Latest
issue
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
History of bathhouse culture explored and celebrated at London exhibition Soak, Steam, Dream
POSTED 01 Sep 2016 . BY Kim Megson
The Gothenburg Public Sauna by Raumlabor, which is made from recycled materials, will feature in the exhibition Credit: Raumlabor
With the arrival of the private bathroom and a more clinical approach to sanitation and wellbeing, we have lost this leisurely sense of the bathhouse as a place not just for wellbeing and relaxation but also a place for social exchange and community life
– Exhibition curator Jane Withers
A new London exhibition is set to explore communal bathing culture through the work of contemporary architects and designers.

The immersive show – called Soak, Steam, Dream and organised as part of the 2016 London Design Festival – uses photography, film and archive objects to showcase international bathhouse projects by designers as varied as Peter Zumthor, Kengo Kuma and H3T architekti.

Each project has been chosen for its role in re-imagining the bathhouse as a social space in the 21st century, particularly in an era of water shortages. The aim is “to revalue and reconnect to water and use it more responsively and responsibly.”

The show will also compare today’s western spas, described by organisers as “invariably a place of privilege and luxury,” with the bathhouse, “which has more inclusive roots.” A particular focus will be placed on how the reduction of living spaces and changes in the built environment are shifting boundaries between public and private bathhouses.

Exhibition curator Jane Withers said: "There has been an extraordinarily rich architecture and culture associated with communal bathing since ancient times. With the arrival of the private bathroom and a more clinical approach to sanitation and wellbeing, we have lost this leisurely sense of the bathhouse as a place not just for wellbeing and relaxation but also a place for social exchange and community life.

“Gone too is the sensorial dimension of an architecture of stillness and reflection, designed to be seen floating, or through a veil of steam. Soak, Steam, Dream aims to reveal a new emerging bathing culture."

As implied by the exhibition’s title, it will be separated into three themes, as follows:

Soak will trace the tradition of bathing in hot springs from the Greek and Roman Baths to the Japanese onsen and European spa towns. Zumthor’s public baths for Vals and Kuma’s coastal Japanese zen onsen will be featured.

Steam will reveal a variety of different approaches to the sauna, including the Gothenburg Public Sauna by Raumlabor, made from recycled materials and conceived to revive its neighbourhood; Avanto Architects’ very public Löyly sauna for Helsinki; and the mobile ‘pop-up’ saunas by H3T, which have been suspended from bridges and placed in the middle of lakes.

Dream will reference bathing traditions from around the world, such as Sinan’s Ottoman hammams, and compare them with new trends in bathhouse architecture.

The exhibition has been designed by London studio Kellenberger-White, who have transformed the Zaha Hadid-designed Roca London Gallery into “an animistic bathing grotto” by drawing on natural and ad hoc materials such as clay, wood and charcoal.

Soak, Steam, Dream will be open from 16 September 2016 to 28 January 2017.
RELATED STORIES
  Apple-themed sauna and wellness centre opens in Italy's Passiria Valley


Italian collective the Network of Architecture (noa*) have completed their apple-inspired spa and wellness centre for a boutique hotel in Italy’s Passiria Valley.
  Public sauna opens as a timber-clad 'coastal park' on Helsinki waterfront


Finnish architects Avanto Architects have designed a public sauna that doubles as an outdoor auditorium for marine sports in Helsinki.
  German design duo transform Swiss ski lift gondolas into lightweight mobile saunas


German designers Toni Egger and Felix Tarantik are creating mobile saunas inside the aluminium shells of Swiss ski lift gondolas.
  FEATURE: Design: Hot stuff


From rusty walls to floating designs, we round-up some great-looking projects in the world of sauna bathing
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
+ More news   

FEATURED SUPPLIERS

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Aquaform is designing water as an experience
In the world of spa design, reducing water to a functional component misses the point. [more...]
+ More featured suppliers  
COMPANY PROFILES
Power Plate

Power Plate is owned, manufactured and distributed by Northbrook, Ill.-based Performance Health Syst [more...]
Aromatherapy Associates

Aromatherapy Associates is a world-leading British wellness brand, harnessing the power of essential [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
History of bathhouse culture explored and celebrated at London exhibition Soak, Steam, Dream
POSTED 01 Sep 2016 . BY Kim Megson
The Gothenburg Public Sauna by Raumlabor, which is made from recycled materials, will feature in the exhibition Credit: Raumlabor
With the arrival of the private bathroom and a more clinical approach to sanitation and wellbeing, we have lost this leisurely sense of the bathhouse as a place not just for wellbeing and relaxation but also a place for social exchange and community life
– Exhibition curator Jane Withers
A new London exhibition is set to explore communal bathing culture through the work of contemporary architects and designers.

