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NEWS
Irick to lead Brunswick’s burgeoning fitness arm
POSTED 30 Jan 2017 . BY Tom Walker
Jaime Irick has taken over Brunswick's fitness operations with 'immediate effect'
Brunswick Corporation has appointed Jaime Irick as president of the Fitness Division.

Irick will succeed Christopher Clawson, president of Life Fitness, who is leaving the company. Irick has taken up his new role “with immediate effect” and will report directly to Brunswick CEO Mark Schwabero.

He joins Brunswick following 14 years at General Electric (GE), where he most recently was chief commercial officer for Current, Powered by GE.

During his stint at GE, he worked across several business units anIrick to lead Brunswick’s burgeoning fitness armd served in a variety of roles of increasing responsibility, including corporate strategy and sales.

Graduating from the United States Military Academy at West Point, Irick is a qualified Airborne Ranger. He earned his MBA from Harvard Business School.

“Representing roughly 20 percent of Brunswick’s sales with leading products and brands in the global commercial fitness market, our fitness segment has grown in importance both within the company and the fitness industry,” Brunswick CEO Mark Schwabero said.

Brunswick has completed a number of high-profile acquisitions of fitness brands over the past 12 months – including Germany-based Indoor Cycling Group, equipment supplier Cybex International and active ageing specialist Scifit.
RELATED STORIES
  Life Fitness adds Indoor Cycling Group to brand portfolio


US-based Brunswick Corporation – the parent company of fitness equipment supplier Life Fitness – has acquired Germany-based Indoor Cycling Group (ICG) for an undisclosed sum.
  Life Fitness owner buys Cybex for US$195m


Brunswick Corporation has announced that it has acquired fitness supplier Cybex International for US$195m (€179m, £138m), with Cybex to join its Life Fitness Division portfolio of brands.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
+ More news   

FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
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COMPANY PROFILES
Phytomer

Founded in Brittany, France, in 1972 by Jean Gédouin, Phytomer is a family-owned company now in its [more...]
Trybe

Trybe was founded back in 2020, and the past five years has seen Trybe become the fastest growing al [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
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©Cybertrek 2026
Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Irick to lead Brunswick’s burgeoning fitness arm
POSTED 30 Jan 2017 . BY Tom Walker
Jaime Irick has taken over Brunswick's fitness operations with 'immediate effect'
Brunswick Corporation has appointed Jaime Irick as president of the Fitness Division.

Irick will succeed Christopher Clawson, president of Life Fitness, who is leaving the company. Irick has taken up his new role “with immediate effect” and will report directly to Brunswick CEO Mark Schwabero.

He joins Brunswick following 14 years at General Electric (GE), where he most recently was chief commercial officer for Current, Powered by GE.

During his stint at GE, he worked across several business units anIrick to lead Brunswick’s burgeoning fitness armd served in a variety of roles of increasing responsibility, including corporate strategy and sales.

Graduating from the United States Military Academy at West Point, Irick is a qualified Airborne Ranger. He earned his MBA from Harvard Business School.

“Representing roughly 20 percent of Brunswick’s sales with leading products and brands in the global commercial fitness market, our fitness segment has grown in importance both within the company and the fitness industry,” Brunswick CEO Mark Schwabero said.

Brunswick has completed a number of high-profile acquisitions of fitness brands over the past 12 months – including Germany-based Indoor Cycling Group, equipment supplier Cybex International and active ageing specialist Scifit.
RELATED STORIES
Life Fitness adds Indoor Cycling Group to brand portfolio


US-based Brunswick Corporation – the parent company of fitness equipment supplier Life Fitness – has acquired Germany-based Indoor Cycling Group (ICG) for an undisclosed sum.
Life Fitness owner buys Cybex for US$195m


Brunswick Corporation has announced that it has acquired fitness supplier Cybex International for US$195m (€179m, £138m), with Cybex to join its Life Fitness Division portfolio of brands.
MORE NEWS
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
Gran Hotel Taoro opens Sandára Wellness Centre
Gran Hotel Taoro in northern Tenerife, Spain, has completed the final phase of its three-year renovation with the debut of its Sandára Wellness Centre.
+ More news   
 
FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Phytomer

Founded in Brittany, France, in 1972 by Jean Gédouin, Phytomer is a family-owned company now in its [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS