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NEWS
Spa Business roundup: five webinars not to miss
POSTED 12 May 2020 . BY Lisa Starr
With the world on lockdown, businesses around the world are using webinars to remain connected with their industry
The spa industry is showing its strength as a sector that thrives on connections – even when the world is on lockdown, wellness leaders across the world are keeping in touch and offering insights through a whole array of webinars and online gatherings.

Lisa Starr shares her highlights from the most useful ones that she’s sat in on recently, including some from the hospitality and retail sector.

Wellness Tourism Association’s roundtable

The Wellness Tourism Association (WTA) held its first-ever Zoom roundtable, moderated by chair Andrew Gibson, to gather perspectives on the ‘new normal’ and the future of wellness tourism from the tour operators, hotels, resorts, retreats, brands, media and travel advisors that make up its membership.

Laszlo Puczko mentioned that his company, Health Tourism Worldwide, is conducting a survey in conjunction with the WTA to understand how the crisis may impact wellness-motivated travel in the future, and inviting participation here.

Tourism consultant Terry Stevens predicted a shift from destination marketing to destination management, saying that post-COVID, locations that attract guests will be those that are admired for the way in which they deal with the recovery as well as their transparency in environmental issues moving forward. Destinations will need to demonstrate that they are good caretakers and community partners, avoiding overtourism and promoting sustainability and earth-friendly practices. Stevens cites Barcelona Declaration as a model to emulate, this is a pact made in 1995 by almost 30 countries, which agreed to work together to keep their area of the Mediterranean safe and secure, for their mutual benefit. He predicts that future consumers will be most interested in patronising destinations which are considered admired custodians of their natural and cultural habitats.

Through polls conducted and opinions expressed during the roundtable, most attendees felt that leisure travel would be the first to recover, especially in destinations that could be driven to, and that it would take six to 12 months for travel to begin to make a recovery.

Green Spa Network’s ‘The future of fitness’

Green Spa Network’s seventh weekly webinar focused on fitness in hospitality with panellists including Melissa Walker and Teresa Flyger of Hilton along with Jay Muller, VP of hospitality North America of Technogym.

This discussion centred around the challenges of reopening hotel fitness centres. Fitness has become an essential, especially for business travel, and nowadays it’s rare to find a hotel without at least a modest fitness room – and sometimes these are located within or next to a spa and run by the same team. However, outside of the luxury market, most of these rooms are not staffed, so this creates problems when it comes to monitoring or policing usage and cleaning.

This webinar had a very active chat panel, and points that came out of the discussion amongst both panellists and attendees were as follows:

  • Unplugging every other machine to ensure social distancing

  • Having guests sign-up for a machine, or an area, of the gym

  • Offering more classes to ensure spacing, and utilising the outdoors where possible

  • Using empty meeting space elsewhere in the hotel for additional activities

  • Voice-driven technology to activate equipment

  • Time-out periods to clean and sanitise

  • Online booking also offering fitness equipment

  • Leisure guests will be first to return, and they’ll be looking for amenities


Watch the full session here.

Mindbody’s ‘How to reopen your spa, salon or wellness business strong after COVID-19’

Software management company Mindbody held a panel-based webinar on reopening strategies, something which is still a conjecture for the most part. Chris Nedza, director of strategic marketing at Mindbody, was joined by Mindbody certified business consultant KK Hart and spa management trainer Lisa Starr of Wynne Business.

This well-attended session had a very active chatbox with numerous tactical questions. Will we all wear masks? Do we need to have gloves? Aprons? What other safety precautions will guests expect? Most of this will be driven by legislation, from countries on down through states, precincts, cities and regions, but in general, it’s expected that much of these PPE items will be required. In the US a few states have given approval in the last week for nail and hair salons to open.

The company has also launched a reopening guide for spas available for
download here.

Follow this link to watch the seminar.

Total Retail’s ‘Critical factors to grow retail revenue in a disruptive economy’

The retail industry has some interesting insights for spas, including a panel session by sector magazine Total Retail. Expertise came from Amy Lauer, SVP Sephora; Gail Buffington, VP marketing, Soft Surroundings; Sanjeev Sularia, CEO, Intelligence Node and moderator Kristina Stidham, digital content manager at Total Retail.

Amy Lauer noted that: “things we didn’t think could be done digitally are exploding – school, cooking, art class, ballet,” adding that we’re seeing new channels open up, new ways that people experience products.

Buffington commented that with consumer confidence at lower levels, stores can’t afford to gamble when clients return and will need to take deep looks across category performance, especially at which categories are doing well at full price.

Lauer said: “We need to practice active social listening and have a clear response strategy. Younger clients are very interested in purpose-driven companies. Prospective customers may want to understand your decisions around how you treat your employees. Balance the social side and how you as a company are showing up, managing client data and how you emerge.”

