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NEWS
Sustainability: circular skincare brand launches with 'buy the product and borrow the packaging' model
POSTED 13 Jul 2021 . BY Megan Whitby
The company is driven by a mission to transform the beauty industry’s response to the accelerating environmental crisis Credit: Ace of Air

Credit: Ace of Air
We created Ace of Air because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume
– Stephanie Stahl
Today’s consumers have high expectations for brands to tackle sustainability head-on.

In early 2021, a new US beauty and wellness brand named Ace of Air raised the bar for the industry by launching with a fully circular shared packaging model which operates with a Buy the Product and Borrow the Packaging scheme.

Ace of Air is co-founded by former Revlon CMO, Stephanie Stahl; supermodel, Petra Nemcova; and founder of merchant banking firm, Three Ocean Partners, David Knowlton.

It launched with eight vegan and cruelty-free skincare and supplement products, priced between US$35-US$85 (€29-€71, £25-£61), in packaging capable of at least 100 uses made from steel, ceramic and Fairtrade rubber.

When purchasing, consumers pay a non-refundable US$2 (€2, £1) fee to rent packaging on top of the products. They must then return their empty containers no later than six months after their order, so Ace of Air can clean, re-fill and re-use them for future orders, or incur a fee of US$25 (€21, £18).

Products are also shipped in a reusable Boomerang Box – which adds a further US$3 (€2, £2) to the bill – which must be returned in 30 days or they’re charged US$20 (€17, £14).

Ultimately, the company is on a mission to transform the beauty industry’s response to the accelerating environmental crisis and encourage consumers to take responsibility for the full life of packaging.

“In 2017, we began creating an uplifting, inclusive brand designed to have a positive impact on people and our planet,” comments Stahl, Ace of Air CEO and co-founder.
“We did this because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume.”

The renting model provides potential inspiration for professional beauty and skincare brands wishing to seriously integrate sustainability.

And with major brands such as ESPA recently getting on board with product return and recycle schemes, it seems only a matter of time until these models become standard practice.

Such models allow brands not only to help consumers build awareness of responsible consumption but also helps to distinguish themselves in a saturated market where green-washing is rife.

In future, spa operators could also run similar product return and recycle schemes through their retail boutiques.

To read the whole story, head to the most recent issue of Spa Business.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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News   Products   Magazine
NEWS
Sustainability: circular skincare brand launches with 'buy the product and borrow the packaging' model
POSTED 13 Jul 2021 . BY Megan Whitby
The company is driven by a mission to transform the beauty industry’s response to the accelerating environmental crisis Credit: Ace of Air
Credit: Ace of Air
We created Ace of Air because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume
– Stephanie Stahl
Today’s consumers have high expectations for brands to tackle sustainability head-on.

In early 2021, a new US beauty and wellness brand named Ace of Air raised the bar for the industry by launching with a fully circular shared packaging model which operates with a Buy the Product and Borrow the Packaging scheme.

Ace of Air is co-founded by former Revlon CMO, Stephanie Stahl; supermodel, Petra Nemcova; and founder of merchant banking firm, Three Ocean Partners, David Knowlton.

It launched with eight vegan and cruelty-free skincare and supplement products, priced between US$35-US$85 (€29-€71, £25-£61), in packaging capable of at least 100 uses made from steel, ceramic and Fairtrade rubber.

When purchasing, consumers pay a non-refundable US$2 (€2, £1) fee to rent packaging on top of the products. They must then return their empty containers no later than six months after their order, so Ace of Air can clean, re-fill and re-use them for future orders, or incur a fee of US$25 (€21, £18).

Products are also shipped in a reusable Boomerang Box – which adds a further US$3 (€2, £2) to the bill – which must be returned in 30 days or they’re charged US$20 (€17, £14).

Ultimately, the company is on a mission to transform the beauty industry’s response to the accelerating environmental crisis and encourage consumers to take responsibility for the full life of packaging.

“In 2017, we began creating an uplifting, inclusive brand designed to have a positive impact on people and our planet,” comments Stahl, Ace of Air CEO and co-founder.
“We did this because our planet needs a beauty and wellness brand that fundamentally changes what and how we consume.”

The renting model provides potential inspiration for professional beauty and skincare brands wishing to seriously integrate sustainability.

And with major brands such as ESPA recently getting on board with product return and recycle schemes, it seems only a matter of time until these models become standard practice.

Such models allow brands not only to help consumers build awareness of responsible consumption but also helps to distinguish themselves in a saturated market where green-washing is rife.

In future, spa operators could also run similar product return and recycle schemes through their retail boutiques.

To read the whole story, head to the most recent issue of Spa Business.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
GWI refreshes UN Sustainable Development Goals initiative with new leadership appointments


Sustainable Spa Association co-founder and former group head of spa for Aspria, Lucy Brialey has been appointed as chair of the Global Wellness Institute’s United Nations Sustainable Development Goals initiative.
G7 Summit to be hosted at sustainable beachfront spa hotel in Cornwall


Eco-hotel and beachfront spa resort Carbis Bay Estate and Hotel in Cornwall, UK, will host leaders from Canada, France, Germany, Italy, Japan, the UK and the US for the 2021 G7 Summit from 11 – 13 June.
SSA launches #SpaWasteNotChallenge to inspire global spa teams to embrace sustainability


The Sustainable Spa Association (SSA) has partnered with sustainability specialist Stephanie Hodgson from MeettheFiveR’s to help global spas understand the importance of a circular economy.
Alta Capital Real Estate launches new fund targeting hospitality developments focused on sustainability and wellness


At a time when companies in the hospitality sector are facing unprecedented challenges, private equity firm Alta Capital Real Estate has grasped the opportunity to invest in undervalued wellness hospitality assets across Asia-Pacific.
MORE NEWS
Pandemic’s impact on US spa industry highlighted in ISPA’s 2021 Industry Study
The International Spa Association (ISPA) has released the full findings of the 2021 ISPA US Spa Industry Study, marking the 22nd anniversary of this annual research initiative.
Davines Group and Rodale Institute join forces to launch regenerative organic research centre
Davines Group has partnered with the Rodale Institute to unveil a dedicated regenerative organic agriculture research facility at Davines Group's headquarters in Parma, Italy.
QC Terme to unveil US$50m Italian thermal spa on NYC’s historic Governor’s Island with sweeping skyline views
A 74,000sq ft Italian day spa is set to debut this September on New York’s picturesque Governors Island after a US$50m (€42.3m, £36.1m) investment and seven years of planning, building and restoration.
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HydraFacial: more than just a device
HydraFacial works in harmony with topical skincare lines and treatment services already carried in the spa, naturally increasing post-treatment retail sales for your chosen brand partners. [more...]

A new world for memberships
During lockdown clients have had more time to self-reflect than ever before. As a result, many are prioritising mental health and incorporating activity into their day to improve overall wellbeing. [more...]
+ More featured suppliers  
COMPANY PROFILES
Lemi Group

The company was founded under the name of Brusaferri & C by Emilio Brusaferri and Silvio Genelli, [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

VIDEO GALLERY

PENDEX | Simply Ingenious
It trains humans better than humans train humans. Find out more...
+ More videos  

DIRECTORY
+ More directory  
DIARY

 

02-03 Aug 2021

Spa Life International (UK)

The Woodlands Conference Centre, Wyboston, United Kingdom
09-13 Sep 2021

Cosmoprof Worldwide Bologna

Fair District, Bologna, Italy
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2021

ABOUT LEISURE MEDIA
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