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W3Fit heads to the US with new event slated for September 2024
POSTED 07 Sep 2023 . BY Liz Terry
The We Work Well team is launching a US fitness event (L/R) Hugo, Zarb Jenkins, Helmstetter and Close Credit: We Work Well
We Work Well has announced the launch of W3Fit North America
The event will be held in San Diego from 8 - 11 September 2024 at the Estancia La Jolla Hotel & Spa
The company now has six events – North America and EMEA in three key markets: spa, fitness and hospitality
Founders Monica Helmstetter and Lucy Hugo told HCM their intention was to design an event platform that could be adapted to the evolving needs of any vertical market it enters
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.
Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.
We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.
The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.
W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.
“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.
"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.
Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.
“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.
“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.
Cameron Close, global wellness director at We Work Well, has been appointed event director.
His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.
Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”
W3Spa EMEA 2023 kicks off in Croatia with a focus on finding balance POSTED 12 Jun 2023. BY Megan Whitby More than 100 spa and wellness professionals from across Europe, the Middle
East and Africa
(EMEA) have assembled in Croatia to attend W3Spa EMEA, kicking off today at
the five-star Le
Méridien Lav, Split.
Inaugural W3Fit takes place in Malta POSTED 10 Oct 2022. BY Liz Terry The first W3Fit – the newly-launched networking event led by David Zarb
Jenkins – saw 170
buyers and suppliers meeting from across Europe and the Middle East at the
Westin Dragonara
in Malta to conduct over 1,000 meetings over a two-day period.
FEATURE: HCM People: David Zarb Jenkins POSTED 08 Jun 2022. The co-founder of W3 Fit on the return of live industry events, and why they’re key to growing business relationships
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île
d'Oléron off the country’s western coast with a 27-treatment-room spa.
Manipulating the gut microbiome could become a powerful tool for preserving brain health and
resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist
at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan, a wellness operations and training expert, has established an independent
private training academy to provide professional qualifications for practitioners looking to offer
immersive wellness experiences.
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study,
providing further insights into the region’s total US$1 billion (€855 million, £780 million)
industry revenue increase from 2024 to 2025.
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
W3Fit heads to the US with new event slated for September 2024
POSTED 07 Sep 2023 . BY Liz Terry
The We Work Well team is launching a US fitness event (L/R) Hugo, Zarb Jenkins, Helmstetter and Close Credit: We Work Well
We Work Well has announced the launch of W3Fit North America
The event will be held in San Diego from 8 - 11 September 2024 at the Estancia La Jolla Hotel & Spa
The company now has six events – North America and EMEA in three key markets: spa, fitness and hospitality
Founders Monica Helmstetter and Lucy Hugo told HCM their intention was to design an event platform that could be adapted to the evolving needs of any vertical market it enters
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.
Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.
We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.
The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.
W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.
“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.
"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.
Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.
“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.
“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.
Cameron Close, global wellness director at We Work Well, has been appointed event director.
His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.
Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”
W3Spa EMEA 2023 kicks off in Croatia with a focus on finding balance POSTED 12 Jun 2023. BY Megan Whitby More than 100 spa and wellness professionals from across Europe, the Middle
East and Africa
(EMEA) have assembled in Croatia to attend W3Spa EMEA, kicking off today at
the five-star Le
Méridien Lav, Split.
Inaugural W3Fit takes place in Malta POSTED 10 Oct 2022. BY Liz Terry The first W3Fit – the newly-launched networking event led by David Zarb
Jenkins – saw 170
buyers and suppliers meeting from across Europe and the Middle East at the
Westin Dragonara
in Malta to conduct over 1,000 meetings over a two-day period.
FEATURE: HCM People: David Zarb Jenkins POSTED 08 Jun 2022. The co-founder of W3 Fit on the return of live industry events, and why they’re key to growing business relationships
Bel Hotel Oléron Thalasso and Spa, MGallery Collection has opened on the French island Île
d'Oléron off the country’s western coast with a 27-treatment-room spa.
Manipulating the gut microbiome could become a powerful tool for preserving brain health and
resilience as people age, according to research led by Professor Paola Tognini, a neuroscientist
at the Sant'Anna School of Advanced Studies in Pisa, Italy.
Jessica Sloyan, a wellness operations and training expert, has established an independent
private training academy to provide professional qualifications for practitioners looking to offer
immersive wellness experiences.
The International Spa Association (ISPA) has published its full 2026 US Spa Industry Study,
providing further insights into the region’s total US$1 billion (€855 million, £780 million)
industry revenue increase from 2024 to 2025.
Ameyalli, the 78-acre wellbeing resort and residential community in Midway in Utah, US, has
broken ground on phase two of the hot spring development – the Ameyalli Resort and Spa –
which is due to open in 2028.
TLee Spas and Wellness has revealed the design concept for a high-tech spa with body
mapping scanners to improve public health, for AI company Midjourney.
The MSpa Oslo series is a perennial bestseller in global markets. With innovative
engineering and premium performance, this completely portable spa line-up is expertly
designed to meet the needs of customers worldwide. [more...]