All panellists discussed the role technology will have to help get frontline employees ready for reopening. They talked about using virtual training, early and often, retraining and refresher sessions, product knowledge capsules and videos and using clienteling apps to establish long-term relationships with key customers.

To access the session, click here.

Hospitality sector looks at ‘Designing for customer’s wellbeing needs when travelling post-COVID-19’

Grounded by Design, Hotel Business magazine, Inspire Design and Next Events collaborated to host this webinar.

Moderator Adam Glickman of Parallax Hospitality was joined by Colletta Conner, designer at ForrestPerkins; Jay Muller of Technogym; forecaster Max Luthy of TrendWatching; Accor’s director of spa and fitness for North & Central America, Daniel Poulin; and Roger Bloss of Alternative Hospitality.

While admitting that no one really knows what the future holds at this point, Glickman urged the panellists to focus on the desires of the end-use traveller. From a design perspective, potentials included anti-microbial countertops, well-maintained and functioning HVAC systems, and many aspects of space being utilised differently. For instance, there may be space in newly-designed hotel rooms for sanitising wipes, or fitness may be more spread out in different areas.

Poulin noted that some aspects of operations, especially around sanitation, that used to be kept hidden from guests, especially in the luxury sector, will now be more acceptable and even part of the “performance” for the guest. Forecaster Luthy shared that hundreds of innovations could be found at a website just created called covidinnovations.com.

Other future design considerations discussed included guestrooms that have windows that can open, more balconies and access to fresh air and biophilic features. Hotels will be operating with less staff and lower occupancy, so spaces may be used differently. But most importantly, hotels have to be able to prove they are safe and clean.

Click here to watch the webinar.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Webinar highlights: reopening plans, online learning and halotherapy


As spas around the world prepare to start operating once more, industry webinars focus on reopening strategies, the role of online learning and on treatments such as salt therapy which can aid respiratory health. Lisa Starr shares her takeaways from some of the latest sessions.
Webinar highlights: leadership and adapting as a brand in a COVID-19 landscape


The Spa Business team has rounded up four recent webinars you may have missed to give some insights into how the wellness industry is adapting in these unprecedented times. This week, topics of discussion included the importance of leadership, how brands are adapting the consumer-experience and advice on navigating financial challenges brought on by COVID-19.
Webinar highlights: travel-trends and the future of spa design


As the industry continues to connect and share insight through webinars, Lisa Starr hops onto a selection of talks and picks out the most relevant points for the spa and wellness industry. This week’s highlights include predictions about travel trends post-COVID-19 and how the pandemic is impacting the future of architecture and design concepts.
MORE NEWS
Noella Gabriel promoted to Elemis’ global president in leadership shake up
Elemis has appointed its co-founder and president of Elemis USA, Noella Gabriel, to global president, effective immediately.
Nobu continues global expansion and announces plans for debut African property in Marrakech
Global lifestyle brand Nobu Hospitality, founded by Robert De Niro, Nobu Matsuhisa and Meir Teper, is continuing its global expansion with a new luxury destination in Marrakech, Morocco, scheduled to open Q3 2021.
COVID-19 is helping hoteliers recognise the value of spa revenue, says Emlyn Brown
Accor’s global VP of wellbeing, Emlyn Brown, believes COVID-19 has provided a platform for hotel spas in city locations to leverage the local market and become a crucial revenue driver.
ISPA launches new members-only virtual education series hosted by Patrick Huey
ISPA has revealed it will host a new virtual education series, called Shine On, featuring leading industry voices sharing their insights on a range of subjects critical to the industry’s present and future.
+ More news   
LATEST JOBS
+ More jobs  

FEATURED SUPPLIERS

Blu Spas to launch new wellness concepts
Blu Spas is a full-service firm offering consulting, advisory and operating solutions. [more...]

30th annual ISPA Conference & Expo moves to May 2021
COVID-19 has led us and our industry to pause, breathe and reset. [more...]
COMPANY PROFILES
Safe Space Lockers

[more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

VIDEO GALLERY

ResortSuite mobile: give your guests unlimited access to your resort
ResortSuite mobile. Deploy your own fully branded app. Give your guests unlimited access to your resort with real time booking capabilities, dining reservations, itineraries, member profiles and more... Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

25-26 Oct 2020

Beauty Forum

Palais des Congrès, Paris‎, France
03-06 Nov 2020

Spa and Wellness International Congress

DoubleTree by Hilton Hotel, Minsk, Belarus
+ More diary  
 
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©Cybertrek 2020
News   Products   Magazine
NEWS
Spa Business roundup: five webinars not to miss
POSTED 12 May 2020 . BY Lisa Starr
With the world on lockdown, businesses around the world are using webinars to remain connected with their industry
The spa industry is showing its strength as a sector that thrives on connections – even when the world is on lockdown, wellness leaders across the world are keeping in touch and offering insights through a whole array of webinars and online gatherings.

Lisa Starr shares her highlights from the most useful ones that she’s sat in on recently, including some from the hospitality and retail sector.

Wellness Tourism Association’s roundtable

The Wellness Tourism Association (WTA) held its first-ever Zoom roundtable, moderated by chair Andrew Gibson, to gather perspectives on the ‘new normal’ and the future of wellness tourism from the tour operators, hotels, resorts, retreats, brands, media and travel advisors that make up its membership.

Laszlo Puczko mentioned that his company, Health Tourism Worldwide, is conducting a survey in conjunction with the WTA to understand how the crisis may impact wellness-motivated travel in the future, and inviting participation here.

Tourism consultant Terry Stevens predicted a shift from destination marketing to destination management, saying that post-COVID, locations that attract guests will be those that are admired for the way in which they deal with the recovery as well as their transparency in environmental issues moving forward. Destinations will need to demonstrate that they are good caretakers and community partners, avoiding overtourism and promoting sustainability and earth-friendly practices. Stevens cites Barcelona Declaration as a model to emulate, this is a pact made in 1995 by almost 30 countries, which agreed to work together to keep their area of the Mediterranean safe and secure, for their mutual benefit. He predicts that future consumers will be most interested in patronising destinations which are considered admired custodians of their natural and cultural habitats.

Through polls conducted and opinions expressed during the roundtable, most attendees felt that leisure travel would be the first to recover, especially in destinations that could be driven to, and that it would take six to 12 months for travel to begin to make a recovery.

Green Spa Network’s ‘The future of fitness’

Green Spa Network’s seventh weekly webinar focused on fitness in hospitality with panellists including Melissa Walker and Teresa Flyger of Hilton along with Jay Muller, VP of hospitality North America of Technogym.

This discussion centred around the challenges of reopening hotel fitness centres. Fitness has become an essential, especially for business travel, and nowadays it’s rare to find a hotel without at least a modest fitness room – and sometimes these are located within or next to a spa and run by the same team. However, outside of the luxury market, most of these rooms are not staffed, so this creates problems when it comes to monitoring or policing usage and cleaning.

This webinar had a very active chat panel, and points that came out of the discussion amongst both panellists and attendees were as follows:

  • Unplugging every other machine to ensure social distancing

  • Having guests sign-up for a machine, or an area, of the gym

  • Offering more classes to ensure spacing, and utilising the outdoors where possible

  • Using empty meeting space elsewhere in the hotel for additional activities

  • Voice-driven technology to activate equipment

  • Time-out periods to clean and sanitise

  • Online booking also offering fitness equipment

  • Leisure guests will be first to return, and they’ll be looking for amenities


Watch the full session here.

Mindbody’s ‘How to reopen your spa, salon or wellness business strong after COVID-19’

Software management company Mindbody held a panel-based webinar on reopening strategies, something which is still a conjecture for the most part. Chris Nedza, director of strategic marketing at Mindbody, was joined by Mindbody certified business consultant KK Hart and spa management trainer Lisa Starr of Wynne Business.

This well-attended session had a very active chatbox with numerous tactical questions. Will we all wear masks? Do we need to have gloves? Aprons? What other safety precautions will guests expect? Most of this will be driven by legislation, from countries on down through states, precincts, cities and regions, but in general, it’s expected that much of these PPE items will be required. In the US a few states have given approval in the last week for nail and hair salons to open.

The company has also launched a reopening guide for spas available for
download here.

Follow this link to watch the seminar.

Total Retail’s ‘Critical factors to grow retail revenue in a disruptive economy’

The retail industry has some interesting insights for spas, including a panel session by sector magazine Total Retail. Expertise came from Amy Lauer, SVP Sephora; Gail Buffington, VP marketing, Soft Surroundings; Sanjeev Sularia, CEO, Intelligence Node and moderator Kristina Stidham, digital content manager at Total Retail.

Amy Lauer noted that: “things we didn’t think could be done digitally are exploding – school, cooking, art class, ballet,” adding that we’re seeing new channels open up, new ways that people experience products.

Buffington commented that with consumer confidence at lower levels, stores can’t afford to gamble when clients return and will need to take deep looks across category performance, especially at which categories are doing well at full price.

Lauer said: “We need to practice active social listening and have a clear response strategy. Younger clients are very interested in purpose-driven companies. Prospective customers may want to understand your decisions around how you treat your employees. Balance the social side and how you as a company are showing up, managing client data and how you emerge.”

