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Two-thirds ‘unaware’ of calories needed to maintain a healthy weight
POSTED 08 Jan 2015 . BY Jak Phillips
The new findings highlight a worrying lack of dietary awareness Credit: Shutterstock.com / Anatoly Tiplyashin
Almost two-thirds of people do not know how many calories the average person needs to maintain a healthy weight, according to new research.

Diabetes UK, The British Heart Foundation and Tesco commissioned the YouGov survey of 2,025 people to gauge existing awareness ahead of the trio’s new partnership that aims to improve the health of the nation.

The research found that just 35 per cent of respondents knew the average man needs to consume 2,500 calories a day to maintain a healthy weight, while only slightly more, (37 per cent) could pinpoint 2,000 calories as the equivalent for women.

Awareness was found to be even lower among older people, with just a quarter of those aged 55 and over knowing the recommended daily calorie intake for each sex.

With an estimated 62 per cent of UK adults overweight and the nation facing a physical inactivity epidemic, the new findings highlight a worrying lack of dietary awareness. The YouGov survey also flagged widespread underestimates in the amount of calories contained in popular foods, while half of respondents are failing to achieve the minimum recommended amount of physical activity.

“These figures are deeply concerning and highlight our confusion about calories,” said British Heart Foundation CEO Simon Gillespie.

“Eating too much of any food increases the chances of becoming obese, a risk factor for coronary heart disease, which is the UK’s single biggest killer. We all must pay more notice to what and how much we are eating and drinking to maintain a healthy weight and heart.”

As part of the new partnership, the three organisations aim to raise £30m over the next three years to be spent on a series of initiatives that will help people better understand how to lead a healthy lifestyle.

As one of the first activities of the partnership, Tesco stores around the country are offering free health checks for 40,000 individuals this January. This includes a blood pressure check, a cholesterol test, a Type 2 diabetes test and a BMI (weight) check and takes about 20 minutes.

The latest healthy living push from the supermarket giant highlights an increasing commitment towards health and fitness. Having previously paired up with Xercise4Less to offer an instore gym, and later provided a community yoga space at the Tesco Extra store in Watford, the supermarket chain also recently launched low-fat food range My Fit Lifestyle.
The new findings highlight a worrying lack of dietary awareness Credit: Shutterstock.com / Anatoly Tiplyashin
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  Tesco teams up with charity giants to kickstart healthy living campaign


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Supermarket chain Tesco is to continue its push into the health and fitness market, with a new range of healthy food options in a similar vein to those offered by Weight Watchers and Slimming World.
  Xercise4Less to open giant budget club at Tesco Extra store


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Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
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News   Products   Magazine   Subscribe
NEWS
Two-thirds ‘unaware’ of calories needed to maintain a healthy weight
POSTED 08 Jan 2015 . BY Jak Phillips
The new findings highlight a worrying lack of dietary awareness Credit: Shutterstock.com / Anatoly Tiplyashin
Almost two-thirds of people do not know how many calories the average person needs to maintain a healthy weight, according to new research.

Diabetes UK, The British Heart Foundation and Tesco commissioned the YouGov survey of 2,025 people to gauge existing awareness ahead of the trio’s new partnership that aims to improve the health of the nation.

The research found that just 35 per cent of respondents knew the average man needs to consume 2,500 calories a day to maintain a healthy weight, while only slightly more, (37 per cent) could pinpoint 2,000 calories as the equivalent for women.

Awareness was found to be even lower among older people, with just a quarter of those aged 55 and over knowing the recommended daily calorie intake for each sex.

With an estimated 62 per cent of UK adults overweight and the nation facing a physical inactivity epidemic, the new findings highlight a worrying lack of dietary awareness. The YouGov survey also flagged widespread underestimates in the amount of calories contained in popular foods, while half of respondents are failing to achieve the minimum recommended amount of physical activity.

“These figures are deeply concerning and highlight our confusion about calories,” said British Heart Foundation CEO Simon Gillespie.

“Eating too much of any food increases the chances of becoming obese, a risk factor for coronary heart disease, which is the UK’s single biggest killer. We all must pay more notice to what and how much we are eating and drinking to maintain a healthy weight and heart.”

As part of the new partnership, the three organisations aim to raise £30m over the next three years to be spent on a series of initiatives that will help people better understand how to lead a healthy lifestyle.

As one of the first activities of the partnership, Tesco stores around the country are offering free health checks for 40,000 individuals this January. This includes a blood pressure check, a cholesterol test, a Type 2 diabetes test and a BMI (weight) check and takes about 20 minutes.

The latest healthy living push from the supermarket giant highlights an increasing commitment towards health and fitness. Having previously paired up with Xercise4Less to offer an instore gym, and later provided a community yoga space at the Tesco Extra store in Watford, the supermarket chain also recently launched low-fat food range My Fit Lifestyle.
The new findings highlight a worrying lack of dietary awareness Credit: Shutterstock.com / Anatoly Tiplyashin
RELATED STORIES
Tesco teams up with charity giants to kickstart healthy living campaign


Tesco is continuing its push towards wellness by teaming up with Diabetes UK and the British Heart Foundation to form a charity partnership aiming to raise millions of pounds to promote healthy living.
Tesco to take on dieting giants with fitness-focused eating plans


Supermarket chain Tesco is to continue its push into the health and fitness market, with a new range of healthy food options in a similar vein to those offered by Weight Watchers and Slimming World.
Xercise4Less to open giant budget club at Tesco Extra store


Independent budget gym chain Xercise4Less has secured a deal with supermarket giant Tesco to open a club at the Tesco Extra store in Stockton-on-Tees.
MORE NEWS
Belgin Aksoy prepares to mark 15 years of Global Wellness Day on Saturday 13 June
Global Wellness Day (GWD) will mark its 15th anniversary on Saturday 13 June 2026, with the theme: #JoyMagenta – a celebration of the healing qualities of simple gestures and activities that spark joy.
HUM2N opens longevity clinic at Six Senses London
Global luxury hospitality brand, Six Senses, has partnered with longevity healthcare provider, HUM2N, to launch a clinic at Six Senses London, at The Whiteley.
Mayrlife opens first hotel day clinic in partnership with Rosewood Vienna
As part of its first hotel partnership, Mayrlife – the medical health resort company known for its site in Altaussee, Austria – has launched a day clinic at the Rosewood Vienna.
KX Chelsea invests £15 million to upgrade its wellness offering
Premium London health club, KX Chelsea, will imminently unveil its most significant redevelopment since its launch in 2002 to create an integrated wellness model combining training, recovery and relaxation.
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Spa Life International (UK)

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World Bathing Day

Worldwide,
+ More diary  
 


ADVERTISE . CONTACT US

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Tel: +44 (0)1462 431385

©Cybertrek 2026

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