his career, he helped build and scale a small internet-based fitness startup and secured investment for its growth.

"We thank Jaime for his contributions to Brunswick, including leading the Fitness business amid a changing commercial fitness environment and for his work to advance the business's technology and digital strategy," said Mark Schwabero, Brunswick chair and CEO.
RELATED STORIES
Brunswick sells Life Fitness to KPS Capital Partners for US$490m


Manufacturing conglomerate Brunswick Corporation is selling its entire fitness business to private equity firm KPS Capital Partners.
Dallaglio RugbyWorks appoints fitness sector veteran Jason Worthy as CEO


Sports charity Dallaglio RugbyWorks has appointed Jason Worthy as its new CEO.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
Rosewood Le Guanahani St Barth offers ocean-themed yoga for Global Wellness Day
Rosewood Le Guanahani St Barth, on the northeast coast of Saint Barthélemy in the French West Indies, is offering a programme of ocean-inspired yoga classes between 8-14 June to celebrate Global Wellness Day (GWD).
Butterfly sanctuary to host hot yoga during retreat at Jersey Zoo for Hotel de France
Hotel de France, located on the British Isle of Jersey, has created a wellness retreat package that includes a hot yoga session that will take place in Jersey Zoo’s butterfly sanctuary.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
21-23 Jun 2026

Spa Life International (UK)

Midlands (Venue TBA), Liphook, United Kingdom
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS