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NEWS
Viking theme park takes Norse mythology into virtual reality
POSTED 18 Sep 2015 . BY Tom Anstey
Virtual reality conquest rooms equipped with VR headsets and omni multi-directional treadmills turn the landscape around the player into an explorable Norse world
A Viking-themed augmented reality attraction is currently under development in Copenhagen, Denmark, with the startup project taking Norse mythology onto a virtual platform.

Blending traditional rides and attractions with augmented reality, The Legendary World of Norse Mythology: Yggdrasil will make its public debut in 2019.

The attraction will offer VR dark rides, equipping the visitors with laser swords to fight giants and dragons, while virtual reality conquest rooms equipped with VR headsets and omni multi-directional treadmills turn the landscape around the player into an explorable Norse world.

There will also be augmented reality ‘quest’ rooms, which will allow groups to solve a puzzle within a themed room filled with props. In addition to the virtual reality component, an outdoor Viking fortress will also be developed, while traditional Viking longhouses will be available for rental as accommodation.

Speaking to Fortune, Peter Franklin Wurtz, co-founder of the startup, said the concept was inspired by disappointment visitors had at a Viking exhibition in London, with complaints that the exhibit didn’t offer the mythology they were hoping for. Wurtz and co-founder Patrick Mønsted Bendix both have a professional background consulting within the film, event and entertainment industries, and want to use those skills to create what wasn’t previously on offer.

“We think that the best way to capture the look and feel of the Vikings legends, myths, and sagas is to make it virtually real using CGI, 3D domes, VR, and AR,” said Wurtz. “Since mythology is a magical and very fantasy-like world to many people, we will give the audience an immersive experience of this imaginative world of gods, dwarfs, dragons, elves, and giants.

“VR and AR saves us time because none of our employees have to dress up like dwarves, elves, or Vikings and we don’t have to run a live show, which likely wouldn’t be nearly as good as what could be done through this technology,” he continued. “Over the next two to three years we see a paradigm shift with VR technology where it will reach the economies of scale.”

The attraction is hoping to attract half-a-million visitors in its first year, drawing more than a million guests after that.

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NEWS
Viking theme park takes Norse mythology into virtual reality
POSTED 18 Sep 2015 . BY Tom Anstey
Virtual reality conquest rooms equipped with VR headsets and omni multi-directional treadmills turn the landscape around the player into an explorable Norse world
A Viking-themed augmented reality attraction is currently under development in Copenhagen, Denmark, with the startup project taking Norse mythology onto a virtual platform.

Blending traditional rides and attractions with augmented reality, The Legendary World of Norse Mythology: Yggdrasil will make its public debut in 2019.

The attraction will offer VR dark rides, equipping the visitors with laser swords to fight giants and dragons, while virtual reality conquest rooms equipped with VR headsets and omni multi-directional treadmills turn the landscape around the player into an explorable Norse world.

There will also be augmented reality ‘quest’ rooms, which will allow groups to solve a puzzle within a themed room filled with props. In addition to the virtual reality component, an outdoor Viking fortress will also be developed, while traditional Viking longhouses will be available for rental as accommodation.

Speaking to Fortune, Peter Franklin Wurtz, co-founder of the startup, said the concept was inspired by disappointment visitors had at a Viking exhibition in London, with complaints that the exhibit didn’t offer the mythology they were hoping for. Wurtz and co-founder Patrick Mønsted Bendix both have a professional background consulting within the film, event and entertainment industries, and want to use those skills to create what wasn’t previously on offer.

“We think that the best way to capture the look and feel of the Vikings legends, myths, and sagas is to make it virtually real using CGI, 3D domes, VR, and AR,” said Wurtz. “Since mythology is a magical and very fantasy-like world to many people, we will give the audience an immersive experience of this imaginative world of gods, dwarfs, dragons, elves, and giants.

“VR and AR saves us time because none of our employees have to dress up like dwarves, elves, or Vikings and we don’t have to run a live show, which likely wouldn’t be nearly as good as what could be done through this technology,” he continued. “Over the next two to three years we see a paradigm shift with VR technology where it will reach the economies of scale.”

The attraction is hoping to attract half-a-million visitors in its first year, drawing more than a million guests after that.

RELATED STORIES
Sleepy Hollow is first VR experience to claim Emmy award


A virtual reality experience set up at this year’s Comic-Con is the first VR film in history to win a prestigious Emmy award.
Otoy showcases exciting new VR technologies at Siggraph


Los Angeles-based tech company Otoy has debuted new immersive virtual reality (VR) experiences with its light field rendering technology and live 360-degree avatar scanning within VR.
VR feature film lets you choose your own adventure


Click and point adventures are taking a revolutionary new step forward, with the debut of the world’s first virtual reality (VR) choose-your-own-adventure feature film.
Siggraph 2015 to host VR Village exploring emerging technologies


Siggraph – the annual five-day conference on the latest in computer graphics and interactive techniques – is launching a programme featuring real time immersion in the latest virtual and augmented realities with its debuting VR Village.
MORE NEWS
The Well names Zeev Sharon chief development officer and announces plans for Swiss debut
Modern US wellness brand The Well has promoted Zeev Sharon, formerly VP of real estate, to chief development officer.
QC New York to unveil 15,000sq ft multimillion-dollar expansion in July
QC New York, a luxury Italian day spa on Governors Island, will expand its offering this July by adding an extra 15,000sq ft of space. This new area will feature sensory saunas, waterfalls, a salt room, an ice room, a lavender room, a 142-seat bistro and a waterbed relaxation room.
Wellness real estate market booming – forecast to reach $913bn by 2028, reports GWI
The Global Wellness Institute (GWI) has released promising new research on the wellness real estate market at its third-annual Wellness Real Estate & Communities Symposium in Manhattan.
Banyan Group appoints Paul Hawco to spearhead wellness strategy
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COMPANY PROFILES
Power Plate

Power Plate is owned, manufactured and distributed by Northbrook, Ill.-based Performance Health Syst [more...]
+ More profiles  
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+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-24 May 2024

European Health Prevention Day

Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
30-30 May 2024

Forum HOTel&SPA

Four Seasons Hotel George V, Paris, France
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2024

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