National tourism agency South African Tourism (SAT) has launched a new, health and wellness element to its 'My South African Feast' marketing campaign.

First launched in 2008, the campaign initially focused on South Africa's food and wine. The new wellness element is intended to build upon the success of the first branch of the campaign.

One of the key themes will be how indigenous African products, such as Rooibos, are being integrated into spa treatments. The agency has also partnered with the Condé Nast Group to further promote South Africa.

SAT country manager Lebohang Mokhesi, said: "This year, we are looking to highlight a new reason for people to visit. Unique spa and wellness experiences are possible in the country at great value for money. There is an enormous variety of experiences on offer in South Africa." Details: southafrica.net