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Gold company profile
Trybe
Designed for the industry, by the industry, Trybe's system integrates seamlessly with your existing software leading to greater efficiency for your team and a greater experience for your guests.
Find out more about Trybe here...
Trybe: News and press releases
22 Apr 2026
Operational booking software company Trybe has appointed hospitality technology specialist
Erica Martin as sales director for North America.
15 Jan 2026
Spa and leisure management software company Trybe has secured a US$30 million (€26.9
million, £21.6 million) investment from Five Elms Capital, a growth investor in software
businesses.
07 Jan 2026
Software company Trybe has integrated with restaurant booking and table management platform
TablePath for streamlined dining, spa, leisure and hotel stays.
01 Dec 2025
Hospitality industry software company Trybe has launched a self-service check-in kiosk and
wearable wristband technology for streamlined reservation verification and cashless payments
throughout the guest journey.
19 Sep 2025
Sal Capizzi has been appointed senior vice president of growth and marketing at Trybe, where
he will be in charge of expanding the brand internationally and
building its position as a leader in hospitality and technology for the spa and wellness
sector.
21 Aug 2025
Spa and leisure booking platform Trybe has integrated its service with direct booking
platform Revinate to help hospitality clients understand the guest decision-making process
and generate revenue.
04 Jun 2024
North Wales’ four-star The Quay Hotel & Spa in the Deganwy Marina in Conwy has invested £1
million (€1.2 million, US$1.3 million) refreshing its 580sq m destination spa with new wellness
facilities.
Trybe: featured in our publications
Spa Business 2024 issue 4
From catastrophic weather-related events, fuelled by climate change,
to political unrest or public safety scares – how can software
systems help spas navigate extenuating circumstances?
Spa Business 2024 issue 2
New research shows that up to a third
of spa-goers now hold some form of spa
membership. How can software systems
help support this growing trend?
Spa Business 2023 issue 4
How are spa software suppliers embracing AI? And what are
the benefits for operators? Katie Barnes takes a closer look
Spa Business 2023 issue 2
Spa software suppliers tell us what significant
booking trends they’ve noticed in the last 12 months
Spa Business 2023 issue 1
An increasing number of spas use apps to connect with customers, employees and run their businesses. How are software companies helping with this?
About Trybe
all-in-one business management software / Trybe
Next generation bookings & business management software / Trybe
About us
Trybe was founded back in 2020, and the past five years has seen Trybe become the fastest growing all in one cloud-native software helping hoteliers manage their spas, leisure facilities, and activities.
Spa, leisure, and hospitality management has a history of being complicated, Trybe simplifies the complex.
Designed for the industry, by the industry, our system integrates seamlessly with your existing software leading to greater efficiency for your team and a greater experience for your guests.
Main products and services
Trybe’s all-in-one business management software is purpose-built for properties with complex needs, helping spa, wellness, and activity-led destinations achieve what was once out of reach. Whether it's booking spa treatments, accessing health club facilities, or planning multi-day packages and group activities, guests can now make reservations at their convenience—anytime, anywhere. Everything is managed through one seamless platform.
The software supports every touchpoint of the guest journey and the operational process behind it. With capabilities like online bookings, dynamic package creation, rota and membership management, digital intake forms, inventory and retail sales, online payments, promo code functionality, voucher redemption, and comprehensive reporting, Trybe simplifies the complex. In fact, 92% of all bookings made through the platform are package bookings, proving its strength in delivering tailored guest experiences.
Guests enjoy an intuitive, frictionless booking experience that makes reserving an overnight stay, spa day, spa treatment, dining, and activities effortless. It removes the frustrations of juggling multiple systems or disconnected processes and replaces them with a single, smooth journey.
Behind the scenes, your team gains access to a user-friendly, real-time solution that streamlines daily operations. Live calendars, automated communications, and instant access to reports and analytics mean less time spent on admin and outdated tech, and more time delivering outstanding service. Trybe not only enhances efficiency but transforms the way your business operates—for your team and your guests.
USPs
Trybe stands apart from legacy software because it’s cloud-native—meaning your team can access it anytime, from any device, anywhere. The platform is always live, allowing your property to take online bookings 24/7 with no downtime. Software updates are automatic and instant, ensuring your team is always working with the latest version.
Our pricing is as modern as our platform. Whether your team is large or small, there’s a single annual fee with no limits on users or devices. There are no hidden costs, training and support are fully included in your subscription. And while you work hard to drive direct bookings, Trybe supports that mission by taking zero commission on any booking, whether it’s a spa day, a one-off treatment, or recurring membership payments.
When it comes to support, Trybe has you covered. From day one and throughout your partnership, Trybe's dedicated customer experience team is here to help. You will also have access to hundreds of detailed guides covering all of Trybe’s features. Need assistance outside standard hours? Trybe also offers weekend support to keep your operations running smoothly.
case study: Award-winning Carden Park Spa sees surge in revenue after adopting Trybe
Set on a 1,000-acre estate, Carden Park is a true haven of escapism. Its award-winning spa invites guests to unwind with immersive wellness experiences, from thermal suites and panoramic saunas to outdoor vitality pools, all designed to connect with nature. But behind the serene atmosphere, the spa faced complex operational challenges that demanded a more advanced solution.
Challenges The Spa at Carden Park faced prior to working with Trybe.
Before partnering with Trybe, The Spa at Carden Park struggled with an outdated system that couldn’t keep up with its high volume of bookings, retail sales, team scheduling, and real-time reporting needs. The team needed a user-friendly platform with robust capabilities—one that could handle everything from inventory management to seamless online booking, while integrating with their existing PMS, Opera.
How Trybe has helped The Spa at Carden Park.
Since adopting Trybe, the spa has seen a staggering 991% increase in bookings and a 1500% surge in revenue over a 12-month period. The intuitive platform has transformed operations for both staff and guests. Real-time team rotas, dynamic packaging, mobile-first design, and an automated booking system have made a significant impact.
“The success we’ve had with Trybe over the past twelve months has been incredible; our bookings have dramatically increased and our revenue has increased by fifteen-fold.” - Andrea Green, commercial director, The Spa at Carden Park.
As a result, call statistics to their reservations team have dramatically decreased, which Carden Park attributes to the user-friendly nature of the booking engine, its mobile-friendly design, and the availability of automated, dynamic packages.
“Adopting the Trybe system has increased Carden Park’s website revenue and it’s revolutionised the way in which we manage our inventory controls. It is modern, efficient, easy to use and – most importantly – improves the overall customer experience.” - Emma Pridding, spa director, The Spa at Carden Park
case study: Award-winning Carden Park Spa sees surge in revenue after adopting Trybe
Trybe booking engine Credit: Carden Park/Trybe
Set on a 1,000-acre estate, Carden Park is a true haven of escapism. Its award-winning spa invites guests to unwind with immersive wellness experiences, from thermal suites and panoramic saunas to outdoor vitality pools, all designed to connect with nature. But behind the serene atmosphere, the spa faced complex operational challenges that demanded a more advanced solution.
Challenges The Spa at Carden Park faced prior to working with Trybe.
Before partnering with Trybe, The Spa at Carden Park struggled with an outdated system that couldn’t keep up with its high volume of bookings, retail sales, team scheduling, and real-time reporting needs. The team needed a user-friendly platform with robust capabilities—one that could handle everything from inventory management to seamless online booking, while integrating with their existing PMS, Opera.
How Trybe has helped The Spa at Carden Park.
Since adopting Trybe, the spa has seen a staggering 991% increase in bookings and a 1500% surge in revenue over a 12-month period. The intuitive platform has transformed operations for both staff and guests. Real-time team rotas, dynamic packaging, mobile-first design, and an automated booking system have made a significant impact.
“The success we’ve had with Trybe over the past twelve months has been incredible; our bookings have dramatically increased and our revenue has increased by fifteen-fold.” - Andrea Green, commercial director, The Spa at Carden Park.
As a result, call statistics to their reservations team have dramatically decreased, which Carden Park attributes to the user-friendly nature of the booking engine, its mobile-friendly design, and the availability of automated, dynamic packages.
“Adopting the Trybe system has increased Carden Park’s website revenue and it’s revolutionised the way in which we manage our inventory controls. It is modern, efficient, easy to use and – most importantly – improves the overall customer experience.” - Emma Pridding, spa director, The Spa at Carden Park
Plans for the next 12 months
Trybe is launching innovative features this year, including new integrations and market expansions.
A key highlight is contactless check-in, enabled by a wristband that seamlessly supports the guest’s journey throughout the property, including access and payments.
Testimonial
“Trybe is easy to set up, intuitive to use, and boosts spa team efficiency. Online bookings with pre-payments reduce admin and let teams focus on guests. Regular feature updates keep the platform fresh and aligned with evolving industry needs, both operationally and technologically.”
– Tom Young, global IT assistant director – hotel applications, The Dorchester Collection
“Adopting Trybe has transformed our operations—boosting website revenue, streamlining inventory control, and enhancing the guest experience. The system is modern, efficient, and easy to use. Over the past 12 months, bookings have soared and revenue has increased fifteen-fold. It’s been a game-changing partnership for our business.”
– Emma Pridding, spa director, Carden Park
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