All panellists discussed the role technology will have to help get frontline employees ready for reopening. They talked about using virtual training, early and often, retraining and refresher sessions, product knowledge capsules and videos and using clienteling apps to establish long-term relationships with key customers.

To access the session, click here.

Hospitality sector looks at ‘Designing for customer’s wellbeing needs when travelling post-COVID-19’

Grounded by Design, Hotel Business magazine, Inspire Design and Next Events collaborated to host this webinar.

Moderator Adam Glickman of Parallax Hospitality was joined by Colletta Conner, designer at ForrestPerkins; Jay Muller of Technogym; forecaster Max Luthy of TrendWatching; Accor’s director of spa and fitness for North & Central America, Daniel Poulin; and Roger Bloss of Alternative Hospitality.

While admitting that no one really knows what the future holds at this point, Glickman urged the panellists to focus on the desires of the end-use traveller. From a design perspective, potentials included anti-microbial countertops, well-maintained and functioning HVAC systems, and many aspects of space being utilised differently. For instance, there may be space in newly-designed hotel rooms for sanitising wipes, or fitness may be more spread out in different areas.

Poulin noted that some aspects of operations, especially around sanitation, that used to be kept hidden from guests, especially in the luxury sector, will now be more acceptable and even part of the “performance” for the guest. Forecaster Luthy shared that hundreds of innovations could be found at a website just created called covidinnovations.com.

Other future design considerations discussed included guestrooms that have windows that can open, more balconies and access to fresh air and biophilic features. Hotels will be operating with less staff and lower occupancy, so spaces may be used differently. But most importantly, hotels have to be able to prove they are safe and clean.

Click here to watch the webinar.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
Webinar highlights: reopening plans, online learning and halotherapy


As spas around the world prepare to start operating once more, industry webinars focus on reopening strategies, the role of online learning and on treatments such as salt therapy which can aid respiratory health. Lisa Starr shares her takeaways from some of the latest sessions.
Webinar highlights: leadership and adapting as a brand in a COVID-19 landscape


The Spa Business team has rounded up four recent webinars you may have missed to give some insights into how the wellness industry is adapting in these unprecedented times. This week, topics of discussion included the importance of leadership, how brands are adapting the consumer-experience and advice on navigating financial challenges brought on by COVID-19.
Webinar highlights: travel-trends and the future of spa design


As the industry continues to connect and share insight through webinars, Lisa Starr hops onto a selection of talks and picks out the most relevant points for the spa and wellness industry. This week’s highlights include predictions about travel trends post-COVID-19 and how the pandemic is impacting the future of architecture and design concepts.
MORE NEWS
Noella Gabriel promoted to Elemis’ global president in leadership shake up
Elemis has appointed its co-founder and president of Elemis USA, Noella Gabriel, to global president, effective immediately.
Nobu continues global expansion and announces plans for debut African property in Marrakech
Global lifestyle brand Nobu Hospitality, founded by Robert De Niro, Nobu Matsuhisa and Meir Teper, is continuing its global expansion with a new luxury destination in Marrakech, Morocco, scheduled to open Q3 2021.
COVID-19 is helping hoteliers recognise the value of spa revenue, says Emlyn Brown
Accor’s global VP of wellbeing, Emlyn Brown, believes COVID-19 has provided a platform for hotel spas in city locations to leverage the local market and become a crucial revenue driver.
ISPA launches new members-only virtual education series hosted by Patrick Huey
ISPA has revealed it will host a new virtual education series, called Shine On, featuring leading industry voices sharing their insights on a range of subjects critical to the industry’s present and future.
GSN Planet launches Sustainability Guide to inspire businesses to become conscious consumers during pandemic
GSN Planet (GSN) has recently unveiled a COVID-19 Sustainability Guide in response to the global pandemic.
Remote mountain spa resort in Greece unveils seclusion retreat
Luxury Greek destination, Aristi Mountain Resort & Villas, has launched an exclusive seclusion programme designed for guests looking for a remote wellbeing escape.
+ More news   
 
FEATURED SUPPLIERS

Blu Spas to launch new wellness concepts
Blu Spas is a full-service firm offering consulting, advisory and operating solutions. [more...]

30th annual ISPA Conference & Expo moves to May 2021
COVID-19 has led us and our industry to pause, breathe and reset. [more...]
COMPANY PROFILES
Safe Space Lockers

[more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

ResortSuite mobile: give your guests unlimited access to your resort
ResortSuite mobile. Deploy your own fully branded app. Give your guests unlimited access to your resort with real time booking capabilities, dining reservations, itineraries, member profiles and more... Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

25-26 Oct 2020

Beauty Forum

Palais des Congrès, Paris‎, France
03-06 Nov 2020

Spa and Wellness International Congress

DoubleTree by Hilton Hotel, Minsk, Belarus
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS