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Voya and Anada co-create ocean-inspired thermal ritual
POSTED 12 Feb 2026 . BY Helen Andrews
The two rituals last 15-17 minutes Credit: Voya

Credit: Lucy Leo Creative
By combining our expertise in sauna ritual design with Voya’s seaweed-based therapy, we are making these immersive experiences more accessible and structured for spa partners
– Deborah Carr, founder of Anada
The training protocol includes a sauna and a steam ritual, using Voya's products
The ritual will launch in spas internationally in March
Spa teams that train with Anada will do so to international standards

Thermal sauna and wellness training company Anada has collaborated with Irish seaweed skincare company Voya to create two thermal ritual protocols inspired by the ocean.

The training, which will launch internationally in March, has been developed to help spa teams capitalise on the global resurgence of sauna bathing culture and desire for immersive wellness experiences.

The two rituals combine Voya’s thalassotherapy heritage and Anada’s contemporary thermotherapy ceremonies

The brands say the Voya Thermal Rituals training will be supported by certified professional training in technical, sensory and performance skills, via Anada, to ensure consistent standards. 

  • Tides of Renewal – a sauna ritual that lasts 15-17 minutes

This is a group sauna ceremony that is described as deeply restorative. It combines a seaweed infusion, guided breathwork and choreographed saunamaster towel artistry.

Designed to harmonise the nervous system, the ritual is said to stimulate circulation and reconnect guests with the rhythm of the sea.

  • Ocean Replenish – a steam ritual that lasts 15-17 minutes

During the steam experience, Voya’s seaweed products are used to exfoliate the skin, a cooling compress is used to rebalance the body, hydration is restored and the senses are heightened.

Deborah Carr, founder of Anada, said: “There is such a natural synergy and shared ethos between our two brands, particularly around our vision and mission to bring authentic thermal therapies to a wider audience. By combining our expertise in sauna ritual design with Voya’s seaweed-based therapy, we're making these immersive experiences more accessible and structured for spa partners. We can’t wait to see how this partnership evolves, and how guests connect with these new ocean-inspired rituals.”

Mark Walton, co-founder of Voya, said: “Anada really understands the craft of thermal rituals and we understand the craft and power of seaweed-based therapy. What we’ve created with Voya Thermal Rituals is something that feels grounded in tradition, but that also gives spa teams a practical framework to bring these experiences to their guests in a clear, thoughtful way.”

Anada

Anada launched its first UK Beauty Guild-accredited saunamaster training course last year. The course aims to help staff reach internationally-recognised standards in heat therapy techniques and wellness ceremonies.

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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Voya and Anada co-create ocean-inspired thermal ritual
POSTED 12 Feb 2026 . BY Helen Andrews
The two rituals last 15-17 minutes Credit: Voya
Credit: Lucy Leo Creative
By combining our expertise in sauna ritual design with Voya’s seaweed-based therapy, we are making these immersive experiences more accessible and structured for spa partners
– Deborah Carr, founder of Anada
The training protocol includes a sauna and a steam ritual, using Voya's products
The ritual will launch in spas internationally in March
Spa teams that train with Anada will do so to international standards

Thermal sauna and wellness training company Anada has collaborated with Irish seaweed skincare company Voya to create two thermal ritual protocols inspired by the ocean.

The training, which will launch internationally in March, has been developed to help spa teams capitalise on the global resurgence of sauna bathing culture and desire for immersive wellness experiences.

The two rituals combine Voya’s thalassotherapy heritage and Anada’s contemporary thermotherapy ceremonies

The brands say the Voya Thermal Rituals training will be supported by certified professional training in technical, sensory and performance skills, via Anada, to ensure consistent standards. 

  • Tides of Renewal – a sauna ritual that lasts 15-17 minutes

This is a group sauna ceremony that is described as deeply restorative. It combines a seaweed infusion, guided breathwork and choreographed saunamaster towel artistry.

Designed to harmonise the nervous system, the ritual is said to stimulate circulation and reconnect guests with the rhythm of the sea.

  • Ocean Replenish – a steam ritual that lasts 15-17 minutes

During the steam experience, Voya’s seaweed products are used to exfoliate the skin, a cooling compress is used to rebalance the body, hydration is restored and the senses are heightened.

Deborah Carr, founder of Anada, said: “There is such a natural synergy and shared ethos between our two brands, particularly around our vision and mission to bring authentic thermal therapies to a wider audience. By combining our expertise in sauna ritual design with Voya’s seaweed-based therapy, we're making these immersive experiences more accessible and structured for spa partners. We can’t wait to see how this partnership evolves, and how guests connect with these new ocean-inspired rituals.”

Mark Walton, co-founder of Voya, said: “Anada really understands the craft of thermal rituals and we understand the craft and power of seaweed-based therapy. What we’ve created with Voya Thermal Rituals is something that feels grounded in tradition, but that also gives spa teams a practical framework to bring these experiences to their guests in a clear, thoughtful way.”

Anada

Anada launched its first UK Beauty Guild-accredited saunamaster training course last year. The course aims to help staff reach internationally-recognised standards in heat therapy techniques and wellness ceremonies.

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Franchise expert Carrie Walsh joins Hand and Stone Massage and Facial Spa as CEO
Hand and Stone Massage and Facial Spa, the spa business with more than 650 locations across the US and Canada, has appointed franchise expert Carrie Walsh as CEO as the company plans to expand.
HCM Invest opens applications for pitching slots
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Synergy – The Retreat Show invites consumer and industry perspectives on retreats for research
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ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

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