Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Swim England and Everyone Active reach landmark swims target
POSTED 13 Dec 2019 . BY Tom Walker
The campaign achieved a total of 13,146,261 swims Credit: Everyone Active
A push to get millions of more people to hit the pool in the UK has reached a significant landmark.

At the start of the year, national governing body Swim England and leisure operator Everyone Active launched a mission to achieve 10 million swims at the leisure operator’s pools by December.

Now, the two organisations announced they have surpassed this target, achieving a total of 13,146,261 swims. The figure marks an increase of more than 1 million public swims when compared to the same period in 2018.

The pledge to achieve 10 million visits is part of a new three-year collaboration between the NGB and leisure operator, through which they are aiming to ‘create a nation of swimmers’.

Over the past 12 months, Swim England and Everyone Active have worked together to promote all forms of water-based activity, highlight the health benefits of swimming and remove barriers that prevent participation.

“For a lot of people, their local pool is where a love of swimming begins and where they develop exercise habits that will help to keep them healthy and active throughout their lives," said Jacqui Tillman, Group Manager Swim at Everyone Active.

"It’s essential that we support more people to feel these benefits and ensure they have the skills and confidence to make swimming one of their chosen leisure options."

The second year of the partnership will see the two organisations working closely with swim clubs across the country to promote swimming pathways and encourage people’s sustained involvement in the sport.
RELATED STORIES
  Report: Swimming saving NHS £357m a year


Swim England has called on the government and healthcare professionals to "maximise the benefits" of swimming, after a report suggests that the activity saves the NHS more than £357m a year.
  New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim


Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.
  Everyone Active secures deals for 11 new sites


Leisure operator Everyone Active has secured management deals for 11 new sites.
MORE NEWS
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
+ More news   

FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
Subtle Energies

With 30 years of clinical research, Subtle Energies is widely recognised for its authentic wellness [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Swim England and Everyone Active reach landmark swims target
POSTED 13 Dec 2019 . BY Tom Walker
The campaign achieved a total of 13,146,261 swims Credit: Everyone Active
A push to get millions of more people to hit the pool in the UK has reached a significant landmark.

At the start of the year, national governing body Swim England and leisure operator Everyone Active launched a mission to achieve 10 million swims at the leisure operator’s pools by December.

Now, the two organisations announced they have surpassed this target, achieving a total of 13,146,261 swims. The figure marks an increase of more than 1 million public swims when compared to the same period in 2018.

The pledge to achieve 10 million visits is part of a new three-year collaboration between the NGB and leisure operator, through which they are aiming to ‘create a nation of swimmers’.

Over the past 12 months, Swim England and Everyone Active have worked together to promote all forms of water-based activity, highlight the health benefits of swimming and remove barriers that prevent participation.

“For a lot of people, their local pool is where a love of swimming begins and where they develop exercise habits that will help to keep them healthy and active throughout their lives," said Jacqui Tillman, Group Manager Swim at Everyone Active.

"It’s essential that we support more people to feel these benefits and ensure they have the skills and confidence to make swimming one of their chosen leisure options."

The second year of the partnership will see the two organisations working closely with swim clubs across the country to promote swimming pathways and encourage people’s sustained involvement in the sport.
RELATED STORIES
Report: Swimming saving NHS £357m a year


Swim England has called on the government and healthcare professionals to "maximise the benefits" of swimming, after a report suggests that the activity saves the NHS more than £357m a year.
New #LoveSwimming campaign to tackle worrying trend: one in three English adults cannot swim


Latest figures from Swim England show that 14.2 million adults – 31 per cent of those aged 16 or older – cannot swim one length of a 25m pool.
Everyone Active secures deals for 11 new sites


Leisure operator Everyone Active has secured management deals for 11 new sites.
MORE NEWS
HCM Invest opens applications for pitching slots
The inaugural HCM Invest event has opened applications for pitching slots ahead of its launch in London on 21 October 2026.
Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
Synergy – The Retreat Show, the global trade show for retreats, has launched a global research initiative that will provide insights into the retreat sector from both consumer and industry perspectives.
Turkey is crowned the best massage nation at world championship
Turkey came first at this year’s World Championship in Massage between 3-5 July in Copenhagen, Denmark.
The Wellness Tourism Association publishes industry framework for ethical and responsible retreats
The Wellness Tourism Association (WTA) has published a non-regulatory global industry framework designed to ensure the retreat market offers responsible experiences.
One in three spa practitioners have considered leaving the industry due to concerns about their own wellbeing
A new survey of UK and international spa practitioners shows that stress, burnout and wellbeing concerns have caused one in three respondents to consider leaving the industry.
UK updates physical activity guidelines with focus on daily movement
The UK's four Chief Medical Officers have published a refreshed edition of Physical activity guidelines: UK Chief Medical Officers' report, updating the evidence that underpins the nation's physical activity recommendations and placing greater emphasis on strength, balance, reducing sedentary behaviour and, for the first time, supporting people taking weight loss medications.
+ More news   
 
FEATURED SUPPLIERS

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]
+ More featured suppliers  
COMPANY PROFILES
ESPA

Founded in 1992 by Susan Harmsworth, ESPA combines the conceptualisation, development and management [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS