Ireland-based organic seaweed brand Voya has partnered with The Woodhouse Day Spa franchise, which has more than 44 spa facilities in the US across 15 states.

Officially launching on American Mother’s Day, 10 May, therapists at The Woodhouse Day Spas will offer an exclusive selection of treatments developed by Voya – following intensive training for the last few months for both companies.

Speaking exclusively to Spa Opportunities, Voya's managing director Mark Walton noted that to deal with demand, in more than 36 countries now, the seaweed skincare firm is moving to a new 20,000sq ft (1,858sq m) manufacturing facility that will eventually measure 40,000sq ft (3,716sq m) when the development is complete.

“Thankfully, the sustainable organic harvesting practices we have developed locally, and successfully implemented at an EU level, have future proofed us for any increases in demand – that and around 30 million tonnes of seaweed!”

Founded in 2001 in Victoria, Texas, The Woodhouse Day Spa currently has more than 44 locations and has plans to launch 300 more in the coming years. A partnership with The Woodhouse Day Spa offers Voya a stronger foothold in the US market, which in turn will aid growth on a global scale.

“America is still the centre of the consumer world,” added Walton. “In terms of brand awareness, Voya is geographically diversified, which allows us to ‘learn’ from many markets and ultimately these synergies benefit our clientele.

“This partnership is an amazing opportunity for us and a real endorsement for Voya in particular as it is now a core vendor for The Woodhouse Day Spa,” said Walton.

“The beautiful Voya packaging definitely caught our attention, but the opportunity to offer fresh Atlantic Ocean seaweed and organic products that deliver powerful results really won us over,” said Teddy Lester, VP of The Woodhouse Day Spa.

In other news, The Woodhouse Day Spa introduced a new range of remedial sleep treatments in January.