Consumer research company The Hartman Group has published an infographic of ten defining attributes of ‘health and wellness,’ as perceived by
millennials. Millennials, for the purpose of the Outlook on the Millennial Consumer 2014 study, were defined as anyone between 19 and 33 years of age.

Health and wellness means ‘being physically fit’ to 60 per cent of millennials, according to
The Hartman Group. Additionally, to 57 per cent, it means ‘leading a balanced lifestyle’.

‘Feeling good about oneself’ accounts for 55 per cent of millennials’ perception of health and wellness. 53 per cent define it as ‘having energy for an active lifestyle’.

Half of millennials believe being healthy and well is the same as ‘not being ill’. ‘Being able to deal with stress’ is also synonymous for health and wellness for 47 per cent of millennials. The same percentage thinks it means ‘not being overweight’.

Forty-four per cent believe ‘being alert and bright-minded’ is the same as being healthy. ‘Maintaining a spiritual balance’ is how 38 per cent of millennials view health and wellness.

“Health and wellness encompasses the physical and emotional, the tangible and the intangible,” the infographic by The Hartman Group reads. “For millennials, wellbeing means staying active and learning to let go.”