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History of bathhouse culture explored and celebrated at London exhibition Soak, Steam, Dream
POSTED 01 Sep 2016 . BY Kim Megson
The Gothenburg Public Sauna by Raumlabor, which is made from recycled materials, will feature in the exhibition Credit: Raumlabor
With the arrival of the private bathroom and a more clinical approach to sanitation and wellbeing, we have lost this leisurely sense of the bathhouse as a place not just for wellbeing and relaxation but also a place for social exchange and community life
– Exhibition curator Jane Withers
A new London exhibition is set to explore communal bathing culture through the work of contemporary architects and designers.

The immersive show – called Soak, Steam, Dream and organised as part of the 2016 London Design Festival – uses photography, film and archive objects to showcase international bathhouse projects by designers as varied as Peter Zumthor, Kengo Kuma and H3T architekti.

Each project has been chosen for its role in re-imagining the bathhouse as a social space in the 21st century, particularly in an era of water shortages. The aim is “to revalue and reconnect to water and use it more responsively and responsibly.”

The show will also compare today’s western spas, described by organisers as “invariably a place of privilege and luxury,” with the bathhouse, “which has more inclusive roots.” A particular focus will be placed on how the reduction of living spaces and changes in the built environment are shifting boundaries between public and private bathhouses.

Exhibition curator Jane Withers said: "There has been an extraordinarily rich architecture and culture associated with communal bathing since ancient times. With the arrival of the private bathroom and a more clinical approach to sanitation and wellbeing, we have lost this leisurely sense of the bathhouse as a place not just for wellbeing and relaxation but also a place for social exchange and community life.

“Gone too is the sensorial dimension of an architecture of stillness and reflection, designed to be seen floating, or through a veil of steam. Soak, Steam, Dream aims to reveal a new emerging bathing culture."

As implied by the exhibition’s title, it will be separated into three themes, as follows:

Soak will trace the tradition of bathing in hot springs from the Greek and Roman Baths to the Japanese onsen and European spa towns. Zumthor’s public baths for Vals and Kuma’s coastal Japanese zen onsen will be featured.

Steam will reveal a variety of different approaches to the sauna, including the Gothenburg Public Sauna by Raumlabor, made from recycled materials and conceived to revive its neighbourhood; Avanto Architects’ very public Löyly sauna for Helsinki; and the mobile ‘pop-up’ saunas by H3T, which have been suspended from bridges and placed in the middle of lakes.

Dream will reference bathing traditions from around the world, such as Sinan’s Ottoman hammams, and compare them with new trends in bathhouse architecture.

The exhibition has been designed by London studio Kellenberger-White, who have transformed the Zaha Hadid-designed Roca London Gallery into “an animistic bathing grotto” by drawing on natural and ad hoc materials such as clay, wood and charcoal.

Soak, Steam, Dream will be open from 16 September 2016 to 28 January 2017.
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  German design duo transform Swiss ski lift gondolas into lightweight mobile saunas


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From rusty walls to floating designs, we round-up some great-looking projects in the world of sauna bathing
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
History of bathhouse culture explored and celebrated at London exhibition Soak, Steam, Dream
POSTED 01 Sep 2016 . BY Kim Megson
The Gothenburg Public Sauna by Raumlabor, which is made from recycled materials, will feature in the exhibition Credit: Raumlabor
With the arrival of the private bathroom and a more clinical approach to sanitation and wellbeing, we have lost this leisurely sense of the bathhouse as a place not just for wellbeing and relaxation but also a place for social exchange and community life
– Exhibition curator Jane Withers
A new London exhibition is set to explore communal bathing culture through the work of contemporary architects and designers.

The immersive show – called Soak, Steam, Dream and organised as part of the 2016 London Design Festival – uses photography, film and archive objects to showcase international bathhouse projects by designers as varied as Peter Zumthor, Kengo Kuma and H3T architekti.

Each project has been chosen for its role in re-imagining the bathhouse as a social space in the 21st century, particularly in an era of water shortages. The aim is “to revalue and reconnect to water and use it more responsively and responsibly.”

The show will also compare today’s western spas, described by organisers as “invariably a place of privilege and luxury,” with the bathhouse, “which has more inclusive roots.” A particular focus will be placed on how the reduction of living spaces and changes in the built environment are shifting boundaries between public and private bathhouses.

Exhibition curator Jane Withers said: "There has been an extraordinarily rich architecture and culture associated with communal bathing since ancient times. With the arrival of the private bathroom and a more clinical approach to sanitation and wellbeing, we have lost this leisurely sense of the bathhouse as a place not just for wellbeing and relaxation but also a place for social exchange and community life.

“Gone too is the sensorial dimension of an architecture of stillness and reflection, designed to be seen floating, or through a veil of steam. Soak, Steam, Dream aims to reveal a new emerging bathing culture."

As implied by the exhibition’s title, it will be separated into three themes, as follows:

Soak will trace the tradition of bathing in hot springs from the Greek and Roman Baths to the Japanese onsen and European spa towns. Zumthor’s public baths for Vals and Kuma’s coastal Japanese zen onsen will be featured.

Steam will reveal a variety of different approaches to the sauna, including the Gothenburg Public Sauna by Raumlabor, made from recycled materials and conceived to revive its neighbourhood; Avanto Architects’ very public Löyly sauna for Helsinki; and the mobile ‘pop-up’ saunas by H3T, which have been suspended from bridges and placed in the middle of lakes.

Dream will reference bathing traditions from around the world, such as Sinan’s Ottoman hammams, and compare them with new trends in bathhouse architecture.

The exhibition has been designed by London studio Kellenberger-White, who have transformed the Zaha Hadid-designed Roca London Gallery into “an animistic bathing grotto” by drawing on natural and ad hoc materials such as clay, wood and charcoal.

Soak, Steam, Dream will be open from 16 September 2016 to 28 January 2017.
RELATED STORIES
Apple-themed sauna and wellness centre opens in Italy's Passiria Valley


Italian collective the Network of Architecture (noa*) have completed their apple-inspired spa and wellness centre for a boutique hotel in Italy’s Passiria Valley.
Public sauna opens as a timber-clad 'coastal park' on Helsinki waterfront


Finnish architects Avanto Architects have designed a public sauna that doubles as an outdoor auditorium for marine sports in Helsinki.
German design duo transform Swiss ski lift gondolas into lightweight mobile saunas


German designers Toni Egger and Felix Tarantik are creating mobile saunas inside the aluminium shells of Swiss ski lift gondolas.
FEATURE: Design: Hot stuff


From rusty walls to floating designs, we round-up some great-looking projects in the world of sauna bathing
MORE NEWS
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
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Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
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Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]

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The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Living Earth Crafts

For over 50 years, LEC has been manufacturing award-winning spa equipment for the world’s finest spas [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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