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NEWS
Swiss Perfection acquired by South Korean developer, Shinsegae International
POSTED 24 Jul 2020 . BY Megan Whitby
Swiss Perfection signed the deal in order to increase its presence worldwide Credit: Swiss Perfection
Our ambition was to intensify our efforts and to develop our growth potential – today, we're proud to be part of one of the major players in the global skincare sector
– Monica Kolakowska
Swiss cellular skincare brand, Swiss Perfection, has been acquired by South Korean developer and distributor of beauty, fashion and lifestyle brands, Shinsegae International.

According to Swiss Perfection, the acquisition will move the company to the next level with the aim to transform its reputation into a globally renowned B2C skincare brand.

The process will include increasing the brand’s retail footprint within South Korea, subsequently penetrating the Chinese market, and gradually expanding the brand’s presence worldwide.

Monika Kolakowska, Swiss Perfection CEO, commented: “With its unique heritage and over 20 years of know-how in cutting-edge skincare, our ambition was to intensify our efforts and to develop our growth potential. Today, we are proud to be part of one of the major players in the global skincare sector.”

Shinsegae International has over 30 years of experience in importing luxury brands into the Korean market, such as Eve Lom, Natura Bisse, Hourglass and Diptyque, and also specialises in the development of its own in-house brands – this includes cosmetics brand VIDIVICI and Korean herb-based skincare brand Yunjak.

The developer is an affiliate of the Shinsegae Group, a retail conglomerate in South Korea, known for its department stores, hypermarket, duty-free and property businesses.

Swiss Perfection has announced the company will still continue to strongly identify with its deeply-rooted values of Swiss essence, craftsmanship and excellence.

The company is a member of SwissCos – Association for the Protection of the Origin of Swiss Cosmetics – and guarantees its customers 100 per cent Swiss-made products, formulated in adherence with Swiss traditions and know-how.

Claimed to be the first brand to apply plant cell extraction technology to cosmetics, Swiss Perfection is well-known for its signature Cellular Active IRISA complex which is the foundation of all of its products.

The compound is obtained from the root of Iris Germanica which accelerates the skin cell regeneration, increases tissue-oxygenation, encourages optimal hydration, stimulates cell metabolism and enhances the skin’s natural renewal process.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
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News   Products   Magazine
NEWS
Swiss Perfection acquired by South Korean developer, Shinsegae International
POSTED 24 Jul 2020 . BY Megan Whitby
Swiss Perfection signed the deal in order to increase its presence worldwide Credit: Swiss Perfection
Our ambition was to intensify our efforts and to develop our growth potential – today, we're proud to be part of one of the major players in the global skincare sector
– Monica Kolakowska
Swiss cellular skincare brand, Swiss Perfection, has been acquired by South Korean developer and distributor of beauty, fashion and lifestyle brands, Shinsegae International.

According to Swiss Perfection, the acquisition will move the company to the next level with the aim to transform its reputation into a globally renowned B2C skincare brand.

The process will include increasing the brand’s retail footprint within South Korea, subsequently penetrating the Chinese market, and gradually expanding the brand’s presence worldwide.

Monika Kolakowska, Swiss Perfection CEO, commented: “With its unique heritage and over 20 years of know-how in cutting-edge skincare, our ambition was to intensify our efforts and to develop our growth potential. Today, we are proud to be part of one of the major players in the global skincare sector.”

Shinsegae International has over 30 years of experience in importing luxury brands into the Korean market, such as Eve Lom, Natura Bisse, Hourglass and Diptyque, and also specialises in the development of its own in-house brands – this includes cosmetics brand VIDIVICI and Korean herb-based skincare brand Yunjak.

The developer is an affiliate of the Shinsegae Group, a retail conglomerate in South Korea, known for its department stores, hypermarket, duty-free and property businesses.

Swiss Perfection has announced the company will still continue to strongly identify with its deeply-rooted values of Swiss essence, craftsmanship and excellence.

The company is a member of SwissCos – Association for the Protection of the Origin of Swiss Cosmetics – and guarantees its customers 100 per cent Swiss-made products, formulated in adherence with Swiss traditions and know-how.

Claimed to be the first brand to apply plant cell extraction technology to cosmetics, Swiss Perfection is well-known for its signature Cellular Active IRISA complex which is the foundation of all of its products.

The compound is obtained from the root of Iris Germanica which accelerates the skin cell regeneration, increases tissue-oxygenation, encourages optimal hydration, stimulates cell metabolism and enhances the skin’s natural renewal process.
Sign up here to get the Spa Business and Spa Business insider weekly ezines and every issue of Spa Business and Spa Business insider magazines free on digital.
RELATED STORIES
MORE NEWS
Phoenicia Malta unveils refreshing light-filled spa with suspended treatment rooms
Luxury five-star hotel The Phoenicia Malta has been upgraded with a 1,200sq m new Deep Nature Spa in the heart of Valletta, in Malta.
ISPA replaces 2021 Conference & Expo with virtual event to inform and inspire
The International Spa Association (ISPA) has decided to cancel its upcoming ISPA Conference & Expo in May, due to the ongoing global pandemic.
Amanda Winwood announces plans for Spafest in September 2021
Amanda Winwood, founder of Made for Life Organics, has announced that industry event Spafest will be held in the UK in September.
UK beauty industry makes history after achieving sector-specific government representation
After a steadfast strategic campaign, the British Beauty Council, UK Spa Association, British Association of Beauty Therapy and Cosmetology (BABTAC) and the National Hair & Beauty Federation has been granted a new sector-specific team within government, dedicated specifically to supporting Personal Care.
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Maintaining a consistent customer experience is critical to the success of a growing B2C service brand. [more...]

Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions. [more...]
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Unbescheiden GmbH was founded in 1869 in Baden- Baden, Germany [more...]
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+ More catalogues  

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BC Softwear - Positioning Video for Pure Spa Linen & SupremeSoft
BC Softwear are the leading supplier of spa linen, luxury robes and footwear for the Spa Market. See how our Pure Spa Linen range can enhance your 5* spa and treatment offering. Thanks to The Langley, a Luxury Collection Hotel. Find out more...
+ More videos  

DIRECTORY
+ More directory  
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22 Jan 2021

Spa Leadership Symposium

Online (Zoom),
02-04 Feb 2021

Beauty West Africa

Landmark Centre, Lagos, Nigeria
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021

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