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NEWS
South by South Westworld as popular show comes to SXSW as immersive theme park experience
POSTED 22 Feb 2018 . BY Tom Anstey
The fictional android operated Westworld theme park will become a reality at SXSW Credit: HBO
A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.

The show – originally based on a 1973 film of the same name and recreated as a hit series for HBO last year – is a sci-fi western thriller taking place in a technologically advanced Wild West-themed amusement park populated by android hosts. In the show, Westworld theme park caters to high-paying guests, who may indulge in whatever activities they wish within the park, without fear of retaliation from the hosts. That is, until things go wrong.

Open to the public between 9 March and 11 March, the Westworld universe will be recreated at SXSW, with an 8,000sq m (87,000sq ft) area used for the pop-up. In the park, guests will be allocated either a white hat or a black hat, before being taken on a Delos shuttle to the park, where they will be left to do what they want for two hours with no orientation and multiple happenings taking place depending on their choices. During their time, visitors will be able to interact with a number of actors playing hosts, hunt for clues about the show’s second season and sample western-themed food and drinks in the show’s Coronado hotel and Mariposa Saloon.

In addition to offering the experience up to SXSW visitors, HBO has also teamed up with Delta Air Lines to offer a VIP group an immersive Westworld-themed flight taking them from Los Angeles to the experience in Texas on 9 March.

“Our roadshow experience offers an unparalleled, immersive world where you have the freedom to become who you’ve always wanted to be or who you never knew you were,” said a press release, hyping the event.

“Live Without Limits Weekend is an exclusive experience for SXSW attendees. For a limited time only, adventure to Westworld—in the real American West.”

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
South by South Westworld as popular show comes to SXSW as immersive theme park experience
POSTED 22 Feb 2018 . BY Tom Anstey
The fictional android operated Westworld theme park will become a reality at SXSW Credit: HBO
A fully-immersive theme park based on Westworld is coming to this year’s South by Southwest (SXSW) festival in Austin, Texas.

The show – originally based on a 1973 film of the same name and recreated as a hit series for HBO last year – is a sci-fi western thriller taking place in a technologically advanced Wild West-themed amusement park populated by android hosts. In the show, Westworld theme park caters to high-paying guests, who may indulge in whatever activities they wish within the park, without fear of retaliation from the hosts. That is, until things go wrong.

Open to the public between 9 March and 11 March, the Westworld universe will be recreated at SXSW, with an 8,000sq m (87,000sq ft) area used for the pop-up. In the park, guests will be allocated either a white hat or a black hat, before being taken on a Delos shuttle to the park, where they will be left to do what they want for two hours with no orientation and multiple happenings taking place depending on their choices. During their time, visitors will be able to interact with a number of actors playing hosts, hunt for clues about the show’s second season and sample western-themed food and drinks in the show’s Coronado hotel and Mariposa Saloon.

In addition to offering the experience up to SXSW visitors, HBO has also teamed up with Delta Air Lines to offer a VIP group an immersive Westworld-themed flight taking them from Los Angeles to the experience in Texas on 9 March.

“Our roadshow experience offers an unparalleled, immersive world where you have the freedom to become who you’ve always wanted to be or who you never knew you were,” said a press release, hyping the event.

“Live Without Limits Weekend is an exclusive experience for SXSW attendees. For a limited time only, adventure to Westworld—in the real American West.”

RELATED STORIES
HBO creates Game of Thrones Hall of Faces installation at SXSW


HBO has once again promoted the upcoming season of Game of Thrones with a temporary visitor attraction, this time making a recreation of the Hall of Faces at South by Southwest (SXSW) festival in Austin, Texas.
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
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Elevate Spa Riviera Maya Edition

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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS