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NEWS
Tracey Crouch: new sports strategy to ditch binary focus on participation and medals
POSTED 20 Oct 2015 . BY Tom Walker
Crouch has previously said she will "rip up" the existing strategy
The government’s public consultation on a new sports strategy has ignited a "great response" from the sector, according to sports minister Tracey Crouch.

Speaking at the Beyond Sport event in London, Crouch said the positive reaction has reinforced the government’s view that the new strategy shouldn’t be based on a binary approach – simply looking at participation and medals when measuring success.

“My inbox has been full of enthusiastic responses,” Crouch said. “As those who have read our consultation will know, we have not been looking at just participation alone.

“For too long, success in sport has been based only on two crude measurements: participation and medals.

“The strategy of course includes these but will also look at maximising sport as a force for good. It will look at the overall value of sport and what it can bring to the wider community - including improving health, inequality and educational outcomes.”

“Sport can have a positive impact on issues as diverse as employability, tacking inequality, and addressing anti-social behaviour.”

During her speech, Crouch also renewed her earlier call for the football’s world governing body FIFA to “sort itself out” for the good of the game.

“It is safe to say that public trust in FIFA is at an all time low,” Crouch said.

“It is my hope that FIFA will have been completely reformed by the time the next World Cup kicks off in 2018, and that by then, there will be a world governing body for football that we can all trust. We want our home nation FAs alongside football associations around the world to help ensure good governance and transparency is imbedded in FIFA.

“But it is hard to believe that change will happen if the men at the top of FIFA appear to be corrupt and corruptible. Whoever is elected the next FIFA President must have wide scale reform at the heart of their manifesto.”

The Beyond Sport Summit is taking place in London this week. For more info on the event, click here.
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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
Tracey Crouch: new sports strategy to ditch binary focus on participation and medals
POSTED 20 Oct 2015 . BY Tom Walker
Crouch has previously said she will "rip up" the existing strategy
The government’s public consultation on a new sports strategy has ignited a "great response" from the sector, according to sports minister Tracey Crouch.

Speaking at the Beyond Sport event in London, Crouch said the positive reaction has reinforced the government’s view that the new strategy shouldn’t be based on a binary approach – simply looking at participation and medals when measuring success.

“My inbox has been full of enthusiastic responses,” Crouch said. “As those who have read our consultation will know, we have not been looking at just participation alone.

“For too long, success in sport has been based only on two crude measurements: participation and medals.

“The strategy of course includes these but will also look at maximising sport as a force for good. It will look at the overall value of sport and what it can bring to the wider community - including improving health, inequality and educational outcomes.”

“Sport can have a positive impact on issues as diverse as employability, tacking inequality, and addressing anti-social behaviour.”

During her speech, Crouch also renewed her earlier call for the football’s world governing body FIFA to “sort itself out” for the good of the game.

“It is safe to say that public trust in FIFA is at an all time low,” Crouch said.

“It is my hope that FIFA will have been completely reformed by the time the next World Cup kicks off in 2018, and that by then, there will be a world governing body for football that we can all trust. We want our home nation FAs alongside football associations around the world to help ensure good governance and transparency is imbedded in FIFA.

“But it is hard to believe that change will happen if the men at the top of FIFA appear to be corrupt and corruptible. Whoever is elected the next FIFA President must have wide scale reform at the heart of their manifesto.”

The Beyond Sport Summit is taking place in London this week. For more info on the event, click here.
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Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
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International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
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Elemis launches its first Red Light Mask, lighting the way to advanced skin health and restoration
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ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
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