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NEWS
Swim England and Everyone Active reach landmark swims target
POSTED 13 Dec 2019 . BY Tom Walker
The campaign achieved a total of 13,146,261 swims Credit: Everyone Active
A push to get millions of more people to hit the pool in the UK has reached a significant landmark.

At the start of the year, national governing body Swim England and leisure operator Everyone Active launched a mission to achieve 10 million swims at the leisure operator’s pools by December.

Now, the two organisations announced they have surpassed this target, achieving a total of 13,146,261 swims. The figure marks an increase of more than 1 million public swims when compared to the same period in 2018.

The pledge to achieve 10 million visits is part of a new three-year collaboration between the NGB and leisure operator, through which they are aiming to ‘create a nation of swimmers’.

Over the past 12 months, Swim England and Everyone Active have worked together to promote all forms of water-based activity, highlight the health benefits of swimming and remove barriers that prevent participation.

“For a lot of people, their local pool is where a love of swimming begins and where they develop exercise habits that will help to keep them healthy and active throughout their lives," said Jacqui Tillman, Group Manager Swim at Everyone Active.

"It’s essential that we support more people to feel these benefits and ensure they have the skills and confidence to make swimming one of their chosen leisure options."

The second year of the partnership will see the two organisations working closely with swim clubs across the country to promote swimming pathways and encourage people’s sustained involvement in the sport.
RELATED STORIES
  Report: Swimming saving NHS £357m a year


Swim England has called on the government and healthcare professionals to "maximise the benefits" of swimming, after a report suggests that the activity saves the NHS more than £357m a year.
  New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim


Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.
  Everyone Active secures deals for 11 new sites


Leisure operator Everyone Active has secured management deals for 11 new sites.
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Uniting the world of spa & wellness
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Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Swim England and Everyone Active reach landmark swims target
POSTED 13 Dec 2019 . BY Tom Walker
The campaign achieved a total of 13,146,261 swims Credit: Everyone Active
A push to get millions of more people to hit the pool in the UK has reached a significant landmark.

At the start of the year, national governing body Swim England and leisure operator Everyone Active launched a mission to achieve 10 million swims at the leisure operator’s pools by December.

Now, the two organisations announced they have surpassed this target, achieving a total of 13,146,261 swims. The figure marks an increase of more than 1 million public swims when compared to the same period in 2018.

The pledge to achieve 10 million visits is part of a new three-year collaboration between the NGB and leisure operator, through which they are aiming to ‘create a nation of swimmers’.

Over the past 12 months, Swim England and Everyone Active have worked together to promote all forms of water-based activity, highlight the health benefits of swimming and remove barriers that prevent participation.

“For a lot of people, their local pool is where a love of swimming begins and where they develop exercise habits that will help to keep them healthy and active throughout their lives," said Jacqui Tillman, Group Manager Swim at Everyone Active.

"It’s essential that we support more people to feel these benefits and ensure they have the skills and confidence to make swimming one of their chosen leisure options."

The second year of the partnership will see the two organisations working closely with swim clubs across the country to promote swimming pathways and encourage people’s sustained involvement in the sport.
RELATED STORIES
Report: Swimming saving NHS £357m a year


Swim England has called on the government and healthcare professionals to "maximise the benefits" of swimming, after a report suggests that the activity saves the NHS more than £357m a year.
New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim


Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.
Everyone Active secures deals for 11 new sites


Leisure operator Everyone Active has secured management deals for 11 new sites.
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McKinsey: 84 per cent of consumers say wellness is a top priority
Eighty-four per cent of consumers now say wellness is a top priority in their lives, with this percentage increasing year on year, according to a preview presentation of McKinsey’s Future of Wellness 2026 research report.
Protests continue in Albania against US$1.6 billion luxury resort backed by Jared Kushner and Ivanka Trump
Mass protests have been taking place since Monday 1 June in Albania over the development of a luxury resort by Donald Trump’s daughter Ivanka Trump and her husband Jared Kushner.
Barons Eden rebrands to Hiddenwell ahead of spa hotel portfolio expansion
Barons Eden, the UK parent company that operates luxury destination properties in England, has rebranded to become Hiddenwell.
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Endospheres' new protocols are designed to meet real client needs
Spa professionals see it every day: clients are arriving with more complex expectations. [more...]

Meet Desert Therapy: Aromatherapy Associates' first new blend in seven years
There is a particular quality of stillness found only in the desert. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aromatherapy Associates

Aromatherapy Associates is a world-leading British wellness brand, harnessing the power of essential [more...]
+ More profiles  
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+ More catalogues  

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+ More directory  
DIARY

 

21-23 Jun 2026

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Midlands (Venue TBA), Liphook, United Kingdom
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World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS