Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Spa Standard partners with Belly Friendly for prenatal education
POSTED 27 Aug 2015 . BY Jane Kitchen
Kelly Maack Credit: Spa Standard
Kelly Maack Credit: Spa Standard
Online learning platform Spa Standard has partnered with Belly Friendly – a programme
designed to make spas proficient in catering to expectant mums – to provide Belly Friendly’s new prenatal certification course.

"Belly Friendly represents the kind of quality education we endeavour to offer through Spa Standard," said Kelly Maack, president, Spa Standard. "Its continuing education and accreditation programme is an excellent opportunity for practitioners and spas who want to up their game, and we're delighted they can find it on Spa Standard."

The new Belly Friendly Prenatal Certification course features a prenatal massage instruction video that demonstrates a hands-on technique specific to each trimester. This content is combined with Belly Friendly's proprietary methods for interacting with pregnant massage clientele, which the company says is based on an understanding of the world of the mom-to-be and what she is experiencing emotionally and physically.

Highlights include important information on draping and positioning methods for expectant clients, insight on prenatal skin conditions and other tips for delivering a superior spa experience for this special market.

Belly Friendly was created by Stacy Denney, founder of Barefoot & Pregnant, a prenatal spa in California, U.S.

"The Spa Standard partnership is a natural fit,” said Denny. “The programme shares our value of the importance of education. Spa Standard broadens our reach so that more therapists and spas can become Belly Friendly."

RELATED STORIES
  New spa industry online learning platform based on peer-to-peer sharing


Industry veterans Kelly and Rick Maack, founders and partners at spa management company Maack Management, have launched a new online learning platform for the beauty and wellness industry.
MORE NEWS
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
+ More news   

FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Art of Cryo

Art of Cryo is the premium wellness and recovery brand of L&R Kältetechnik, a German family-owned en [more...]
Myndstream

The Stream, Myndstream's purpose-built streaming service enables you to personalise the music to sui [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Spa Standard partners with Belly Friendly for prenatal education
POSTED 27 Aug 2015 . BY Jane Kitchen
Kelly Maack Credit: Spa Standard
Kelly Maack Credit: Spa Standard
Online learning platform Spa Standard has partnered with Belly Friendly – a programme
designed to make spas proficient in catering to expectant mums – to provide Belly Friendly’s new prenatal certification course.

"Belly Friendly represents the kind of quality education we endeavour to offer through Spa Standard," said Kelly Maack, president, Spa Standard. "Its continuing education and accreditation programme is an excellent opportunity for practitioners and spas who want to up their game, and we're delighted they can find it on Spa Standard."

The new Belly Friendly Prenatal Certification course features a prenatal massage instruction video that demonstrates a hands-on technique specific to each trimester. This content is combined with Belly Friendly's proprietary methods for interacting with pregnant massage clientele, which the company says is based on an understanding of the world of the mom-to-be and what she is experiencing emotionally and physically.

Highlights include important information on draping and positioning methods for expectant clients, insight on prenatal skin conditions and other tips for delivering a superior spa experience for this special market.

Belly Friendly was created by Stacy Denney, founder of Barefoot & Pregnant, a prenatal spa in California, U.S.

"The Spa Standard partnership is a natural fit,” said Denny. “The programme shares our value of the importance of education. Spa Standard broadens our reach so that more therapists and spas can become Belly Friendly."

RELATED STORIES
New spa industry online learning platform based on peer-to-peer sharing


Industry veterans Kelly and Rick Maack, founders and partners at spa management company Maack Management, have launched a new online learning platform for the beauty and wellness industry.
MORE NEWS
Brain plasticity could be improved by manipulating the gut microbiome
Manipulating the gut microbiome could become a powerful tool for preserving brain health and resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan establishes UK Academy of Sound and Therapeutic Arts
Jessica Sloyan, a wellness operations and training expert, has established an independent private training academy to provide professional qualifications for practitioners looking to offer immersive wellness experiences.
ISPA releases full 2026 US Spa Industry Study as annual industry revenue rises by US$1bn
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study, providing further insights into the region’s total US$1 billion (€855 million, £780 million) industry revenue increase from 2024 to 2025.
Hot spring wellness community Ameyalli sells residences and breaks ground on resort and spa
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa – which is due to open in 2028.
AI firm Midjourney enters wellness with spa, fitness and body scanning concept
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body mapping scanners to improve public health, for AI company Midjourney.
Swissline opens renovated urban wellness destination Labo Spa in Zurich
Swissline has opened a flagship day spa in Zurich, Switzerland, called Labo Spa.
+ More news   
 
FEATURED SUPPLIERS

Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
Elemis has branched into LED skincare with the launch of its breakthrough Red Light Mask. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Art of Cryo

Art of Cryo is the premium wellness and recovery brand of L&R Kältetechnik, a German family-owned en [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
31 Aug - 02 Sep 2026

SpaTec North America

Pier Sixty Six, Fort Lauderdale, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS