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Gold company profile | Life Fitness/Hammer Strength
PRESS RELEASE

Atmos: a new cardio series built for hospitality

14 Apr 2026
Life Fitness/ Hammer Strength have launched the new Atmos cardio series globally / Life Fitness/ Hammer Strength

Life Fitness / Hammer Strength have announced the global launch of their new Atmos cardio series, purpose-built for select-service hotels and residential fitness spaces. Designed for properties where space is limited and equipment needs to perform day after day, Atmos delivers trusted cardio performance that fits naturally into the guest and resident experience—backed by the brand reliability owners count on. 

The Atmos series includes a treadmill, elliptical, upright bike, and recumbent bike. Each piece is engineered for a consistent, intuitive experience and a right-sized footprint for hotel gyms, apartment communities, condominium complexes and other residential developments. The series helps property teams maximize usable space while giving guests and residents the familiar feel they expect from Life Fitness. 

Built to Life Fitness standards for quality and reliability, Atmos delivers long-term value in specialized fitness centers. A clean, contemporary design helps the equipment blend into a space, supporting brand standards and creating a more inviting atmosphere for guests and residents. Properties can tailor the experience with two console options: the SL LED for simple, get-on-and-go workouts, or the SE4 16-inch touchscreen for connected, immersive experiences. 

“Whether guests are staying for one night or residents are moving in for years, they expect fitness to be easy to access and easy to use,” said Jim Pisani, CEO, Life Fitness / Hammer Strength. “Atmos brings our legacy of commercial performance into the hospitality and residential spaces where people live, stay, and work. Operators can deliver an experience guests and residents recognize, and owners can invest with confidence in a brand that’s earned trust for decades.” 

“Hospitality and residential environments have specific constraints and requirements — from space and budget to straightforward operation, maintenance expectations and brand guidelines,” said Dan Wille, Chief Product Officer, Life Fitness / Hammer Strength. “With Atmos, we focused on what matters most in these settings: essential cardio performance that fits the space, holds up over time, and is designed for easier ownership — so properties can maximize uptime and keep guests and residents moving.” 

To learn more about Atmos and request information, click HERE.

 

 

Atmos™ is a trademark



More press releases and updates from Life Fitness/Hammer Strength:
Health club operators across Europe are under pressure to do more with less - retain members longer, maximize floor space, and deliver experiences that justify every square meter.
Life Fitness / Hammer Strength officially unveiled the Nieto-Jones Innovation Center, a centre of excellence for product development and performance.
Life Fitness/Hammer Strength has been a long-time partner of choice for Hyatt Regency Chicago, supporting its fitness facility for more than 15 years.
EGYM, the global fitness technology and corporate health innovation leader, and Life Fitness, the global leader in commercial fitness equipment, are thrilled to announce the expansion of their strategic partnership, further elevating the cardio workout experience.
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
Life Fitness/Hammer Strength: news from spabusiness.com
Health club operators across Europe are under pressure to do more with less - retain members longer, maximize floor space, and deliver experiences that justify every square meter.
Life Fitness / Hammer Strength has officially unveiled the Nieto-Jones Innovation Center in Illinois, which will be a centre of excellence for product development and performance.
Life Fitness/Hammer Strength: featured in Spa Business magazine
Strength: Strong moves
The world of strength training is evolving at a rapid pace, driven by robust consumer demand. Juile Cramer speaks to suppliers about their latest launches
Specifier: Show of strength
With the popularity of strength and resistance training driving change on the gym floor, Julie Cramer asks suppliers what innovations they’re bringing to market
Strength training: Access all areas
We talk to strength suppliers about making the gym floor accessible and enjoyable for all
Innovation: Powering ahead
Indoor bikes may remain stationary, but the discipline is in constant motion. Innovators tell Steph Eaves how they’re keeping pace with the latest trends
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
Life Fitness/Hammer Strength
Tel: +44 (0)1353 666017

Address: 109A Lancaster Way Business Park, Ely, CB6 3NX, United Kingdom
Craig Cocking, UK managing director / global digital experience director
 
Life Fitness/Hammer Strength video gallery:
Who's who
Craig Cocking, UK managing director / global digital experience director
Adam Upton, UK sales director, regional accounts
Fiona Bibby, UK business development manager, hospitality
Top clients
Our partners span across many different sectors including Hospitality, Multi-Unit Housing, Health Clubs, Independent Gyms, and Education. We also help individuals create premium home gyms.

We work alongside global partners such as Gold’s Gym, Snap Fitness, Anytime Fitness, Hyatt, Hilton and Mariott, to name a few. We pride ourselves in partnering with global brands as well as local independent gyms.
Plans for the next 12 months
We will continue to put our customers at the forefront of our business, evolving and adapting to support a fitness market that is returning to growth.
We will do this through innovative digital technologies, inspiring workout spaces and thoughtful co-creation to continuously improve the exerciser experience. Engaging exerciser experiences can lead to increased acquisition, enhanced retention and ongoing satisfaction, a winning combination for our customers.
Testimonial
“For the past 5 years we have been working with Life Fitness, and the relationship and the trust we’ve built is second to none. For us, building a partnership and a collaboration is building a friendship. We don’t see having a supplier as a transaction but a long-lasting relationship for the future to come.”