The immersive show – called Soak, Steam, Dream and organised as part of the 2016 London Design Festival – uses photography, film and archive objects to showcase international bathhouse projects by designers as varied as Peter Zumthor, Kengo Kuma and H3T architekti.

Each project has been chosen for its role in re-imagining the bathhouse as a social space in the 21st century, particularly in an era of water shortages. The aim is “to revalue and reconnect to water and use it more responsively and responsibly.”

The show will also compare today’s western spas, described by organisers as “invariably a place of privilege and luxury,” with the bathhouse, “which has more inclusive roots.” A particular focus will be placed on how the reduction of living spaces and changes in the built environment are shifting boundaries between public and private bathhouses.

Exhibition curator Jane Withers said: "There has been an extraordinarily rich architecture and culture associated with communal bathing since ancient times. With the arrival of the private bathroom and a more clinical approach to sanitation and wellbeing, we have lost this leisurely sense of the bathhouse as a place not just for wellbeing and relaxation but also a place for social exchange and community life.

“Gone too is the sensorial dimension of an architecture of stillness and reflection, designed to be seen floating, or through a veil of steam. Soak, Steam, Dream aims to reveal a new emerging bathing culture."

As implied by the exhibition’s title, it will be separated into three themes, as follows:

Soak will trace the tradition of bathing in hot springs from the Greek and Roman Baths to the Japanese onsen and European spa towns. Zumthor’s public baths for Vals and Kuma’s coastal Japanese zen onsen will be featured.

Steam will reveal a variety of different approaches to the sauna, including the Gothenburg Public Sauna by Raumlabor, made from recycled materials and conceived to revive its neighbourhood; Avanto Architects’ very public Löyly sauna for Helsinki; and the mobile ‘pop-up’ saunas by H3T, which have been suspended from bridges and placed in the middle of lakes.

Dream will reference bathing traditions from around the world, such as Sinan’s Ottoman hammams, and compare them with new trends in bathhouse architecture.

The exhibition has been designed by London studio Kellenberger-White, who have transformed the Zaha Hadid-designed Roca London Gallery into “an animistic bathing grotto” by drawing on natural and ad hoc materials such as clay, wood and charcoal.

Soak, Steam, Dream will be open from 16 September 2016 to 28 January 2017.
RELATED STORIES
Apple-themed sauna and wellness centre opens in Italy's Passiria Valley


Italian collective the Network of Architecture (noa*) have completed their apple-inspired spa and wellness centre for a boutique hotel in Italy’s Passiria Valley.
Public sauna opens as a timber-clad 'coastal park' on Helsinki waterfront


Finnish architects Avanto Architects have designed a public sauna that doubles as an outdoor auditorium for marine sports in Helsinki.
German design duo transform Swiss ski lift gondolas into lightweight mobile saunas


German designers Toni Egger and Felix Tarantik are creating mobile saunas inside the aluminium shells of Swiss ski lift gondolas.
FEATURE: Design: Hot stuff


From rusty walls to floating designs, we round-up some great-looking projects in the world of sauna bathing
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
All-inclusive eco-wellness development Auko to open near Vietnam’s Son Doong caves
Auko, an all-inclusive development, is opening in Phong Nha in Vietnam in Q3 2026, with a series of 30 tented eco-lodges and wellness hospitality operations by Lumina Wellbeing.
Therme Manchester reveals 90:90 strategy – 90 per cent of the UK population within a 90-minute drive of a Therme
Therme Manchester’s 28-acre development, which will include interconnected glass pavilions that measure 65,000sq m, will be the largest bathing and wellbeing attraction in the world once complete, according to prof David Russell, CEO of Therme UK. 
+ More news   
 
FEATURED SUPPLIERS

Why future-ready in-house laundry is the new luxury spa essential
In today’s premium spa environment, every detail shapes the guest experience – right down to the softness of towels and the freshness of linens. [more...]

Aquaform is designing water as an experience
In the world of spa design, reducing water to a functional component misses the point. [more...]
+ More featured suppliers  
COMPANY PROFILES
Power Plate

Power Plate is owned, manufactured and distributed by Northbrook, Ill.-based Performance Health Syst [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS