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NEWS
StretchLab opens 150th studio and plots further growth
POSTED 31 Jan 2022 . BY Tom Walker
The franchised brand opened 52 sites in 2021 Credit: Stretch Lab
Stretch Lab has opened its 150th studio this month, just six years since its launch
The boutique brand opened 52 sites in 2021 – an average of one each week
It also signed its 500th franchise agreement this month
Stretch Lab was acquired in 2017 by Xponential Fitness
Stretchlab has opened its 150th studio this month, just six years since its launch.

The franchised boutique fitness brand, which specialises in delivering assisted stretching, opened 52 sites in 2021 – an average of one each week – despite the pressures placed on the fitness industry by the pandemic.

Owned by Xponential Fitness, StretchLab has also reached another landmark with the signing of its 500th franchise agreement this month.

The newly signed agreements will expand StretchLab’s reach to cities all across the US, with new locations entering its portfolio, including Washington DC, Charleston, Colorado Springs and Miami.

A deal was also signed to develop a studio in Vancouver, which will mark StretchLab’s second Canadian studio.

The brand has also revealed plans to go global and in 2021 signed its first international sites, securing master franchise agreements in Australia and New Zealand.

Lou DeFrancisco, president of StretchLab, said: "Assisted stretching is becoming a mainstream part of the boutique wellness space, as evidenced by our many openings in 2021 and hundreds of studios in development."

Founded in 2015, StretchLab is based on its "flexologist” instructors helping members through their individual wellness journeys.

Xponential acquired the brand in 2017 and has built and curated a diversified platform of 10 boutique fitness brands across a wide range of verticals.

In addition to StretchLab, its portfolio includes Club Pilates, CycleBar, Row House, AKT, YogaSix, Pure Barre, STRIDE, Rumble and Body Fit Training.
RELATED STORIES
  Xponential signs club in club deal with LA Fitness


Xponential Fitness has secured a deal that will see its branded boutique studios being set up at existing LA Fitness and City Sports Club locations across the US.
  Xponential hits 1,000 sites outside of North America following US$44m Body Fit Training deal


Xponential Fitness has acquired Body Fit Training in a deal worth US$44m.
  Xponential Fitness completes IPO, with share price slightly below estimates


Xponential Fitness has completed its initial public offering (IPO), becoming the second major player operator – after F45 Training – to go public this month.
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Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
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The SATCC announces first five-day Living with Cancer and Beyond retreat
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
StretchLab opens 150th studio and plots further growth
POSTED 31 Jan 2022 . BY Tom Walker
The franchised brand opened 52 sites in 2021 Credit: Stretch Lab
Stretch Lab has opened its 150th studio this month, just six years since its launch
The boutique brand opened 52 sites in 2021 – an average of one each week
It also signed its 500th franchise agreement this month
Stretch Lab was acquired in 2017 by Xponential Fitness
Stretchlab has opened its 150th studio this month, just six years since its launch.

The franchised boutique fitness brand, which specialises in delivering assisted stretching, opened 52 sites in 2021 – an average of one each week – despite the pressures placed on the fitness industry by the pandemic.

Owned by Xponential Fitness, StretchLab has also reached another landmark with the signing of its 500th franchise agreement this month.

The newly signed agreements will expand StretchLab’s reach to cities all across the US, with new locations entering its portfolio, including Washington DC, Charleston, Colorado Springs and Miami.

A deal was also signed to develop a studio in Vancouver, which will mark StretchLab’s second Canadian studio.

The brand has also revealed plans to go global and in 2021 signed its first international sites, securing master franchise agreements in Australia and New Zealand.

Lou DeFrancisco, president of StretchLab, said: "Assisted stretching is becoming a mainstream part of the boutique wellness space, as evidenced by our many openings in 2021 and hundreds of studios in development."

Founded in 2015, StretchLab is based on its "flexologist” instructors helping members through their individual wellness journeys.

Xponential acquired the brand in 2017 and has built and curated a diversified platform of 10 boutique fitness brands across a wide range of verticals.

In addition to StretchLab, its portfolio includes Club Pilates, CycleBar, Row House, AKT, YogaSix, Pure Barre, STRIDE, Rumble and Body Fit Training.
RELATED STORIES
Xponential signs club in club deal with LA Fitness


Xponential Fitness has secured a deal that will see its branded boutique studios being set up at existing LA Fitness and City Sports Club locations across the US.
Xponential hits 1,000 sites outside of North America following US$44m Body Fit Training deal


Xponential Fitness has acquired Body Fit Training in a deal worth US$44m.
Xponential Fitness completes IPO, with share price slightly below estimates


Xponential Fitness has completed its initial public offering (IPO), becoming the second major player operator – after F45 Training – to go public this month.
MORE NEWS
HCM News: Taking GLP-1s is linked to a decline in physical activity
People taking GLP-1 weight loss medications such as Ozempic, Wegovy, Mounjaro and Zepbound may be losing weight, but they’re also becoming less physically active, according to new research presented at the ENDO 2026 annual meeting of the Endocrine Society
Mubadala makes €1 billion bid for Pierre and Vacances
Abu Dhabi-based investment firm Mubadala Capital has made a binding, fully financed €1 billion offer to acquire Pierre and Vacances SA, the European holiday resort operator behind the continental European Center Parcs business.
Synergy The Retreat Show launches resource for retreat business leaders to showcase specialisms
Global retreat trade show, Synergy The Retreat Show, has launched a resource called The Source, which hosts an open-access online Transformation Series programme.
The SATCC announces first five-day Living with Cancer and Beyond retreat
The Standards Authority for Touch in Cancer Care (SATCC) charity has announced its first five- day Living with Cancer and Beyond retreat, which will be held at Carden Park Hotel and Spa in Cheshire, UK, between 1 and 5 September.
Palazzo di Varignana launches family wellbeing and longevity retreat in Emilia Romagna
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Le Atelier by C.O.D.E. - bespoke means moving beyond the catalogue to delivering contextual design responses
Le Atelier by C.O.D.E. doesn't offer a standard bespoke service, it provides a highly customised approach to designing massage beds and loungers in high-end wellness environments. [more...]

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]
+ More featured suppliers  
COMPANY PROFILES
Global Project & Spa Advisory

The company was launched in 2012 by CEO Patrick Saussay and Christopher Ryan. [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
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