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Swiss Perfection acquired by South Korean developer, Shinsegae International
POSTED 24 Jul 2020 . BY Megan Whitby
Swiss Perfection signed the deal in order to increase its presence worldwide Credit: Swiss Perfection
"Our ambition was to intensify our efforts and to develop our growth potential – today, we're proud to be part of one of the major players in the global skincare sector"
– Monica Kolakowska
Swiss cellular skincare brand, Swiss Perfection, has been acquired by South Korean developer and distributor of beauty, fashion and lifestyle brands, Shinsegae International.

According to Swiss Perfection, the acquisition will move the company to the next level with the aim to transform its reputation into a globally renowned B2C skincare brand.

The process will include increasing the brand’s retail footprint within South Korea, subsequently penetrating the Chinese market, and gradually expanding the brand’s presence worldwide.

Monika Kolakowska, Swiss Perfection CEO, commented: “With its unique heritage and over 20 years of know-how in cutting-edge skincare, our ambition was to intensify our efforts and to develop our growth potential. Today, we are proud to be part of one of the major players in the global skincare sector.”

Shinsegae International has over 30 years of experience in importing luxury brands into the Korean market, such as Eve Lom, Natura Bisse, Hourglass and Diptyque, and also specialises in the development of its own in-house brands – this includes cosmetics brand VIDIVICI and Korean herb-based skincare brand Yunjak.

The developer is an affiliate of the Shinsegae Group, a retail conglomerate in South Korea, known for its department stores, hypermarket, duty-free and property businesses.

Swiss Perfection has announced the company will still continue to strongly identify with its deeply-rooted values of Swiss essence, craftsmanship and excellence.

The company is a member of SwissCos – Association for the Protection of the Origin of Swiss Cosmetics – and guarantees its customers 100 per cent Swiss-made products, formulated in adherence with Swiss traditions and know-how.

Claimed to be the first brand to apply plant cell extraction technology to cosmetics, Swiss Perfection is well-known for its signature Cellular Active IRISA complex which is the foundation of all of its products.

The compound is obtained from the root of Iris Germanica which accelerates the skin cell regeneration, increases tissue-oxygenation, encourages optimal hydration, stimulates cell metabolism and enhances the skin’s natural renewal process.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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NEWS
Swiss Perfection acquired by South Korean developer, Shinsegae International
POSTED 24 Jul 2020 . BY Megan Whitby
Swiss Perfection signed the deal in order to increase its presence worldwide Credit: Swiss Perfection
Our ambition was to intensify our efforts and to develop our growth potential – today, we're proud to be part of one of the major players in the global skincare sector
– Monica Kolakowska
Swiss cellular skincare brand, Swiss Perfection, has been acquired by South Korean developer and distributor of beauty, fashion and lifestyle brands, Shinsegae International.

According to Swiss Perfection, the acquisition will move the company to the next level with the aim to transform its reputation into a globally renowned B2C skincare brand.

The process will include increasing the brand’s retail footprint within South Korea, subsequently penetrating the Chinese market, and gradually expanding the brand’s presence worldwide.

Monika Kolakowska, Swiss Perfection CEO, commented: “With its unique heritage and over 20 years of know-how in cutting-edge skincare, our ambition was to intensify our efforts and to develop our growth potential. Today, we are proud to be part of one of the major players in the global skincare sector.”

Shinsegae International has over 30 years of experience in importing luxury brands into the Korean market, such as Eve Lom, Natura Bisse, Hourglass and Diptyque, and also specialises in the development of its own in-house brands – this includes cosmetics brand VIDIVICI and Korean herb-based skincare brand Yunjak.

The developer is an affiliate of the Shinsegae Group, a retail conglomerate in South Korea, known for its department stores, hypermarket, duty-free and property businesses.

Swiss Perfection has announced the company will still continue to strongly identify with its deeply-rooted values of Swiss essence, craftsmanship and excellence.

The company is a member of SwissCos – Association for the Protection of the Origin of Swiss Cosmetics – and guarantees its customers 100 per cent Swiss-made products, formulated in adherence with Swiss traditions and know-how.

Claimed to be the first brand to apply plant cell extraction technology to cosmetics, Swiss Perfection is well-known for its signature Cellular Active IRISA complex which is the foundation of all of its products.

The compound is obtained from the root of Iris Germanica which accelerates the skin cell regeneration, increases tissue-oxygenation, encourages optimal hydration, stimulates cell metabolism and enhances the skin’s natural renewal process.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
MORE NEWS
Reykjavik city centre set to welcome ocean-side geo-thermal wellness lagoon in 2021
Attractions and hospitality brand, Pursuit, has unveiled plans to develop a premium oceanfront geothermal lagoon in Iceland.
Hydrotherapy proven to be both preventative and therapeutic health treatment
Spa and wellness businesses have a long history of using hydrotherapy to deliver curative benefits to customers. Now a research review has shown why being immersed in water has so many unexpected health benefits.
Emaar Hospitality to unveil Dubai spa with world’s highest infinity pool
The Wellness and Barr + Wray are collaborating to realise a new spa and gym for the upcoming Address Jumeirah Resort and Spa, in Dubai.
ISPA board appoints Patrick Huey as new chair
ISPA has elected a new chair, vice-chair and secretary-treasurer to its board of directors. The new officers’ terms will begin effective immediately.
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In 2004, Shogoro Uemura, CEO of Iyashi Dôme, was inspired by his father’s work to create a new treatment protocol based on the Japanese tradition of sand bathing. [more...]

The Core of your spa reopening
With new government guidelines shifting how spas operate, it is important to use a system that complies with these changes. This is where Core by Premier Software® comes in. [more...]
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Matrix

Matrix Fitness – one of the world’s leading commercial fitness brands – is a division of Johnson H [more...]
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+ More catalogues  

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ResortSuite mobile. Deploy your own fully branded app. Give your guests unlimited access to your resort with real time booking capabilities, dining reservations, itineraries, member profiles and more... Find out more...
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DIRECTORY
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DIARY

 

16-19 Aug 2020

SPATEC Spring North America

Ritz-Carlton, Miami, United States
23-24 Aug 2020

The International Congress of Esthetics and Spa - Long Beach

Long Beach Convention Center , Long Beach, United States
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020

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