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NEWS
W3Fit heads to the US with new event slated for September 2024
POSTED 07 Sep 2023 . BY Liz Terry
The We Work Well team is launching a US fitness event (L/R) Hugo, Zarb Jenkins, Helmstetter and Close Credit: We Work Well
We Work Well has announced the launch of W3Fit North America
The event will be held in San Diego from 8 - 11 September 2024 at the Estancia La Jolla Hotel & Spa
The company now has six events – North America and EMEA in three key markets: spa, fitness and hospitality
Founders Monica Helmstetter and Lucy Hugo told HCM their intention was to design an event platform that could be adapted to the evolving needs of any vertical market it enters
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.

Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.

We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.

The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.

W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.

“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.

"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.

Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.

“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.

“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.

Cameron Close, global wellness director at We Work Well, has been appointed event director.

His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.

Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”

Find out more at www.weworkwellevents.com.

RELATED STORIES
  W3Spa EMEA 2023 kicks off in Croatia with a focus on finding balance


More than 100 spa and wellness professionals from across Europe, the Middle East and Africa (EMEA) have assembled in Croatia to attend W3Spa EMEA, kicking off today at the five-star Le Méridien Lav, Split.
  Inaugural W3Fit takes place in Malta


The first W3Fit – the newly-launched networking event led by David Zarb Jenkins – saw 170 buyers and suppliers meeting from across Europe and the Middle East at the Westin Dragonara in Malta to conduct over 1,000 meetings over a two-day period.
  FEATURE: HCM People: David Zarb Jenkins


The co-founder of W3 Fit on the return of live industry events, and why they’re key to growing business relationships
  W3Spa EMEA sees spa and wellness industry gather in Spain


Industry event W3Spa EMEA has kicked off in Tarragona, Spain, hosted at Le Méridien Ra Beach Hotel & Spa.
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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
W3Fit heads to the US with new event slated for September 2024
POSTED 07 Sep 2023 . BY Liz Terry
The We Work Well team is launching a US fitness event (L/R) Hugo, Zarb Jenkins, Helmstetter and Close Credit: We Work Well
We Work Well has announced the launch of W3Fit North America
The event will be held in San Diego from 8 - 11 September 2024 at the Estancia La Jolla Hotel & Spa
The company now has six events – North America and EMEA in three key markets: spa, fitness and hospitality
Founders Monica Helmstetter and Lucy Hugo told HCM their intention was to design an event platform that could be adapted to the evolving needs of any vertical market it enters
We Work Well, organiser of hosted buyer events, has announced it will launch into the US in 2024 with an event called W3Fit North America.

Held from 8-11 September at the Estancia La Jolla Hotel & Spa in San Diego, the event will mirror W3Fit EMEA, which launched in 2021, helmed by co-founder, industry veteran David Zarb Jenkins.

We Work Well was established in 2019 by Monica Helmstetter and Lucy Hugo and is working to reinvent the model for hosted buyer events by integrating wellness into the attendee experience, with the addition of things such as power breaks, exercise and healthy food options.

The company originally started out in the spa and wellness industry with the W3Spa EMEA and North America events, before extending into the health and fitness sector with W3Fit and the hospitality market with W3Hospitality.

W3Fit EMEA, the sister to the new North America event, will take place from 10 - 13 October this year at the Le Meridien Lav in Split, Croatia.

“Much like its European counterpart, W3Fit North America will represent the next generation of hosted buyer events, with wellness at its core,” said Helmstetter.

"The event will bring together US health club operators and industry suppliers for scheduled one-on-one meetings, community, and purpose," she explained.

Helmstetter and Hugo believe the timing is right to launch W3Fit North America, having tracked emerging trends, advancements in technology and continuous innovation in the health and wellness sectors.

“The convergence of fitness and wellness is reshaping gyms and health clubs and hosting an event such as W3Fit North America while the market is alive with these possibilities is exciting for our team and creates opportunities for our customers,” said Hugo.

“Right from the start, we've been mindful of creating an event platform that could be adapted to the evolving needs of any vertical market it enters,” she told HCM.

Cameron Close, global wellness director at We Work Well, has been appointed event director.

His industry experience includes seven years at Orangetheory Fitness, where he was head of national coaching, overseeing the education of over 600 coaches.

Close said: “I'm thrilled to advance our commitment to delivering innovative programmes that allow attendees to grow their businesses, all while prioritising their own health and wellbeing.”

Find out more at www.weworkwellevents.com.

RELATED STORIES
W3Spa EMEA 2023 kicks off in Croatia with a focus on finding balance


More than 100 spa and wellness professionals from across Europe, the Middle East and Africa (EMEA) have assembled in Croatia to attend W3Spa EMEA, kicking off today at the five-star Le Méridien Lav, Split.
Inaugural W3Fit takes place in Malta


The first W3Fit – the newly-launched networking event led by David Zarb Jenkins – saw 170 buyers and suppliers meeting from across Europe and the Middle East at the Westin Dragonara in Malta to conduct over 1,000 meetings over a two-day period.
FEATURE: HCM People: David Zarb Jenkins


The co-founder of W3 Fit on the return of live industry events, and why they’re key to growing business relationships
W3Spa EMEA sees spa and wellness industry gather in Spain


Industry event W3Spa EMEA has kicked off in Tarragona, Spain, hosted at Le Méridien Ra Beach Hotel & Spa.
MORE NEWS
Four Seasons Resort The Nam Hai creates Global Wellness Day programme rooted in nature
Four Seasons Resort The Nam Hai in Hoi An, Vietnam, has put together a Global Wellness Day (GWD) agenda with activations rooted in nature and shaped by four pillars of Joy – in alignment with the day’s theme #JoyMagenta.
Wellness care hospital opens in Vilnius with innovative spa and hospitality concept
Lithuanian care operator Addere Care has launched a new “wellness care hospital” in Vilnius.
Rainer Maelzer joins Therme Group as chief entertainment officer
Rainer Maelzer, an experiential entertainment innovator, has been appointed chief entertainment officer by Therme Group.
Global Wellness Summit announces 2026 theme: the science, art and soul of wellness
The Global Wellness Summit (GWS) will celebrate its 20th anniversary at the 2026 event in Phuket, Thailand, later this year with the theme: The Science, Art and Soul of Wellness.
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Introducing Silent Loads: Wildsmith’s newest advancement in personalised wellbeing
In a world where imbalance often accumulates quietly, Wildsmith unveils its newest wellbeing innovation: Silent Loads, an approach designed to meet the needs of modern spa guests with precision and depth. [more...]

Longevity in spas: a strategic choice, not a default setting
Longevity has become one of the most debated concepts in contemporary wellness. [more...]
+ More featured suppliers  
COMPANY PROFILES
Myrtha Wellness

Founded in Italy in 1961 by visionary Giorgio Colletto, Myrtha Wellness has become a global pioneer [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

09-11 Jun 2026

World Sauna Forum 2026

Savutuvan Apaja, Haapaniemi, Finland
09-12 Jun 2026

W3Spa EMEA

Hotel Cascais Miragem Health & Spa, Portugal
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS