A new financial model for spas, created by Spa Strategy, has been launched with the aim of making it easier to monitor both good performances and identify any areas requiring attention.

SpaVI is designed to assist operators, owners and financiers of spas. For operators, the model can help to improve the performance of their spas to increase revenues. For owners, it can help to assess the value of their spas and to help configure the best format in any new builds. Finally for financiers, it will give them the ability to assess the validity of a spa lending or investment opportunity.

SpaStrategy benchmark the spa's actual or projected performance in the four key areas of customer capture, sales effectiveness, efficiency of staff performance and property utilisation.

The process is designed to identify both good performances in addition to areas that require attention.

The combination of benchmarking, scenario modelling and capital value assessment aims to ensure that the offered solutions are both realistic and achievable.

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