Ricky Daniels, co-founder / Trybe
Backed by $30M Series A, the leading spa, leisure and activity operational platform celebrates global growth with the launch of Trybe Overnights and Kiosk & Wearable Payments, alongside new landmark partnerships with Belmond, Minor Hotels and Champneys.
Trybe, the leading spa, leisure, and activity management platform for hospitality operators, has reached a major milestone: 400 properties now partner with Trybe to power their operations, guest experience, and commercial performance.
The announcement marks a defining moment in Trybe's trajectory. Following its $30 million Series A investment from Five Elms Capital in January 2026, the company has moved rapidly, expanding its product suite, deepening its integration ecosystem, and accelerating its presence across the UK, Europe, and North America. Among the operators who have contributed to this milestone are iconic wellness destinations The Dorchester Collection, Belmond, Discovery Land Company, and Champneys.
A platform built for the modern guest journey
Today's guests expect more than a room. They want experiences, seamlessly booked, personalised, and woven into every stage of their stay. Trybe's growth to 400 properties reflects a broader shift: spa, leisure, and wellness are no longer amenities. They are core commercial assets.
"Reaching 400 properties is something we're genuinely proud of, but it's what those 400 properties represent that matters most," said Ricky Daniels, co-founder of Trybe. "These are forward-thinking operators who understand that the guest experience doesn't start and end on-site, and who need technology that can match that ambition. The milestone reflects their trust in us, and it drives us to keep building."
New features
Alongside this growth milestone, Trybe is highlighting two significant recent product launches that will further extend how operators can deliver and monetise the guest experience.
Trybe Overnights enables operators to seamlessly package inclusive overnight stays alongside treatments, activities, and dining, turning wellness visits into full multi-day experiences. Operators can now manage room-spa-and food packages from a single platform, with real-time availability, automated guest communications, and integrated payment processing. The result is a more compelling offer for guests, and a higher average transaction value for operators.
Trybe’s Kiosk & Wearable Payments Solution brings a new dimension to on-site guest experience. Guests can check in, browse services, and make purchases independently through self-service kiosks or via wearable payment devices, removing friction at the point of experience and allowing front-of-house teams to focus on what they do best: delivering exceptional hospitality.
"These features reflect where hospitality is going," said Steve Porter, Trybe co-founder, "Guests want control over their experience. They want to move fluidly through a property, book a treatment, grab lunch, buy a product, all through their wristband, without unnecessary friction. And operators want every touchpoint to generate revenue intelligently. Trybe Overnights and our kiosk capability bring those two things together."
A growing integration ecosystem
At 400 properties, Trybe's open integration ecosystem is one of its most strategically significant assets. The platform connects with the tools hospitality operators already use, and increasingly, with the systems that define how hotels and resorts operate at a group level.
Recent integrations include partnerships with Sevenrooms, Stayntouch, VIPS PMS, Infor, Oracle, Revinate, Ireckonu, HiJiffy, Bookboost, Profitroom, TablePath, and ResDiary, a network of best-in-breed systems spanning property management, CRM, guest messaging, and dining.
For multi-property operators and hotel groups, this means Trybe doesn't sit apart from the core tech stack, it connects into it, enabling unified guest profiles, seamless charge routing between room and spa, and a complete picture of guest behaviour across every touchpoint.
"The value of Trybe isn't just what it does on its own," added Ricky Daniels. "It's what happens when it works alongside the other systems an operator already relies on. Our integration partners are central to that, and we'll continue to expand that ecosystem significantly. We’re excited to bring Trybe to more properties across the region."
