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NEWS
Virgin Active to keep two clubs following competition enquiry into DLL deal
POSTED 25 May 2017 . BY Tom Walker
Virgin Active will introduce the Pack - its group cycle product - into all major territories
Two of the 16 health clubs which David Lloyd Leisure (DLL) intended to acquire from Virgin Active will now not be included in the deal, after concerns were raised by a competition watchdog.

The Competition and Markets Authority (CMA) said that DLL must “resolve concerns” relating to Virgin clubs in Brighton and Clearview, Essex, by Friday 26 May, in order to avoid an in-depth phase two investigation.

To avoid the in-depth investigation, DLL will leave the two clubs in Virgin Active’s ownership, while pushing to finalise a deal for the other 14 sites.

In a statement, the CMA said: “Following an initial investigation into the merger, we have found that the two Virgin Active gyms compete closely with the nearby David Lloyd gyms, and would face limited competition from other operators after the merger.

“The CMA is concerned that this loss of competition could result in higher prices or worse deals being offered to gym users in these areas.

“It is therefore going to refer the merger for an in-depth Phase 2 investigation by an independent group of CMA panel members unless David Lloyd is able to offer proposals that resolve the competition concerns by 26 May 2017.”

In response, Virgin Active said it was “delighted” to be keeping the two properties in its ownership.

A spokersperson told Health Club Management: “We can confirm that our clubs in Brighton and Clearview in Essex are to remain under our ownership following a review of their proposed sale to another gym chain.

“We’re pleased they will be remaining part of the family and look forward to continuing to provide members at both clubs with the great fitness and wellbeing experiences they’ve come to expect from us.”

First announced in February, DLL’s acquisition of the Virgin Active clubs will bring the number of sites in the DLL portfolio to 109.

DLL currently operates 83 clubs in the UK with a further 12 in the Netherlands, Belgium and Spain.
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  David Lloyd Leisure set to buy Virgin Active sites


David Lloyd Leisure (DLL) has exchanged contracts to buy 16 Virgin Active health clubs for an undisclosed sum.  
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ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
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Uniting the world of spa & wellness
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News   Products   Magazine   Subscribe
NEWS
Virgin Active to keep two clubs following competition enquiry into DLL deal
POSTED 25 May 2017 . BY Tom Walker
Virgin Active will introduce the Pack - its group cycle product - into all major territories
Two of the 16 health clubs which David Lloyd Leisure (DLL) intended to acquire from Virgin Active will now not be included in the deal, after concerns were raised by a competition watchdog.

The Competition and Markets Authority (CMA) said that DLL must “resolve concerns” relating to Virgin clubs in Brighton and Clearview, Essex, by Friday 26 May, in order to avoid an in-depth phase two investigation.

To avoid the in-depth investigation, DLL will leave the two clubs in Virgin Active’s ownership, while pushing to finalise a deal for the other 14 sites.

In a statement, the CMA said: “Following an initial investigation into the merger, we have found that the two Virgin Active gyms compete closely with the nearby David Lloyd gyms, and would face limited competition from other operators after the merger.

“The CMA is concerned that this loss of competition could result in higher prices or worse deals being offered to gym users in these areas.

“It is therefore going to refer the merger for an in-depth Phase 2 investigation by an independent group of CMA panel members unless David Lloyd is able to offer proposals that resolve the competition concerns by 26 May 2017.”

In response, Virgin Active said it was “delighted” to be keeping the two properties in its ownership.

A spokersperson told Health Club Management: “We can confirm that our clubs in Brighton and Clearview in Essex are to remain under our ownership following a review of their proposed sale to another gym chain.

“We’re pleased they will be remaining part of the family and look forward to continuing to provide members at both clubs with the great fitness and wellbeing experiences they’ve come to expect from us.”

First announced in February, DLL’s acquisition of the Virgin Active clubs will bring the number of sites in the DLL portfolio to 109.

DLL currently operates 83 clubs in the UK with a further 12 in the Netherlands, Belgium and Spain.
RELATED STORIES
David Lloyd Leisure set to buy Virgin Active sites


David Lloyd Leisure (DLL) has exchanged contracts to buy 16 Virgin Active health clubs for an undisclosed sum.  
MORE NEWS
Preidlhof Luxury DolceVita Resort to unveil new spa in February 2027
Preidlhof Luxury DolceVita Resort, a destination resort and spa in Naturno, South Tyrol in Italy, will reveal a new spa in February 2027, which has been designed by wellness expert and consultant Patrizia Bortolin.
ISPA launches on-demand customer experience course by Dan Gingiss
The International Spa Association (ISPA) has launched a course by customer experience expert Dan Gingiss on its iLearn platform.
Virgin Active opens social wellness club in London's Mayfair
Corinthia appoints Peter Roth as president of hotel operations
Peter Roth has been appointed as Corinthia’s president of hotel operations.
Hoshino Resorts opens Kai Kusatsu as it expands the Kai onsen ryokan brand
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FEATURED SUPPLIERS

HPO Tech brings design-led hyperbaric systems to the spa floor
Hyperbaric oxygen therapy has moved well beyond the clinic and spa operators represent the fastest-growing market for the technology. [more...]

Glow beyond protection: meet Comfort Zone Hydramemory Hybrid Glow SPF 30
Sun protection is no longer just about shielding the skin – it's about enhancing it. [more...]
+ More featured suppliers  
COMPANY PROFILES
Kemitron GmbH

Our portfolio is divided into four product areas; Technology, Fragrances, Disinfectant and Cleaners [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

03-05 Jul 2026

World Championship in Massage

Copenhagen, Copenhagen, Denmark
23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS