Starwood Hotel & Resorts will open its first W branded hotel in Switzerland, with the opening of the W Verbier on 1 December this year.

The 123-bedroom hotel, which will also be W’s first location in and alpine and ski resort, will feature an 800sq m (8,600sq ft) signature Away Spa. The spa will include nine treatment rooms, two of which will be for couples rooms, a sauna, hammam, steam room and whirlpool, while offering aromatherapy, massage and beauty treatments.

W Verbier will also include a fitness centre, bar, cafe, lounge area and an indoor/outdoor pool deck for guests.

Located in the village of Verbier, the new W Hotel will make up part of a multi-component luxury development project owned by Les Trois Rocs - the team behind the Medran project, a pedestrian-friendly development, that will include the new W Verbier and commercial spaces for new businesses.

A gondola that sits next to the hotel will offer access to the resort’s ski slopes, while 15 residences will also be located next to the W Verbier and will be inspired by the contemporary design of the hotel.

“W Verbier and the residences will offer a lifestyle concept that is completely new to Switzerland,” said Les Trois Rocs chair, Vincent Luisier. “With the globally renown W brand , we are targeting global trend setters looking for a fashionable and luxuriously designed residence for their holidays.”