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NEWS
Spa revenues growing by 10 per cent a year across MENA region
POSTED 25 Apr 2017 . BY Tom Walker
The Banyan Tree Tamouda Bay in Morocco will feature 92 pool villas as well as a spa with six Deluxe Treatment Rooms and two Royal Treatment Rooms
The Middle East and North Africa (MENA) spa sector is outpacing global growth rates – despite ongoing security concerns across many of the region’s countries.

Annual revenues within the MENA’s spa sector jumped from US$1.7bn in 2013 to US$2.1bn in 2015, representing 10 per cent annual growth – five times faster than the average global spa industry growth rate of 2 per cent.

The figures come from the Middle East-North Africa Wellness Economy Monitor, published by the Global Wellness Institute (GWI) today (25 April) at the Arabian Travel Market (ATM) held in Dubai.

The report also shows that MENA’s wellness tourism revenues grew 6 per cent annually between 2013 and 2015 – from US$7.3bn to US$8.3bn.

Presenting the findings, GWI chief executive Susie Ellis described the MENA as a “unique wellness tourism market”.

“Globally, only 33 per cent of wellness travel revenues come from inbound tourists,” Ellis said. “But in MENA, inbound visitors account for 68 per cent of the market.

“The UAE remains the regional powerhouse, with a wellness tourism market now nearly two times bigger (US$2.7bn) than its closest competitor, Morocco (US$1.5bn) – and a spa market roughly three times larger (US$742m) than the number two in the market, Saudi Arabia (US$255m).

Ellis added that the region’s spa workforce will continue to expand at a rapid pace, with projections that it will grow by 37 per cent from 2015-2020, to reach 88,222 employees.

MENA is now the second fastest growing spa industry in the world – when measured by increases in revenues. The 10 per cent growth rate is second only to the very small market of Sub-Saharan Africa, where revenues are growing at a rate of 18 per cent a year.

To download and read the full Middle East-North Africa Wellness Economy Monitor, click here (requires free registration).
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Spa revenues growing by 10 per cent a year across MENA region
POSTED 25 Apr 2017 . BY Tom Walker
The Banyan Tree Tamouda Bay in Morocco will feature 92 pool villas as well as a spa with six Deluxe Treatment Rooms and two Royal Treatment Rooms
The Middle East and North Africa (MENA) spa sector is outpacing global growth rates – despite ongoing security concerns across many of the region’s countries.

Annual revenues within the MENA’s spa sector jumped from US$1.7bn in 2013 to US$2.1bn in 2015, representing 10 per cent annual growth – five times faster than the average global spa industry growth rate of 2 per cent.

The figures come from the Middle East-North Africa Wellness Economy Monitor, published by the Global Wellness Institute (GWI) today (25 April) at the Arabian Travel Market (ATM) held in Dubai.

The report also shows that MENA’s wellness tourism revenues grew 6 per cent annually between 2013 and 2015 – from US$7.3bn to US$8.3bn.

Presenting the findings, GWI chief executive Susie Ellis described the MENA as a “unique wellness tourism market”.

“Globally, only 33 per cent of wellness travel revenues come from inbound tourists,” Ellis said. “But in MENA, inbound visitors account for 68 per cent of the market.

“The UAE remains the regional powerhouse, with a wellness tourism market now nearly two times bigger (US$2.7bn) than its closest competitor, Morocco (US$1.5bn) – and a spa market roughly three times larger (US$742m) than the number two in the market, Saudi Arabia (US$255m).

Ellis added that the region’s spa workforce will continue to expand at a rapid pace, with projections that it will grow by 37 per cent from 2015-2020, to reach 88,222 employees.

MENA is now the second fastest growing spa industry in the world – when measured by increases in revenues. The 10 per cent growth rate is second only to the very small market of Sub-Saharan Africa, where revenues are growing at a rate of 18 per cent a year.

To download and read the full Middle East-North Africa Wellness Economy Monitor, click here (requires free registration).
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Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
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Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
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Balanced Body

Balanced Body is the global leader in Pilates equipment and education. Founded nearly 50 years ago, [more...]
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DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS