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NEWS
WATG invite Zaha Hadid and Foster + Partners to design a cake for London Architecture Week
POSTED 25 Jun 2015 . BY Liz Terry
Piping bags at dawn: The Great Architectural Cake Bake-Off
Piping bags at dawn: The Great Architectural Cake Bake-Off
Architectural competitions are known for their intensity and serious nature, but to celebrate the 25th anniversary of its London office, global design firm WATG has invited entries to a competition of a very different nature.

This Saturday, designers and architects will descend on WATG's London office in Fitzroy Square with piping bags at the ready, to take part in the Great Architectural Cake Bake-Off.

Teams will be given an hour and a half to create and construct distinctive, edible recreations of iconic London buildings. Although they'll be given a range of materials, including sponges, chocolate fingers, icing and strawberry laces, entrants are also encouraged to use their initiative by bringing supplementary ingredients. Anything is allowed, so long as it's edible.

Zaha Hadid Architects and Foster + Partners will be among the participants according to WATG's Muriel Muriden, who will also be donning her apron for the occasion.

The event, which is part of the firm’s participation in the London Festival of Architecture, is scheduled for Saturday, 27th June from 12pm to 2pm. There will also be an open studio from 10am to 4pm.

The prosecco-fuelled Great Architectural Bake-Off will have a winner, chosen by a panel of judges including Maxie Giertz, a cake development expert from Konditor & Cook, Gavin Hutchison, chair of Cities of London and Westminster Society of Architects (CLAWSA), and Jennifer de Vere-Hopkins, an associate from Jestico + Whiles.

About WATG

WATG is celebrating 70 years in 2015. Along with affiliated design studio Wimberly Interiors, WATG one of the the world's most well-known design consultancies, with offices in Irvine, Los Angeles, New York, London, Istanbul, Dubai, Singapore, and Honolulu and has created destinations in 160 countries across six continents.

Services include strategy, planning, architecture, urban design, landscape, and interior design for urban, tourism and resort destinations.
MORE NEWS
Smaller wellness hotels recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
+ More news   

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Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
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COMPANY PROFILES
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Aromatherapy Associates is a world-leading British wellness brand, harnessing the power of essential [more...]
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Clinique La Prairie is a name that has been synonymous with health and longevity for over 90 years, [more...]
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23-26 Aug 2026

Elevate Spa Riviera Maya Edition

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10-12 Sep 2026

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©Cybertrek 2026
Uniting the world of spa & wellness
Get Spa Business and Spa Business insider digital magazines FREE
Sign up here ▸
News   Products   Magazine   Subscribe
NEWS
WATG invite Zaha Hadid and Foster + Partners to design a cake for London Architecture Week
POSTED 25 Jun 2015 . BY Liz Terry
Piping bags at dawn: The Great Architectural Cake Bake-Off
Piping bags at dawn: The Great Architectural Cake Bake-Off
Architectural competitions are known for their intensity and serious nature, but to celebrate the 25th anniversary of its London office, global design firm WATG has invited entries to a competition of a very different nature.

This Saturday, designers and architects will descend on WATG's London office in Fitzroy Square with piping bags at the ready, to take part in the Great Architectural Cake Bake-Off.

Teams will be given an hour and a half to create and construct distinctive, edible recreations of iconic London buildings. Although they'll be given a range of materials, including sponges, chocolate fingers, icing and strawberry laces, entrants are also encouraged to use their initiative by bringing supplementary ingredients. Anything is allowed, so long as it's edible.

Zaha Hadid Architects and Foster + Partners will be among the participants according to WATG's Muriel Muriden, who will also be donning her apron for the occasion.

The event, which is part of the firm’s participation in the London Festival of Architecture, is scheduled for Saturday, 27th June from 12pm to 2pm. There will also be an open studio from 10am to 4pm.

The prosecco-fuelled Great Architectural Bake-Off will have a winner, chosen by a panel of judges including Maxie Giertz, a cake development expert from Konditor & Cook, Gavin Hutchison, chair of Cities of London and Westminster Society of Architects (CLAWSA), and Jennifer de Vere-Hopkins, an associate from Jestico + Whiles.

About WATG

WATG is celebrating 70 years in 2015. Along with affiliated design studio Wimberly Interiors, WATG one of the the world's most well-known design consultancies, with offices in Irvine, Los Angeles, New York, London, Istanbul, Dubai, Singapore, and Honolulu and has created destinations in 160 countries across six continents.

Services include strategy, planning, architecture, urban design, landscape, and interior design for urban, tourism and resort destinations.
MORE NEWS
Smaller wellness hotels recorded the strongest growth across top KPIs in 2025, finds RLA Global
Wellness hotels generating less than US$1 million (€932,700, £785,200) – or 10 per cent of total revenue from wellness and leisure – recorded the strongest RevPAR and TRevPAR growth in 2025 across categories when compared with 2024, according to the latest Wellness Real Estate Report by RLA Global, produced in partnership with P and L benchmarking firm HotStats.
Lefay Resorts introduces emotional dance classes to offer experiences that foster connection
Lefay Resorts, the portfolio of two luxury wellness properties in Italy, has added emotional dance classes and group cold plunge sessions in response to market demand for social connection.
Robert Thurman: a life dedicated to enlightenment
Robert Thurman, an expert on Tibetan Buddhism and the spiritual director of Menla Retreat and Dewa Spa in Woodstock, has died, aged 84.
BBSpa Group to launch holistic bathhouse Atera in Glasgow
International spa, wellness and longevity consultancy, BBSpa, will launch a new bathhouse called Atera in Glasgow, Scotland, in September.
Ananda in the Himalayas publishes Ayurvedic cookbook
Ananda in the Himalayas, India, has published its first cookbook, built on the wellness retreat’s 25 years of Ayurvedic cuisine expertise.
Minor Hotels appoints Aditya Saluja as commercial director for MSpa International
Aditya Saluja, an industry leader in luxury wellness hospitality, has been appointed as commercial director of spa and wellness for the spa management division of Minor Hotels, MSpa International.
+ More news   
 
FEATURED SUPPLIERS

Zerobody Cryo: Starpool's contrast therapy solution
Contrast therapy, based on the alternation of hot and cold rituals, has become one of the most valued practices in the fields of wellness and recovery. [more...]

MSpa Oslo series: a timeless bestseller
The MSpa Oslo series is a perennial bestseller in global markets. With innovative engineering and premium performance, this completely portable spa line-up is expertly designed to meet the needs of customers worldwide. [more...]
+ More featured suppliers  
COMPANY PROFILES
Aromatherapy Associates

Aromatherapy Associates is a world-leading British wellness brand, harnessing the power of essential [more...]
+ More profiles  
CATALOGUE GALLERY
+ More catalogues  

DIRECTORY
+ More directory  
DIARY

 

23-26 Aug 2026

Elevate Spa Riviera Maya Edition

The Riviera Maya Edition Kanai, Playa del Carmen, Mexico
10-12 Sep 2026

ASEAN Patio Pool Spa Expo 2026

MITEC Kuala Lumpur,Malaysia, Malaysia
+ More diary  
 


ADVERTISE . CONTACT US

Leisure Media
Tel: +44 (0)1462 431385

©Cybertrek 2026

ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
LEISURE MEDIA PRODUCT SEARCH
PRINT SUBSCRIPTIONS
FREE DIGITAL SUBSCRIPTIONS