– Robbie Leung, director of wellbeing, Pan Pacific London
Testimonial
“We wanted to work with a company that was going to take our needs and our goals really seriously, and we really felt like Life Fitness / Hammer Strength were the right people to do that.”

– Georgina Tyson, director of leisure & spa, Foxhills Country Club
 
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Gold company profile | Life Fitness/Hammer Strength
PRESS RELEASE

Atmos: a new cardio series built for hospitality

14 Apr 2026
Life Fitness/ Hammer Strength have launched the new Atmos cardio series globally / Life Fitness/ Hammer Strength

Life Fitness / Hammer Strength have announced the global launch of their new Atmos cardio series, purpose-built for select-service hotels and residential fitness spaces. Designed for properties where space is limited and equipment needs to perform day after day, Atmos delivers trusted cardio performance that fits naturally into the guest and resident experience—backed by the brand reliability owners count on. 

The Atmos series includes a treadmill, elliptical, upright bike, and recumbent bike. Each piece is engineered for a consistent, intuitive experience and a right-sized footprint for hotel gyms, apartment communities, condominium complexes and other residential developments. The series helps property teams maximize usable space while giving guests and residents the familiar feel they expect from Life Fitness. 

Built to Life Fitness standards for quality and reliability, Atmos delivers long-term value in specialized fitness centers. A clean, contemporary design helps the equipment blend into a space, supporting brand standards and creating a more inviting atmosphere for guests and residents. Properties can tailor the experience with two console options: the SL LED for simple, get-on-and-go workouts, or the SE4 16-inch touchscreen for connected, immersive experiences. 

“Whether guests are staying for one night or residents are moving in for years, they expect fitness to be easy to access and easy to use,” said Jim Pisani, CEO, Life Fitness / Hammer Strength. “Atmos brings our legacy of commercial performance into the hospitality and residential spaces where people live, stay, and work. Operators can deliver an experience guests and residents recognize, and owners can invest with confidence in a brand that’s earned trust for decades.” 

“Hospitality and residential environments have specific constraints and requirements — from space and budget to straightforward operation, maintenance expectations and brand guidelines,” said Dan Wille, Chief Product Officer, Life Fitness / Hammer Strength. “With Atmos, we focused on what matters most in these settings: essential cardio performance that fits the space, holds up over time, and is designed for easier ownership — so properties can maximize uptime and keep guests and residents moving.” 

To learn more about Atmos and request information, click HERE.

 

 

Atmos™ is a trademark



More press releases and updates from Life Fitness/Hammer Strength:
Health club operators across Europe are under pressure to do more with less - retain members longer, maximize floor space, and deliver experiences that justify every square meter.
Life Fitness / Hammer Strength officially unveiled the Nieto-Jones Innovation Center, a centre of excellence for product development and performance.
Life Fitness/Hammer Strength has been a long-time partner of choice for Hyatt Regency Chicago, supporting its fitness facility for more than 15 years.
EGYM, the global fitness technology and corporate health innovation leader, and Life Fitness, the global leader in commercial fitness equipment, are thrilled to announce the expansion of their strategic partnership, further elevating the cardio workout experience.
Crunch Fitness, a leading high-value, low-price gym known for its no judgments, inclusive experience, has selected Life Fitness as a preferred supplier for its U.S. locations.
Life Fitness/Hammer Strength: news from spabusiness.com
Health club operators across Europe are under pressure to do more with less - retain members longer, maximize floor space, and deliver experiences that justify every square meter.
Life Fitness / Hammer Strength has officially unveiled the Nieto-Jones Innovation Center in Illinois, which will be a centre of excellence for product development and performance.
Life Fitness/Hammer Strength: featured in Spa Business magazine
Strength: Strong moves
The world of strength training is evolving at a rapid pace, driven by robust consumer demand. Juile Cramer speaks to suppliers about their latest launches
Specifier: Show of strength
With the popularity of strength and resistance training driving change on the gym floor, Julie Cramer asks suppliers what innovations they’re bringing to market
Strength training: Access all areas
We talk to strength suppliers about making the gym floor accessible and enjoyable for all
Innovation: Powering ahead
Indoor bikes may remain stationary, but the discipline is in constant motion. Innovators tell Steph Eaves how they’re keeping pace with the latest trends
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
Life Fitness/Hammer Strength
Tel: +44 (0)1353 666017

Address: 109A Lancaster Way Business Park, Ely, CB6 3NX, United Kingdom
Craig Cocking, UK managing director / global digital experience director
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS