Latest
issue
GET SPA BUSINESS
magazine
Yes! Send me the FREE digital editions of Spa Business and Spa Business insider magazines and the FREE weekly Spa Business and Spa Business insider ezines and breaking news alerts!
Not right now, thanksclose this window I've already subscribed.
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Features   Products   Company profilesProfiles   Press releasesProfiles   Magazine   Handbook   Advertise    Subscribe  
NEWS
Swimming, gym and sports participation numbers slide in Sport England survey
POSTED 11 Jun 2015 . BY Jak Phillips
Empty swimming pools are becoming a more common sight, the Sport England figures show Credit: Shutterstock.com
The number of people engaged in regular physical activity in England fell 1.4 per cent between October 2014 to March 2015, with swimming and fitness suffering the largest exoduses.

The latest figures from Sport England’s Active People Survey show the number of people doing “some kind of sport once a week, every week” fell to 15.5 million – 222,000 fewer than six months ago.

Despite being the most popular participation sport in England – with more than 2.5 million adults taking part in 30 minutes of moderate intensity swimming at least once a week – swimming was once again the standout casualty. The figures showed 144,200 fewer people taking to the pool in the last six months and 390,700 in the last year. The long term trend is also concerning, with 729,000 people stopping swimming in the last decade.

“These are really disappointing results. This is especially the case for swimming, where a serious, long-term decline needs to be reversed,” said Sport England CEO Jennie Price.

“Whilst we’ve seen the number of people playing sport increase by 1.4 million since we won the right to host the London 2012 Games, these results highlight that our current investment model has delivered all the growth available in the traditional markets for sport.”

The other significant drop was seen in what Sport England defines as the ‘keepfit and gym sector’, which saw a drop of 153,000 – the first dip in numbers since the organisation began counting in 2005.

Sport England said changing tastes in the “traditionally buoyant” gym sector were to blame, with the number of people doing aerobic style classes declining, while high-intensity pilates and yoga continue to grow in popularity.

Sports Minister Tracey Crouch pledged to take action in light of the poor figures, with plans to deliver a new strategy for sport "as a matter of urgency".

"It's not the return we expect to see for a large investment of public money,” said Crouch.

"A significant amount of public funding has been invested in sport in the last decade, but the results simply aren't good enough."

There were some causes for cheer, however, with running, tennis and basketball all recording notable increases in participation over the six-month period.
RELATED STORIES
  Sport England launches Use Our School online resource


Sport England has launched a new online resource as part of a strategy to get more schools to open up their sports facilities for community use.
  Sport England sets sights on tackling inactivity with £5.4m investment


Schemes centred on overcoming physical inactivity across the country are to benefit from a £5.4m tranche of National Lottery funding from Sport England.
  Sport England gives £12m to National Partners


Sport England has given a boost to grassroots sport with £12m being awarded to specialist organisations which help to get people more active.
  FEATURE: Insight: Sport participation


Sport England’s director of insight, Lisa O’Keefe, asks whether we really understand what young people want from sport
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
+ More news   

FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
We Work Well Inc

In 2019 Monica Helmstetter and Lucy Hugo founded the American hosted buyer event company We Work Wel [more...]
+ More profiles  
CATALOGUE GALLERY
 

+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
 
SPA BUSINESS
SPA OPPORTUNITIES
SPA BUSINESS HANDBOOK
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS
ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
Swimming, gym and sports participation numbers slide in Sport England survey
POSTED 11 Jun 2015 . BY Jak Phillips
Empty swimming pools are becoming a more common sight, the Sport England figures show Credit: Shutterstock.com
The number of people engaged in regular physical activity in England fell 1.4 per cent between October 2014 to March 2015, with swimming and fitness suffering the largest exoduses.

The latest figures from Sport England’s Active People Survey show the number of people doing “some kind of sport once a week, every week” fell to 15.5 million – 222,000 fewer than six months ago.

Despite being the most popular participation sport in England – with more than 2.5 million adults taking part in 30 minutes of moderate intensity swimming at least once a week – swimming was once again the standout casualty. The figures showed 144,200 fewer people taking to the pool in the last six months and 390,700 in the last year. The long term trend is also concerning, with 729,000 people stopping swimming in the last decade.

“These are really disappointing results. This is especially the case for swimming, where a serious, long-term decline needs to be reversed,” said Sport England CEO Jennie Price.

“Whilst we’ve seen the number of people playing sport increase by 1.4 million since we won the right to host the London 2012 Games, these results highlight that our current investment model has delivered all the growth available in the traditional markets for sport.”

The other significant drop was seen in what Sport England defines as the ‘keepfit and gym sector’, which saw a drop of 153,000 – the first dip in numbers since the organisation began counting in 2005.

Sport England said changing tastes in the “traditionally buoyant” gym sector were to blame, with the number of people doing aerobic style classes declining, while high-intensity pilates and yoga continue to grow in popularity.

Sports Minister Tracey Crouch pledged to take action in light of the poor figures, with plans to deliver a new strategy for sport "as a matter of urgency".

"It's not the return we expect to see for a large investment of public money,” said Crouch.

"A significant amount of public funding has been invested in sport in the last decade, but the results simply aren't good enough."

There were some causes for cheer, however, with running, tennis and basketball all recording notable increases in participation over the six-month period.
RELATED STORIES
Sport England launches Use Our School online resource


Sport England has launched a new online resource as part of a strategy to get more schools to open up their sports facilities for community use.
Sport England sets sights on tackling inactivity with £5.4m investment


Schemes centred on overcoming physical inactivity across the country are to benefit from a £5.4m tranche of National Lottery funding from Sport England.
Sport England gives £12m to National Partners


Sport England has given a boost to grassroots sport with £12m being awarded to specialist organisations which help to get people more active.
FEATURE: Insight: Sport participation


Sport England’s director of insight, Lisa O’Keefe, asks whether we really understand what young people want from sport
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
Kai Kusatsu, an onsen ryokan property has launched in the famous Japanese hot spring destination, Kusatsu Onsen in Gunma Prefecture.
Luxury resort coming to Hunter Valley will have longevity spa
Private hotel owner and developer HVL Hotels will open a new luxury resort and tourism destination called Laval Hunter Valley in the second half of 2027 in Pokolbin, Australia.
+ More news   
 
FEATURED SUPPLIERS

Embrace the chill: TechnoAlpin's Snowsky revolutionises post-fitness recovery with falling snow
In the fast-paced world of fitness and wellness, where high-intensity workouts push us to our limits and the sweat pours, the importance of efficient recovery cannot be overstated. [more...]

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aquaform

With a rich heritage in the spa industry, Aquaform offers a diverse array of water wellness experien [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS